Possesses a rare combination of technical experience, business acumen, and strong communication skills and media insight.
A creative visionary, content strategist, skilled writer, digital publishing professional, effective communicator and marketer who embraces and enjoys new technology.
Developed an award-winning content marketing program, and spent more than a decade building successful content, sales and marketing initiatives online for a business-to-business and consumer enthusiast publishing company.
Other professional experience includes leading a regional technology-focused recruitment magazine published by the Philadelphia Inquirer as well as editorial positions with a leading direct marketing trade magazine and a community newspaper.
Specialties: content strategies, technology, e-media, publishing, marketing, sales, interactive advertising, social media, search engine optimization, business development, training.
Vice President of Marketing @ Leads all marketing initiatives for Gaggle, promoting a consistent brand message, engagement, sales, customer retention and positive customer behavior.
Gaggle’s Safe Classroom Learning Management System features built-in processes and classroom workflows designed to promote educator and student productivity. For K-12 schools using Google Apps for Education or Office 365, Gaggle Safety Management enhances their compliance with the Children’s Internet Protection Act (CIPA). A leader in educational technology for more than 15 years, Gaggle continues to innovate, providing affordable school and district web hosting solutions that unify the online experience.
Among many accomplishments in current role:
• Implemented lead workflow and marketing automation processes.
• Developed a successful content marketing program.
• Raised brand and product awareness through paid, earned and owned media. From January 2014 to Present (2 years) Content Marketing Director @ From October 2011 to January 2014 (2 years 4 months) Greater Philadelphia AreaVice President, E-Media @ From June 2000 to October 2011 (11 years 5 months) Greater Philadelphia AreaEditor & Publisher @ From June 1999 to June 2000 (1 year 1 month) Greater Philadelphia AreaManager, Online Services @ From June 1997 to June 1999 (2 years 1 month) Associate Editor @ From December 1995 to June 1997 (1 year 7 months) Greater Philadelphia AreaEditor @ From June 1990 to September 1995 (5 years 4 months)
Bachelor of Arts, Journalism/Media Studies @ Lock Haven University of Pennsylvania From 1986 to 1990 Communications @ Glasgow Caledonian University From 1988 to 1988 Rob Yoegel is skilled in: New Business Development, Online Advertising, Ad Serving, Writing, Content Management, Usability Design, Web Development, HTML, CSS, Email Marketing, Mobile Internet, Social Media, Google Analytics, Staff Training, Online Publishing
Websites:
http://robyoegel.com