Wide experience in large companies in the consumable goods & retail markets such as Dass Group, Carrefour, Danone, Bauducco, New Zealand Milk (Nestle), Quaker e Jonhson & Jonhson, working in marketing,loyalty program, trade marketing, category management, innovation, incentives, strategic planning, research, CS, Internet, cost analysis / P$L, price formation, public relations, mergers & acquisitions, fairs and events. Trips to more than 50 countries as well as a thorough knowledge of the Brazilian territory have given me a deep perception of the market, making me able to identify consumer needs and wishes, habits and attitudes and the main trends in different market segments. I have been successful in conducting the strategic repositioning of companies and brands, generating added value;putting together high performance teams and in developing new strategic opportunities; I am a creative professional with a thorough knowledge of the Brazilian retail market, having conducted several studies about segmentation, branding and consumer buying process. I have conducted extensive work in communication as the VP of ABA – “Brazilian Association of Advertisers” and as an Advisor and President at CONAR – Conselho Nacional de Autorregulamentação Publicitária “National Advertising Self-Regulating Council.”.

VP of Marketing & Innovation @ From May 2014 to March 2015 (11 months) VP of Marketing & Strategy LATAM @ From June 2011 to May 2014 (3 years) LATAMVP of Marketing & New Business LATAM @ From 2004 to February 2011 (7 years) Marketing Director @ From January 2000 to April 2003 (3 years 4 months) Gerente de Marketing @ From 1997 to 2001 (4 years) São Paulo Area, Brazil

MBA @ Fundação Dom Cabral From 2002 to 2003 Bussiness administration @ Fundação Armando Álvares Penteado From 1989 to 2002 Rodrigo Lacerda is skilled in: Trade Marketing, Market Planning, Marketing, Strategy, Customer Insight, Online Marketing, DOS, Marketing Management, Management, Digital Marketing, Competitive Analysis, Business Planning, Strategic Planning, Negotiation, Retail, FMCG, Marketing Strategy, SEM, Market Analysis, Market Research, Operating Systems, Segmentation, Marketing Communications, Budget, Business Strategy, Direct Marketing, Branding & Identity, Brand Development, Advertising, Marketing Research, Product Management, Product Marketing, Merchandising, Online Advertising, B2B, Brand Management, International Marketing, E-commerce, Budgets, P&L Management, Sales Management, Sales Operations, Product Development, Start-ups, Pricing, Brand Equity, Shopper Marketing, CRM, Consumer Products, Email Marketing