Husband, father, guitar player, snowboarder, disgustingly talented marketing/ecommerce guy and all round good egg. A proven leader with a flexible, creative approach to delivery and achieving results. Communication and the ability to inspire others towards a common goal are particular strengths. Significant commercial/business experience coupled with a detailed understanding of ecommerce and on/offline marketing provides a unique approach to idea generation and strategic vision.

Senior Director, Marketing and Ecommerce (EMEA) @ Responsible for digital marketing and ecommerce for EMEA. From July 2013 to Present (2 years 6 months) London, United KingdomEcommerce Director (Europe) @ Responsible for all direct sales channels (ecommerce and contact centre) and direct and digital marketing in the UK and across Europe. Increased focus on direct sales and direct and digital marketing whilst integrating direct as a sales channel into the business alongside retail. Collaboration on global best practise and efficiency with head office in NYC was a critical part of the role, whilst maintaining localised expertise and focus for the UK and Europe as a region. Supporting the global brand strategy and the delivery of aggressive sales targets were key areas alongside realising a world class multichannel customer experience. Restructured the existing team and redefined roles and responsibilities, terminated ineffective external agency relationships and appointed new ones where necessary, reconstructed the marketing database to achieve a single customer view across sales channels and drive multi-channel output, implemented new reporting to better inform the board on key business drivers and success metrics, heightened use of web metrics and data driven insights, identified and delivered significant budgetary efficiencies allowing increased investment in other areas. Exceeded 2012/13 sales targets. From March 2012 to June 2013 (1 year 4 months) London, United KingdomMarketing Director @ Responsible for all aspects of marketing, PR and brand communications across the PEL portfolio in the UK and across Europe. Reorganised the marketing function within the group, realigned key external relationships, implemented new systems/software and improved efficiencies across the board, reducing CPA by 60%. From November 2010 to March 2012 (1 year 5 months) London, United KingdomHead of Customer Acquisition @ Responsible for all customer acquisition activity and online marketing with a view to driving growth. Delivered a record year for new customer volume and efficiency. Led a strategic review of acquisition and brand building activities to expand the channel mix and effect further improvements in new business volumes. Worked with Experian to deliver a full prospect pool solution, launched an integrated social network to the ecommerce platform including social commerce and a ran a full creative and media pitch process involving the likes of BBH and WCRS. From September 2008 to November 2010 (2 years 3 months) London, United KingdomHead of Internet @ Responsible for the entire Saga Group website and strategic redeployment of all online areas. Key projects included the launch of a social network to engage customers outside of a regular ecommerce framework, a site-wide redesign incorporating SEO improvements, the construction of a vertically integrated CMS, the use of sticky content to improve site grip and a full review of key customer journeys in order to minimise drop-off rates and maximise conversions. From February 2007 to September 2008 (1 year 8 months) Head of Internet @ Following the management buyout of the Saga Group, efficiencies were identified in the offline advertising budget and significant spend was diverted to online marketing activity. Initial focus was targeted at the website itself including the construction of a CMS in order to provide a full online inventory of available product, and the provision of proper ecommerce facilities in order to drive new business and reduce reliance on the call centre. A full marketing and tracking program was operated and key commercial partnerships were put in place. Online sales increased by over 250%. From February 2006 to February 2007 (1 year 1 month) Head of Customer Acquisition and Internet Marketing @ Responsible and accountable for the strategic planning, management, deployment and justification of an annual spend of over £5 million in offline above and through the line customer acquisition activity. Driving customers online from offline activity was a key objective and online sales became significant for the first time. From January 2004 to February 2006 (2 years 2 months) Head of Studio and Direct Marketing @ Responsible for all direct marketing activity in order to find opportunities and efficiencies within the existing strategy and available budget of over £10 million. Conducted online marketing activity for the first time at Saga Holidays while reducing bottom line marketing costs and maintaining passenger growth. Also in charge of a team of 40 designers, writers, photo librarians and production staff and responsible for all literature production. From March 2000 to January 2004 (3 years 11 months) Commercial Operations Manager @ Responsible for operating a worldwide monitoring service in order to ensure the ongoing safety of Saga’s customers whilst on holiday. Managing and communicating significant operational change to both the business and customers. From November 1997 to March 2000 (2 years 5 months)

Rob Silsbury is skilled in: Strategy, Online Marketing, Management, Digital Marketing, E-commerce, Advertising, Direct Marketing, CRM, Marketing, SEO, Affiliate Marketing, Sales, Online Advertising, Email Marketing, Integrated Marketing