Renee is a recent graduate of Boston University's College of Communication with a Masters of Science in Mass Communication. She is a self-motivated, dynamic communication professional with expertise in traditional public relations, social media, digital marketing, and online publicity. Past work experience has focused in the entertainment and media industries, but her interests and experience has covered such diverse industries as private equity, pharmaceuticals and life sciences, and health. Additionally, a passion for travel and her own multicultural background have fostered a strong interest in international and cross-cultural communication.
EXPERTISE
Public Relations • Online Publicity • Digital Marketing • Event Planning • Integrated Marketing Communication • Fundraising
TECHNICAL SKILLS
PC and Macintosh Proficiency • Microsoft Outlook • Microsoft Office Suite (Word, Excel, PowerPoint) • Google AdWords • Google Display Network • smartURL • Basic HTML • Basic CSS • WordPress • Blogger • Tumblr • Facebook • Twitter • Pinterest • GetGlue/tvtag • YouTube • Cision • Gorkana • Final Draft • Factiva • Google+
Account Executive @ From June 2015 to Present (6 months) Greater New York City AreaAccount Executive @ • Pitched and secured print / broadcast stories in top-tier and key industry trade outlets.
• Drafted press releases and media alerts for client coverage, thought leadership, reports, event appearances and award recognition.
• Wrote promotional social media content consistent with client brand.
• Developed book of contacts in entertainment & media, deals and health industries.
• Managed press interviews and drove global media coverage for 2015 Oscars.
• Participated in media training workshops to prep executive management for interviews / appearances.
••• Clients included PwC, Entravision and Fishbowl. From March 2014 to June 2015 (1 year 4 months) Greater New York City AreaDigital Marketing Intern @ • Researched and created media plans for online marketing.
• Wrote ad copy for Facebook and Google.
• Worked with Google AdWords, Google Display Network, and smartURL to organize ad placements, monitor ad performance, and manage budget utilization for music industry clients.
• Participated in brainstorming meetings, prepared post-campaign wrap-ups, updated databases, and performed other administrative tasks.
••• Clients included Sony Music, Warner Music, Universal Music, RCA, and EMI. From September 2013 to December 2013 (4 months) Greater Boston AreaTeaching Assistant (College of Communication) @ • Led weekly discussion group of 22 undergraduates students enrolled in CO 101.
• Designed test questions and essay prompts and graded all assignments.
• Served as liaison between students and professor in teaching course concepts and aiding transition into collegiate life. From September 2012 to December 2013 (1 year 4 months) Greater Boston AreaStaff Writer and Co-Editor at The Comment Magazine @ • Researched and wrote features and essays for the College of Communication graduate magazine.
• Managed Twitter account and online presence. From September 2012 to December 2013 (1 year 4 months) Greater Boston AreaPublicity Intern (Film) @ • Worked closely with Online PR team to maximize digital theatrical publicity opportunities.
• Responsible for pitching promotional materials to media outlets, participating in brainstorming sessions, writing blog posts, updating media lists, assisting with press screenings, and other administrative tasks.
• Secured online coverage and monitored social media buzz.
••• Clients included Disney (The Lone Ranger, Saving Mr. Banks), Lionsgate UK (Only God Forgives), and London Film Festival 2013. From July 2013 to August 2013 (2 months) London, United KingdomSenior Editor and Staff Writer of BU COMmunicator @ • Edited, formatted, and published articles and blogs in WordPress-hosted website for Boston University’s Mass Communication, PR, and Advertising department.
• Managed team of writers and bloggers.
• Researched and wrote features and conducted interviews for publication. From September 2012 to May 2013 (9 months) Fundraising Caller at UNC Phonathon @ • Stewarded fundraising efforts to secure financial support for university academic programs.
• Initiated contact with new alumni and friends of the university to expand pool of donors.
• Personally secured over $190,000 in over 1,200 pledges for the university during employment.
• Selected to train new hires and contact Chancellor’s Club (donors who give $2,000+ annually) due to high success rate of individual fundraising efforts and exceptional communication skills. From February 2010 to May 2012 (2 years 4 months) Staff Writer @ • Researched and wrote articles on the socio-political issue addressed in each magazine issue.
• Attended bi-monthly meetings and brainstormed with team of student writers. From September 2010 to April 2012 (1 year 8 months) Promotions Intern @ • Used Microsoft Excel to analyze consumer data and award “Best of the Triangle” honors in over 120 categories to local businesses.
• Leveraged social media to promote the event -- emphasis on Facebook and Twitter.
• Worked closely with marketing staff to schedule and book businesses for event.
• Coordinated over 30 businesses during the event as a floor manager. From May 2010 to June 2010 (2 months)
Master of Science (M.S.), Mass Communication, 3.94 @ Boston University College of Communication From 2012 to 2014 Bachelor of Arts (B.A.), English, Communication Studies, 3.70 @ University of North Carolina at Chapel Hill From 2008 to 2012 Wakefield High School From 2004 to 2008 Renée M. is skilled in: Editing, Creative Writing, Social Media, Microsoft Office, Media Relations, Event Planning, Research, Publishing, Digital Marketing, Publicity, Screenwriting, Promotions, Public Relations, Theatrical Marketing, Integrated Marketing