Senior leader with over twenty five years of executive management and growth leadership within the logistics, transportation and e-Commerce industries.
Specialties: Executive management within the transportation and logistics industry on a global basis with emphasis on M&A, marketing, commercial, product development and new ventures.
Chief Marketing Officer @ Responsible for revenue and growth performance for all customer segments to include Consumer, Enterprise and Small-Medium Businesses (SMB). Developed team to drive record growth in paid search/remarketing contribution (+35%), SEO traffic +50% and email starting at $0 to $1.7M contribution level. Driving best practices in social media and business marketing. Marketing is now driving nearly 59% of the total revenue and 80% of the new revenue growth. From October 2013 to Present (2 years 3 months) Austin, Texas AreaBoard Member @ The association is a non-profit devoted to improving the careers of sales and marketing professionals within the transportation and logistics industry through education, networking and recognition. Past president, vice president, chairman and board member since 2006. During term as president increased membership, sponsorships and overall revenues while expanding the value proposition by recruiting an exceptional board and committee leaders and focusing them on high leverage activities. From 2009 to Present (6 years) Board of Directors, Member of Audit Committee @ $75M company that manages depots and logistics for billions of dollars of mission critical parts inventory for field service technical representatives around the world. My main contribution has been to focus the strategy on where the company could win against much larger global competitors and provided hands-on advice at the request of the CEO and Chairman. The company has grown significantly under that strategy and is beginning to prepare for a successful exit for the private equity sponsors. Member of the Audit Committee. From 2006 to Present (9 years) Board of Advisors @ $150M outsourced technology and services logistics providers for medium-sized companies mainly in the Southeastern region of the USA. Main contribution started with a consulting engagement whereby management asked for assistance in developing a differentiated growth plan. Worked with the management team and their clients to develop a go-to-market plan that had faster growth, a shorter sales cycle that leveraged what the team and their clients said was important. From 2011 to 2014 (3 years) Greenville, South Carolina AreaSenior Vice President, Acquisitions @ Led the acquisition of multiple transportation and logistics firms that closed and generated nearly $100 million in revenue through a cross-functional team effort.
Created a prioritized, pipeline of hundreds of other transportation and logistics companies through detailed research, direct interaction with owners/principals and developing relationships leading to win-win transactions.
Laid the ground work for many additional, qualified acquisition opportunities to close over time. Created intelligence on overall acquisition priorities based on potential for future growth and fit with XPO's specific requirements.
Have had continual, ongoing, direct interaction with the owners/principals of acquisition targets in order to close additional acquisition targets on an ongoing basis.
Developed an extensive market sizing and segmentation study through a unique and cost-effective market research approach.
Adapted a proven go-to-market strategy that is actively being rolled out by the respective sales teams and has had substantial, early results..
Supported the Strategic Accounts team in securing select new strategic accounts through existing relationship and other networking sources. Led the effort to close the first strategic account that has potential to add hundreds of millions of dollars of revenue beyond the initial award.
Consulted and partnered with different business units to provide industry expertise, advice, analysis and recommendations on various issues and opportunities. From October 2011 to May 2013 (1 year 8 months) Senior Consultant @ Responsible for all M&A, Marketing and product development efforts. Led rebranding efforts and overall strategic growth plan in partnership with the CEO. From April 2011 to October 2011 (7 months) Chief Commercial Officer @ Responsibility for brokerage, warehousing and specialized trucking, TMS product line and the transportation operations center at the P&L level; M&A, Strategy, Sales, Branding, PR and Marketing at the corporate level.
Leadership Roles: president of $60 million warehouse-based 3PL, president of $50 million “load-to-ride” trucking company, president of $100 million brokerage business. Made significant improvements in all three P&Ls through rapid focus on fundamentals.
Developed and led a nationwide, centralized transportation operations center that reduced expenses by $7 million, improved service and provided the platform for new products.
Acquired three high quality companies that directly supported the company’s strategy below market prices (3.0x to 6.0x) with strong DCF, cash-on-cash and IRR (up to 50%).
Directly participated on senior team that sold the company for $780 million (over 9x EBITDA) in December, 2006.
Project managed the communications team during the company’s restructuring and led the development of the post-restructuring growth strategy.
Developed new brand name, brand positioning and overall corporate strategy to move from a holding company to an integrated logistics services company.
Initiated new sales process, training and CRM that resulted in $97 million in booked revenue during the first full year of implementation.
Increased brokerage loads by 80% and gross revenue by 118% in 5 months through a focused growth plan consisting of revamping leadership, new sales roles, new branches, new centralized brokerage operation, new major accounts focus and new acquisitions.
Opened four new brokerage offices (Tampa, Denver, Philadelphia, Ontario, CA) hired 12 new people, terminated 3 and relocated carrier qualification within 7 months. From 2005 to 2011 (6 years) Executive Vice President @ P&L responsibility for nearly 3,000 people in 3 different business units - Same Day, Logistics and Canada.
Launched the DHL brand in the US through a $150 million multi-media rebranding and marketing plan that included new products, pricing, promotional techniques and channel initiatives that generated signficant incremental revenue and was awarded "Marketing Executive of the Year" by a leading industry association.
Led the implementaton of marketing and brand efforts throughout 52 countries in the Americas through an integrated team and brand consistency campaign. From 2003 to 2005 (2 years) CEO @ Chief executive for $1 Billion global 3rd party logistics and supply chain management company with 4,700 employees and operations in 53 countries and 120 cities.
Made acquisitions in the US, China (3), Chile and Germany that led to significant growth and opportunities to expand the value proposition for future organic growth. From 2000 to 2003 (3 years) President @ P&L responsibility for $120 million e-commerce and c-commerce fulfillment company. From 1999 to 2000 (1 year) Senior Vice President, Global Marketing @ Responsible for global marketing and customer service for $1.4 billion provider of transportation equipment services in Europe and North America. Launched new national account sales team, new financial products and participated in acquisition targeting that led to significant national and international growth. From 1997 to 1999 (2 years) Vice President, Global Marketing @ Responsibility for global marketing, commercial and communications functions of a 3 billion guilder ($1.5 billion) provider of global express delivery and logistics services. Consolidated $50M marketing budget spread out amongst dozens of countries to focus on Continental Europe where we can and did win in a big way. From 1996 to 1997 (1 year) Amsterdam Area, NetherlandsVice President, FedEx @ Vice President & General Manager, FedEx Logistics, Americas 1993-1995
• Launched $400 million home delivery business and combined with $100 million logistics P&L consisting of 500 employees, 300 contracts and 4 business units.
• Established 4th party out-sourced relationships with competitors for non-core competencies in warehousing, order entry and logistics operations.
Vice President, Marketing and Communications, Brussels, Belgium 1990-1993
• Led analysis project that resulted in $254 million restructuring charge that turned significant losses to profitability through business divestitures and new value proposition
• Established niche brand position for downsized business that increased market share and prevented 10% anticipated share loss due to restructuring.
Managing Director, U.S. Marketing, Memphis, Tennessee 1985-1990
• Led product development, corporate business plan forecasting, pricing and advertising for $5 billion U.S. business.that generated hundreds of millions of dollars of new revenue an.
• Provided Chairman with strategic planning support in the evaluation of several new successful ventures and recommended others not be pursued. From 1978 to 1996 (18 years)
Business Administration/Marketing @ Robert Morris University Richard Metzler is skilled in: Supply Chain Management, Logistics, 3PL, Transportation, P&L Management, Transportation Management, Leadership, Pricing, Logistics Management, Strategy, Strategic Planning, Warehousing, Freight, Trucking, Supply Chain
Websites:
http://www.uship.com