Talented marketing and analytics professional who has helped startups, mid-size companies, and Fortune 500 companies grow. Has been instrumental in creating effective sales & marketing presentations, providing competitive analysis and strategic plans, creating marketing collateral, pricing, and managing complex large scale projects. Experienced in deploying marketing campaigns and working with global cross functional teams. Led lead scoring implementation and dashboard metrics system implementation to track sales and optimize marketing campaigns.
Specialties:
•Email Marketing
•CRM, Database Marketing
•Product Marketing
•Market Research
•Analytics
•Client Management
•Sales
•Microsoft Office Suite, SAS, Business Objects
Product Marketing Manager @ Responsible for product marketing for the mailing segment.
Endicia, a Newell Rubbermaid brand, is a leader in software solutions and services for ecommerce shipping. From books to electronics to food products, our easy to use solutions are crucial to get your products delivered to your customers in a timely manner. We help streamline your mailing and shipping needs and customers have printed over $11B in postage with Endicia. From June 2014 to Present (1 year 7 months) Product Marketing Manager @ Responsible for product marketing functions which include creating marketing collateral, positioning & pricing, and streamlining processes to make the company more effective.
mBlox is a leader in the mobile industry with reach to over 5 billion mobile users by connecting to over 900 mobile operators in 180 countries. mBlox's core services include mobile messaging (Business to Consumer SMS), mobile payments, and mobile marketing. These solutions include a global network to send SMS messages and cutting edge software libraries & dashboards that allow companies to build applications that truly connect with consumers. From 2010 to 2014 (4 years) MBA @ International Business, Entrepreneurship From 2009 to 2010 (1 year) Marketing Analyst @ Developed business insights to help develop strategic marketing plans for the Education and Government verticals.
•Analyzed customer data and developed presentations to highlight key products and technologies that Cisco field marketing could upsell, cross-sell, migrate, and target; identified $1.3B opportunity in the Education sector.
•Provided market analysis into top 10 technologies and key customers to focus on which was used for the annual marketing plan. From 2008 to 2009 (1 year) Sr. Marketing Operations Specialist @ Managed 3 person e-marketing team at BEA Systems, responsible for all USA marketing campaigns.
•Drove BEA’s most high visibility marketing programs for webinars, seminars, and product releases through managing third party vendors, email execution, and campaign management.
•Led the business intelligence initiative; presented insights and best practices at bi-weekly analytics meetings to examine and improve campaign performance to program managers, sales teams, and senior management.
•Managed the requirements gathering and deployment of a global lead scoring system to effectively measure growth opportunities, efficiently working with engineering, operations, marketing, and sales teams. From 2006 to 2007 (1 year) Associate Account Manager for Sun @ Delivered email marketing solutions and developed marketing best practices globally for the new client, SUN Microsystems.
•Managed high profile email marketing campaigns for Sun Microsystems including CRM segmentation, reporting, A/B testing, and launch of email campaigns to ~1 million subscribers per month.
•Trained 6 associate account managers on marketing campaign best practices, segmentation tools, and reporting. From 2005 to 2006 (1 year) Sales/Marketing Manager @ Led and managed the entire sales and marketing life cycle for a startup semiconductor test company.
•Presented and sold the company's services. Managed major accounts in providing customer service, forecasting of tester time, invoicing, and managing customers’ product needs.
•Developed the marketing collateral, represented the company at major conferences and tradeshows, facilitated engineering projects, and did in-depth research and cold calls for customer prospects. From 2001 to 2005 (4 years)
MBA, International Business, Entrepreneurship @ University of Southern California - Marshall School of Business From 2009 to 2010 MS, Information Systems @ University of San Francisco From 2002 to 2004 BA, Political Science @ University of California, Davis From 1996 to 2001 Monta Vista Richard Kao is skilled in: Business Objects, Database Marketing, Email Marketing, Competitive Analysis, Product Marketing, Market Research, CRM, Marketing, Sales, Analytics, Product Management, Lead Generation, Management, Cross-functional Team Leadership, Entrepreneurship