Richard Ouyang's Email

I’m a multi-industry marketing veteran with a strong history in digital. As a trusted advisor with more than 15 years of experience in integrated enterprise marketing and tech startups, I drive results-focused innovation. A global agency leader for Omnicom and Interpublic Group, I combine marketing strategy with innovation and thought leadership from tech startups to stretch digital competencies for Fortune 500 brands. My expertise extends across advertising, communications and marketing in the consumer, financial services and industrial/B2B verticals. I guest lecture on digital communications convergence at NYU. An avid investor and advisor in the NY tech scene, I’m in tune with the “what’s next” trends in MarTech.

President @ Direct access, agile marketing strategy and execution - providing turn-key creative & digital services, digital marketing and tech startup labs and applications for organizations and agencies. Advise tech startups in brand identity and marketing. Including FinTech and Retail Consumer Mobile. From February 2015 to Present (9 months) Greater New York City AreaDirector of Digital @ Led the creative & digital group to bring a big idea brand-first approach to solving client challenges. As the lead for the Executive Innovation Steering Committee, ensured that the agency was at the forefront of technology strategy for our clients; securing an ongoing trusted advisor relationship. From August 2013 to February 2015 (1 year 7 months) Greater New York City AreaAssociate Director, Digital Strategy @ Transformed the traditional PR firm into a modern integrated marketing firm by building digital capabilities, and securing new business while growing existing clients. This included the due diligence and integration of a creative services firm further extending branding, web design and development services, SEM and digital marketing, original graphic and video content creation. Clients included TGI Fridays, MINI, and Tyco. From August 2010 to August 2013 (3 years 1 month) Greater New York City AreaBoard of Directors, Investor @ Ingk Labs invests in disruptive early stage software and software service startups. We forge great companies from great ideas by empowering New York entrepreneurs -- providing the expertise, network, and funding to drive their success. Notable companies spun out of Ingk Labs include InstantService (now Oracle), Virtual OR (now Swedish Health System) and #cs (a stealth project). From June 2006 to June 2013 (7 years 1 month) Greater New York City AreaDigital Strategist @ • Agency-wide lead in SEM/SEO strategy and development • Digital trainer for Ketchum executives, agency account teams and client executives • Develop online and offline social media content and strategies to generate blogger buzz • Integrate social media strategy and best practices, online site and application development and search • Develop digital strategy with clients to develop strategic multi-channel visions integrating marketing, PR and online objectives for clients such as Clorox, Monster.com, FedEx, Best Buy and Dr Pepper Snapple In this supervisory role, I drive new business and knowledge growth for clients and account teams bridging communications and interactive across the organization. In addition, I lead SEM strategy for the agency. From September 2009 to August 2010 (1 year) Program Manager, Interactive Strategies and Production @ • Led Web site and social media application development channels related to PR campaigns • Team leader for strategic online programs such as Web 2.0 news rooms, online PR merchandisers for clients such as Monster.com, IKEA and Newell Rubbermaid • Developed client social media governance procedures to bridge internal stakeholder interests • Orchestrate delivery of digital solutions including competitive marketplace disruption, social media strategy, digital immersion for client executives • Analyzed metrics and measurement across web solutions intersecting with PR measurement objectives From February 2008 to October 2009 (1 year 9 months) Account Executive @ • Managed Absolut Vodka's launch of their global campaign "In An Absolut World". Managed the launch of Absolut New Orleans and Absolut 100. • Executive sponsor and lead for Absolut Vodka's philanthropic efforts • Managed corporate communications for the separation and NYSE listing of Dr Pepper Snapple Group from parent company Cadbury Schweppes From March 2007 to May 2008 (1 year 3 months) Marketing Manager @ • Developed and managed national promotions and partnerships for the Las Vegas Conventions and Visitors Authority (LVCVA) supporting the “What Happens Here Stays Here” and “My Alibi” campaigns bridging online and offline executions. • Extended the Las Vegas reputation branding initiatives to individual hotel and casino properties including Caesars Palace and the Mirage to reposition Las Vegas as a luxury destination and support the LVCVA core consumer verticals of luxury shopping, fine dining, upscale nightlife, opulent spas, and exclusive golf courses. • Developed marketing and promotional strategies for KEM luxury clients including Kwiat Diamonds, Baccarat Crystal and Ritz Carlton Residences – Westchester From June 2006 to March 2007 (10 months) Marketing Manager @ • Recruited by premier boutique branded entertainment and promotions agency, acquired by Ketchum, to build strategic online and entertainment solutions for prestige client Las Vegas • Created a branded measurement system for film and television integrations for the City of Las Vegas From April 2006 to June 2006 (3 months) Programming and Development @ • Developed marketing extensions and executive produced for some of the first primetime branded, advertiser backed media content for projects such as The Restaurant on NBC, Blow Out on Bravo and the Emmy winning Johnson and Johnson Spotlight Presentation movie series on TNT. • Managed online marketing programs supporting TV show platforms across Interpublic agencies including Weber Shandwick, Initiative, McCann-Erickson, Deutsch, BNC and FCB From December 2002 to March 2006 (3 years 4 months) Production @ • Simultaneously managed 15 production teams in different stages of production on 3 different shows, The E! True Hollywood Story, Celebrity Profile and Revealed • Managed program execution from development to air; bridging finance, rights and clearances and the production cycle for over 50 shows From February 2000 to December 2002 (2 years 11 months)

Richard Ouyang is skilled in: Digital Strategy, Fundraising, Partnerships, Social Media Marketing, SEO, Digital Marketing, SEM, Partnership Marketing, Social Media, Social Media Measurement, New Business Development, Leadership, Start-ups, Business Strategy, Digital Media, Entertainment, Email Marketing, Strategic Communications, Web Marketing, Web 2.0, Competitive Analysis, Media Relations, Management, Strategic Partnerships, Entrepreneurship, Multi-channel Marketing, Marketing, Public Relations, Integrated Marketing, Business Development, Strategy, Marketing Strategy, Content Strategy, Brand Management, Facebook, Online Marketing, Thought Leadership, Marketing Communications, E-commerce, Analytics, Brand Development, Web Analytics, Blogging, Press Releases, Advertising, New Media, Corporate Communications, Television, Social Networking, Online Advertising