Financial executive with extensive financial leadership and operational management experience, specializing in marketing and global distribution operations. Demonstrated ability to implement prudent, sensible solutions for complex business issues. Successful in helping companies grow globally, building strong teams, and improving systems, policies and procedures. Experienced in restructurings, recapitalizations and working with private equity. Flexibility to perform in hands-on or leadership role. Tech-savvy, led several ERP system implementations.

Chief Financial Officer @ Growing home security business, private equity sponsored. Direct financial management of company in executing an aggressive growth strategy. Responsible for improving processes, systems and controls, as well as forecasting and managing capital requirements. Responsible for reporting to equity and debt stakeholders. From 2014 to Present (1 year) Chief Financial Officer and Chief Operating Officer @ Start-up business with initial product launch in October 2013. Responsible for setting up operational and financial infrastructure in preparation for business launch. Prepared financial projections and worked with CEO and advisors in raising capital. Oversaw supply chain logistics, inventory management, and distribution operations. From 2013 to 2014 (1 year) Chief Financial Officer (Consultant) @ Early stage business launched in 2009. Revenues have grown to $15 million per annum. Performed “hands-on” role in directing financial and operational management of the growing, early stage business. Prepared financial plans and manage cash flows. Responsible for reporting to equity and debt stakeholders. Oversaw supply chain logistics, inventory management, and distribution operations, as well as direct marketing campaign. From 2012 to 2013 (1 year) CFO (2006-2013), VP Controller (2003-2006) @ Revenues grew from $60M to $160M per annum. Private equity sponsored. Directed financial management of the company and its global affiliates during times of rapid growth, including development of annual operating plans. Collaborated with executive team and board of directors in strategic planning and evaluation of operational performance, potential acquisition opportunities and other growth initiatives. Implemented new ERP and various support systems. Areas of responsibility included information technology, procurement, and distribution operations. From 2003 to 2013 (10 years) VP Finance @ Revenues grew from $72M to $220M per annum. IPO in 1999. Directed financial management of the company and its subsidiaries. Responsibilities included financial (SEC) reporting, financial planning and analysis, treasury management, risk management, tax planning, policy making and administration of payroll and benefit plans. Also performed due diligence and evaluated potential acquisition targets. From 1999 to 2002 (3 years) VP Finance @ Revenues reached $125M per annum. Directed financial management of the company and its foreign subsidiaries, including oversight of information technology and distribution operations. As acting CFO, reporting directly to the CEO, responsible for strategic planning, policy making, budgeting, distribution requirements planning, and operational analysis. From 1997 to 1999 (2 years) Corporate Controller @ From 1994 to 1997 (3 years) Manager, Corporate Accounting @ From 1989 to 1994 (5 years) Senior Accountant @ From 1984 to 1989 (5 years)

MBA, Finance @ UCLA Anderson School of Management From 1991 to 1993 BA's, Economics and Psychology @ University of California, Los Angeles From 1980 to 1984 Rob Ro is skilled in: Managerial Finance, Financial Analysis, Financial Reporting, Financial Modeling, ERP Implementations, Distribution Center..., Payroll & Benefits..., Mergers & Acquisitions, Strategic Planning, IPO & SEC Reporting, Capital Raising, Working with Private..., Treasury Management, Business Tax Planning, Risk Management, Credit & Collections, Sarbanes-Oxley Act, Due Diligence, Forecasting, Budgets, Cash Flow, Corporate Finance, Finance, Leadership, Management, Mergers, SEC filings, Start-ups, Strategic Financial..., Financial Planning, SEC Filings