Performance Marketing Specialist with 5 years of experience in Paid Search. Worked on digital strategy and planning for brands from diverse categories ranging from Auto, Real Estate, E-commerce, Retail, FMCG, Beauty & Fashion, etc, all catering to varied objectives and a wide spectrum of target audiences. Proven track record of success in developing and implementing profitable PPC campaigns Excellent Analysis & Presentation Skills Excellent relationships with search engine agency representatives (Google, Yahoo, Bing) Proven ability to effectively manage & mentor a team of search professionals My key strengths include: Paid Search strategy & implementation, Mobile marketing, Web Analytics, New business pitches, Revenue Growth, Client Strategy and Innovation, Building effective client relationships, Team management & Development. Awards & Recognition: -- Bagged the Gold for “Campaign with Best ROI” for Tata Housing in Indian Digital Media Awards -- Bagged the Silver Award at Asia Marketing Excellence Awards for E-commerce for Tata Housing -- Bagged the Bronze for "Best Execution of Performance Campaign" for Tata Housing in Indian Digital Awards

Account Supervisor - Paid Search @ • Manage and mentor a team of marketing professionals to execute integrated programs such as digital, social media, client retention & lead generation. • Work towards delivering innovative and ambitious PPC and performance media solutions that exceed client objectives and FCB KPI’s • Act as strategic lead for all PPC accounts within defined responsibility • Ensure integration of PPC strategies with all other media channels • Act as final point of escalation for all client servicing issues within teams • Deliver financial targets growing revenue and tracking progress Awards & Recognition: -- Bagged the Gold for “Campaign with Best ROI” for Tata Housing in Indian Digital Media Awards -- Bagged the Silver Award at Asia Marketing Excellence Awards for E-commerce for Tata Housing -- Bagged the Bronze for "Best Execution of Performance Campaign" for Tata Housing in Indian Digital Awards From September 2014 to October 2015 (1 year 2 months) Manager - Paid Search @ - Responsible to handle Pay-Per-Click Campaigns, End to end execution of the campaigns from making the Plan to achieving the desired goals. - Devising successful strategy for the project includes keyword research, developing ad texts, landing page analysis, competition analysis & suggestions to improve campaign performance. - Send monthly, weekly reports to client as a part of client servicing. - Handled PPC campaigns on YouTube, Bing, Facebook & Yahoo Ads. - Ability to setup Innovative SEM campaigns like “Gmail Targeting”, “Search Companion”, “Remarketing” & “Profile Targeting” campaigns. - Scaling up business growth & to achieve overall good performance. - Manage & maintain relationships with client to communicate campaign performance/ progress to goals. - Advanced Adwords Certified Professional From February 2011 to August 2014 (3 years 7 months)

Higher Secondary Studies, Business/Commerce, General @ Mithibai Motiram Kundani College From 2005 to 2007 Bachelor of Management Studies, Business Administration and Management, General @ Mithibai Motiram Kundani College From 2007 to 2010 Rinkal Jain is skilled in: PPC, SEM, Online Advertising, Web Analytics, Digital Marketing, Online Marketing, Competitive Analysis, Team Management, Marketing Strategy, Data Analysis, Business Development, Marketing, Marketing Communications, Analysis, Microsoft Office