Richard Barker's Email

Customer Data Manager @ From March 2013 to Present (2 years 10 months) Southampton, United KingdomSenior Customer Insight Analyst @ Customer Insight Analyst Using SPSS Modeler & Adobe Insight to run basket analysis on transactional data to identify customer trends. Using clustering to create customer segmentations. Managing 2 junior analysts. Analysing marketing and commercial promotions and giving insight into their success. Producing meaningful and actionable insight to all levels of the business. Creation of job management database to enable accurate tracking and SLA delivery. From August 2010 to Present (5 years 5 months) Customer Data Executive @ A member of Cunard Line and the Princess Cruises Marketing departments in a data analytics position. My role includes running analysis to assist with marketing decisions and extracting customer data for direct mailings. I am responsible for data integrity and sense checking on mailings. Main tasks and skills: Writing SQL scripts to extract information from the database. Analysing results to recommend mailing segments to increase ROI and mailing effectiveness. Profiling the database to determine best segments for specific campaigns. Deciding targeting criteria for mailings, through improved analysis techniques such as indexing. Formatting data into easily readable analysis documents such Excel and Business Objects Reports, and explaining data issues to non-technical staff. Use of ODBC connections, Pivot Tables, and advanced Excel commands such as lookups and if statements. Automating reports using Macros. Liaising with Cold List data suppliers to increase prospect targeting. Performing ad-hoc data analysis requests for all levels of the business, up to and including director level. Improving mailing results reporting to help develop future mailing campaigns. Use of random control cells to analyse mailing performance. Creation of Microsoft Access databases to enable automated mailing extractions by non technical staff. Knowledge of Mosaic classifications for segmenting the database. Removing duplicates from mailings to decrease wastage and stop offers going to incorrect people. Liaising with IT and other departments to improve the database systems and data integrity. Successfully balancing workload between two different brands. Assisting with marketing team activities as required such as proof reading of DM material, checking business change requests (BCRs) and helping on ship visits. Working successfully under tight deadlines. From January 2006 to August 2010 (4 years 8 months) Systems Admin Associate @ I was a member of a 24*7 Monitoring shift team responsible for the ‘pro-active’ monitoring of Barclays Bank infrastructure – using the Tivoli event monitoring capability, and then raising cases through the Case Logging System, and passing on to the relevant expert domain. Main tasks and skills: Monitoring the Tivoli system for alerts regarding servers. Analysing alerts and determining the correct course of action depending on the customer’s service level agreements. Raising and assigning incidents to correct teams after running diagnostic tools. From September 2004 to February 2006 (1 year 6 months) Junior Technical Support Analyst @ I was employed for a placement within the technical support team of the IT department. The role entailed providing both front-line and remote IT help desk support to all the users of the company; and also involved many visits to external offices around the country. Contact with users was both face to face and over the telephone, therefore excellent customer service skills were required. Main tasks and skills: Problem solving and fault diagnosis at both software and hardware level. Contacting users face to face, by telephone and by email regarding their queries. Building Dell and Compaq machines from scratch to correct specifications, including installing and configuring Windows 98, NT, 2000 and XP. Travelling to remote offices for fault solving at short notice when required. Helping roll out new PC projects to deadlines. Diagnosing and replacing faulty components within PC’s. Installing, configuring and troubleshooting software such as Microsoft Office and Windows. Troubleshooting HP, Epson and Kyocera printers Logging and responding to fault calls on a help desk system. Working as part of a team to ensure tasks were completed correctly. Assisted with a successful Business Continuity Plan Test. From August 2002 to September 2003 (1 year 2 months)

BSc Hons Business Information Technology, Business IT @ Bournemouth University From 2000 to 2004 Richard Barker is skilled in: Data Analysis, Databases, SQL, Access, Analysis, CRM, Direct Marketing, Email Marketing, Segmentation, Marketing Strategy, Direct Mail, Oracle, Customer Insight, E-commerce, Management