Executive with extensive experience in agribusiness and special emphasis in food products.
Commercial Manager @ From febrero de 2013 to Present (2 años 11 meses) Trader @ Serving customers based on his deep knowledge of the business, with the aim of maximizing the profitability of operations. Maintain a good relationship with customers, informing them about the situation of the market, new business opportunities, general situation regarding supply and demand, and differente options of business according to customer's profile, providing the best possible service and therefore improve incomes for the company. Conduct negotiations with current customers and new customers search, working in long term relationships in order to generate revenue for the company. From mayo de 2008 to febrero de 2013 (4 años 10 meses) General Manager @ Angolan capitals which hired me for Start-up of the company.
Though they had began operations in 2004, had failed so far to successfully organize themselves and start getting attractive results for shareholders.
When I began as GM along with the daily routine of planning, managing, organizing and controlling all administrative and technical ongoing work, I took active participation on running of the organization and implementation of policies established by the Board and President of the company, making the necessary changes to improve efficiency in the different departments.
During the course of months, the company began commercial activity in both domestically and export markets, taking operating results to over U$S 200,000 (two hundred thousand U.S. dollars) per month, which meant an increase on turnover of above 400% during this period.
Planned with a multidisciplinary team, all construction sites and technology changes aimed in order to achieve an increase in production levels and enable the plant for more demanding foreign markets such as EU, U.S., Canada, Mexico and others. At the end my period at CLADEMAR, I turned in the entire project with all official regulatory approvals and adjusted budgets, ready to begin work.
I introduced the company into a self-assessment process which caused the necessary changes in management systems and migration to an integrated system which met the needs of a modern company with the objective of entering in the short term into international markets.
I attended various international food fairs as a representative of the company.
At the end of my contract and knowing that the Board of Directors was going to delay the expansion of the company, and under the knowledge that time was not on our side, I decided to negotiate my resignation. From abril de 2007 to mayo de 2008 (1 año 2 meses) Sales Manager @ National/Amercian joint-venture, where I was hired for the "Start-up" of the company, especially the commercial department. I developed and managed the company's business both domestic and international markets, working with my staff team which I personally recruited and trained 100% for such purposes.We developed together a new classification system for beef cuts which was used within the management system to get major improvement in the production planning. This was reflected in the long term with improvements in carcasses and cuts yields of 2 to 4%.
After my two year term, i managed to place the company as an international quality beef supplier with a gross income which went from cero to over 60 million a year.
I attended as a representative of the company in various international fairs and on several occasions as SIAL in Paris, Anuga in Cologne / Germany, FISPAL in Sao Paulo, Chicago and Miami MICA / USA.
On behalf of the Board and thanks to our efforts, we achieved to price shares of the company at a transnational level, action which afterwards causes the sale of 100% of the company shares to one of the largest food prodcuder in the world.
Due to my role and participation regarding this process, at that moment I decide to turn in my resignation to the Board of Directors. From marzo de 2004 to mayo de 2006 (2 años 3 meses) Regional Sales Manager @ From marzo de 2000 to diciembre de 2003 (3 años 10 meses)
Licenciado, Administracion y Marketing @ Universidad de la Empresa From 2000 to 2004 Analista en Marketing @ Universitas From 1999 to 2000 Facultad de Veterinaria - UDELAR From 1984 to 1989 Bachellor @ The British Schools of Montevideo From 1970 to 1982 Rodrigo Leon is skilled in: Start-ups, Team Building and Leadership, Focus On Results, Beef, Meat, Poultry, Lamb, Agribusiness, Food, Ventas internacionales, Alimentación, Carne, Logística, Negociación