General Manager Brand & Marketing Communications @ Vodafone Netherlands
Co-Founder / Managing Partner @ YELLOW LANE
Global Sales Promotion & Marketing Manager @ International Flower Bulb Centre (IBC) / Bulb.com
No education info found.
Key ingredients of my experience are: international, marketing, leading change, digital, customer experience and general management. Strong capabilities to set distinctive vision for the company and lead the transformation of change with constant drive to deliver results. Key differentiators are the Multichannel approach (CRM program, Webshop and Customer Contact Center), the switch to digital (e-strategy, sociability, multiple
Key ingredients of my experience are: international, marketing, leading change, digital, customer experience and general management. Strong capabilities to set distinctive vision for the company and lead the transformation of change with constant drive to deliver results. Key differentiators are the Multichannel approach (CRM program, Webshop and Customer Contact Center), the switch to digital (e-strategy, sociability, multiple devices) and enabling the change to customer engagement and customer centricity. Delivering store vision & formula management, P&L management and capex investments. Experienced in leading cross-functional teams within international environment.
Chief Marketing Officer (CMO) / Board of Directors (Directeur Marketing - Directie) @ De Bijenkorf is the Netherlands’ most exclusive department store (since 1870). The top international & luxury brands, makes de Bijenkorf a market leader in fashion and highly recognized. De Bijenkorf has 10 department stores and webshop (one of the fastest growing online stores in the Netherlands). It is part of the Selfridges Group Limited (a subsidiary of Canadian-based Wittington Investments) which includes luxury department stores such as Selfridges (U.K.), Brown Thomas (Ireland) and Holt Renfrew & Ogylvy (Canada).
Member of board of Directors and amongst others responsible for: Customer Contact Centre/ Service & Sales, CRM & New Media / E-Business, Toerism, Advertising, Brand & Communications, Press Relations & Internal Communications, Events, Marketing Insights & research, Formula Management & Store Design, Visual Merchandising, Styling. From 2007 to Present (8 years) General Manager Brand & Marketing Communications @ The Vodafone Group is the largest mobile telecommunications network company in the world, with equity interest across five continents. The eleventh largest company in the world, provides over 170 million customers (169 countries).
Consumer & Enterprise Business Unit. Member of the Senior Management Team and Global Communications Management. General Manager Brand & Marketing Communications;
Brand, advertising, sponsoring, CRM, e-marketing, PR, retail- and mass-communication. Responsible for the brand and positioning of Vodafone, including Vodafone- and indirect retail channel such as service providers and dealers. Development Marketing & Communications strategy and safeguarding the quality and consistency of Vodafone’s Communications and propositions. From 2003 to 2007 (4 years) Director Marketing Operations Europe @ Agilent Technologies Inc. is a global leader & high-growth Technology Company focusing in the communications, electronics and life sciences industries.
General Manager Marketing Operation Europe. Responsible for the Marketing departments in Europe, which includes Marketing Communications, Customer Relationship Management and E-Business. Total organisational responsibility of 65 staff located both central (Amsterdam) and decentral within the major European countries. Marketing planning & review with Sales Managers, Business Segment Managers and Market Development Managers (incl. Product Line Managers). Direct liaison with Business Units (US) and European Call Centres.
Member Board of Directors Agilent Netherlands. From 1999 to 2003 (4 years) European Marketing & Communications Manager (EMEA) @ Hewlett-Packard Company is a leading global provider of computing, internet solutions, services, communications products and measurement solutions.
Marketing & Communication focusing on high-growth markets in Europe, Russia, Hungary, Middle East, Central Asia and Africa (EMEA). Responsible for the Marketing budget & people/infrastructure investments in Europe; Pan-European organisational responsibility of about 100 persons in total. Manages outbound marketing activities, key vendor relationships, Customer Information Management and Marketing Services Europe which includes E-Marketing. From 1995 to 1999 (4 years) Global Sales Promotion & Marketing Manager @ Worldwide collective Marketing- and Advertising organisation for Dutch flowers and flowerbulbs, active in 31 countries on behalf of all Dutch growers and exporters of flowers and flowerbulbs.
Member of Management Team. Marketing Manager for key customer markets in Europe, America/Canada and Asia. Advertising Manager for both consumer (TV, radio and print) and Sales - & Trade Promotion Manager (complete retail responsibility). Interim Head Public Relations. From 1989 to 1995 (6 years) Assistent Consultant @ Global PR- and Public Affairs Consultancy Agency.
Account Executive for both consumer & business-to-business market (research & support consultants). From 1988 to 1989 (1 year)
Robert Bohemen is skilled in: Executive Management, Marketing Management, Customer Engagement, Contact Centers, New Media, ecommerce, Advertising, Customer Insight, Business Strategy, Press Office, Spokesperson, Marketing Communications, Corporate Communications, Corporate Social Responsibility, Internal Communications
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