STRATEGIC BRAND MARKETING Creates strategic positioning and branding for companies and products across diverse market categories and media platforms. Creative problem solver able to capture a brand’s unique voice. Crafts and oversees compelling and successful, multi-faceted marketing, advertising, and promotional campaigns. BRAND COMMUNICATION Strong understanding of internal and external target audiences. Expert in recognizing consumer trends and insights necessary to market brands. Develops and incisively conveys integrated marketing concepts from traditional to digital channels. LEADERSHIP AND INFLUENCE MANAGEMENT Builds dynamic teams and drives exceptional performance. Influences decision makers to bring consensus in a range of environments. Collaborative and cultivates strong relationships across departments and with external partners. Specialties: Advertising and marketing campaign development, brand strategy and positioning, ideation, integrated marketing and partnerships.

Marketing Consultant @ Managing marketing programs for several products across multiple channels. From January 2015 to Present (1 year) Integrated Marketing and Promotions Lead @ Led cross-functional team to reenergize and expand national engagement, enrollment, and retention driving promotions across all consumer touch points including digital and social media channels. Conceived yearly marketing promotions plan and budget allocation. Created and oversaw member marketing communication and pricing strategy. Identified, vetted, and managed strategic partnerships. • Re-imagined and directed the redesign of the rewards system in order to engage new members earlier in their tenure and create a more meaningful connection with the brand. This change, projected to reverse a downward retention trend, was the first in decades. • Developed the strategy and led the implementation of the Live Life Active campaign, designed to change consumer behavior in a positive way by helping consumers increase their level of fitness. Secured cross-promotional partnerships with national brands including Reebok, Skechers, and Speedo. Engagement increased year over year 35% with activity reporting up 77%. • Ideated and oversaw the development of Live 360, an interactive promotion inspired by research proving members who attend meetings and use online Tools are more successful. Sweepstakes required members to visit a meeting to redeem prizes. Drove consumer tool usage, with an increase of up to 3000%. • Partnered with the Customer Relationship Management team to expand the Refer a Friend initiative to increase member advocacy and drive conversion in meeting rooms. Initiative drove a 496% ROI with a lifetime revenue of $3MM. • Evolved cause marketing initiative which led to the donation of $5.5MM and over 4MM pounds of food to local food banks across the country. Managed the relationship with several charitable partners. From November 2010 to April 2014 (3 years 6 months) Creative Director/Freelance @ Directed the rebranding of national companies by creating online and cross-media marketing initiatives, identity and packaging redesign and innovative collateral. • Led 15-person creative department and oversaw all aspects of creative projects including strategy, execution, client presentation and production. • Conceived and supervised initiatives for Hilton Hotels Corporation combining brand marketing, new product ideation, partnerships, brand videos, and multi-media program development across all platforms. • Developed marketing and promotional programs launching a new Coca-Cola product for the Vancouver Olympics. Created a unique brand environment by integrating every aspect of the Olympic experience through video, social networking, and athlete events. • Repositioned the strategic demographic model for Activision gaming developers, utilizing cutting edge qualitative market research. From 2002 to November 2010 (8 years) Director of Brand Development @ Established strategic direction and guided brand development for all advertising and marketing initiatives for clients including Time Warner Cable, Rich Products and Glenora Wines. • Executed channel-marketing partnerships and programs including product development and in-store merchandising with major food and consumer retailers in the United States and Canada. From November 2006 to May 2007 (7 months) Creative Director/Freelance @ Built relationships and consensus for cross-promotional partnerships between established national brands and major motion picture companies: Universal Studio, Sony Pictures, Walt Disney and Pixar. • Oversaw cross-promotional and TV campaigns for multiple Procter and Gamble brands and several movie releases which led to increased sales across all eight P&G divisions. From 2003 to 2005 (2 years) Creative Director/Freelance @ Led creative department of 10 people and oversaw all strategic, creative development and production of print and collateral for clients including: Johnnie Walker, Guinness, Ruffino Wines and The Sagamore Resort. • Created and pitched highly successful new business presentations to clients resulting in both increased billings and expansion into new market categories. From November 2001 to June 2002 (8 months) Creative Director @ Managed all aspects of advertising agency creative department for clients including Cointreau, Rémy Martin, Saab Aircraft, A&E and IFC television networks. Supervised creative and studio staff. Oversaw creation and production of TV, print, direct, outdoor and collateral. From 2000 to 2002 (2 years) Partner/Creative Director @ Started a marketing and advertising agency based on a unique and compelling demographic strategic model, “Gender Oriented Marketing” which increased agency exposure and grew client base to include Lilly Pulitzer, Boyds, the University of Pennsylvania and Philadelphia Festival of World Cinema. • Named “Most Creative Agency of the Year” by Shoot Magazine. From 1998 to 2000 (2 years) Associate Creative Director @ Responsible for regional and national campaigns in all media platforms for clients including: Pizza Hut, Comcast, Whole Foods, Prevention Magazine, The Philadelphia Inquirer, Calico Corners and Helzberg Diamonds. • Produced a highly successful direct response TV campaign for Pennsylvania Electric – target goal was exceeded by 1MM in less than two weeks. • Involved in all new business pitch efforts including strategy and creative development, and presentation contributing to a 90% win record. From 1994 to 1998 (4 years) Senior Art Director @ Clients: House of Seagrams, Liberty Mutual, Hertz, Oil of Olay, Godiva Liqueur From 1992 to 1994 (2 years) Art Director @ Clients: Reynolds Wrap, Trident, Nestlé, The Wall Street Journal From 1990 to 1991 (1 year) Art Director @ Clients: P&G, Red Lobster, Olive Garden, Pan Am, Panasonic, Bloomingdale’s From 1987 to 1990 (3 years)

BS, Advertising and Communications @ Cornell UniversityGeneral AssemblyCertificate, Broadcast Production @ New York UniversityCertificate, Art Direction @ Portfolio Center Renee Korus is skilled in: Integrated Marketing, Brand Development, Marketing, Advertising, Strategy, Marketing Strategy, Creative Direction, Management, Leadership, Strategic Planning, New Business Development, Brand Management, Consumer Insight, Digital Strategy, Cross-functional Team Leadership