Head of Loyalty, CRM & Market Intelligence @ • Loyalty: full management of the Loyalty Programs Clube Extra and Pão de Açúcar Mais, with 6MM and 4MM members each (communication, media plan, operations, incentive campaigns, customer service and P&L) • Partnerships: negotiation and development of loyalty partnerships • CRM: full understand of customer purchase behavior of the brands Pão de Açúcar, Extra, Minuto and Mini-mercado Extra, with a definition of a focused and segmented action plan • Market Intelligence: mapping of the market through regular (Nielsen) and Adhoc surveys, providing indicators for decision making of the tactical strategies of the company (ie, market share and share of wallet) From April 2015 to Present (7 months) São Paulo Area, BrazilGeneral-Manager of Relationship Marketing, Loyalty, CRM, Trade Marketing & Strategic Partnerships @ • Consolidation of Accor CRM strategies in Latin America, being responsible for the global test. Management of a database with 5,2M clients, being 2M Loyalty clients. • Migration of the Compliments program (local) to the Le Club Accorhotels program (global), going from 300K to 2M members in only 5 years, with a client activity of 35%, generating 35% of the income in Latin America (BRL 600M) in 2013. • Restructuring of BtoB loyalty programs: Fidélité (corporate) and Accor Meeting Rewards (Meeting Planners), improving the results of those segments by 68% in 12 months, with a base of 15,000 members. • Implementation of "A.Gente" Channel, designed for travel agents, with a segment income growth of 1,400% in only 6 months of operation and 14,000 members in 3 years of operation. Also, innovative implementation of the remote client service for 4,000 travel agencies in Brazil, replacing the commercial onsite client service and saving staff costs. • Implementation of the Partnership area through negotiation with large companies from the most diverse segments, based on 3 different segments: visibility of Accor brands, marketing cost reduction and additional income. Attention to the Indoor Media project, which allowed to standardize the commercialization of hotel as media and generated BRL 50M in the form of income and visibility. • Restructuring of the Trade Mkt area and development of exclusive promotion strategies, promoting Accor and its brands during the most relevant events and fairs of Latam and generating savings of BRL 1M in 12 months. • Responsible for the loyalty program media, in direct contact with vehicles and AD agencies. • Sponsorship management of major social, sports and entertainment events: negotiation management, contracts and sponsorship activation. • Spokesperson for investors, partners and the press • Total control of the P&L and Budget, and management of a team of 18 collaborators • Direct report to LatAm SVP and functional report to the Global SVP From March 2008 to March 2015 (7 years 1 month) São Paulo Area, BrazilGeneral Manager - Loyalty, CRM and Strategic Partnership in Latin America @ In charge of: the CRM strategy, the Loyalty Partnerships and the full management of all BtoB Loyalty Programs (A.Gente - for travel agents; Accor Meeting Rewards - for meeting planners and Fidélité - for secretaries) and of the BtoC Loyalty Program - Le Club Accorhotels (old A|Club and Compliments). From June 2011 to January 2012 (8 months) São Paulo Area, BrazilManager - Loyalty and Strategic Partnership in Latin America @ In charge of Loyalty Partnerships and the full management of all BtoB Loyalty Programs (A.Gente - for travel agents; Accor Meeting Rewards - for meeting planners and Fidélité - for secretaries) and of the BtoC Loyalty Program - Le Club Accorhotels (old A|Club and Compliments). From August 2009 to June 2011 (1 year 11 months) São Paulo Area, BrazilCoordinator - Loyalty BtoB and Strategic Partnership in Latin America @ In charge of Loyalty Partnerships and the full management of all BtoB Loyalty Programs (A.Gente - for travel agents; Accor Meeting Rewards - for meeting planners and Fidélité - for secretaries). From October 2008 to August 2009 (11 months) São Paulo Area, BrazilCoordinator - Strategic Partnership in Latin America @ In charge of all Compliments (old Accor South America Loyalty Program) partnerships. From March 2008 to October 2008 (8 months) São Paulo Area, BrazilPlanning Manager @ • Planning development for coordination of the BTL (Below The Line) Communication and advertising strategies. • Key Account Service: Motorola, Puma, Laboratório Novartis, Grupo de Transportes Beta, TEVA Farmacêutica, and Ecovias. • Planning and management of promotional campaigns and corporate events, aiming at sales and market share increase: Ferrero do Brasil (Tic Tac, Nutella, Kinder Ovo, and Ferrero Rocher), and Crocs. From August 2006 to February 2008 (1 year 7 months) São Paulo Area, BrazilMarketing Manager @ Strategic planning management, with the purpose of operationalizing and promoting new products and services. From March 2006 to July 2006 (5 months) São Paulo Area, BrazilMarketing Analyst @ • Coordination of the brand visual identity through logo maintenance, POS material creation, gifts and institutional websites. • Participation in the positioning process of "Gol" and "Gollog" brands • Coordination of Endomarketing projects, with motivational campaigns and internal communication structuring. • Support of the approval and execution of ad campaigns and partnership with national and Latin American media. • Coordination of partnerships with tourism trade companies, payment methods and the transportation industry through event creation and promotional campaigns. • Creation and coordination of client relationship actions. • Participation in product management - Voe Fácil Card and Gollog (shipping service) From January 2005 to March 2006 (1 year 3 months) São Paulo Area, BrazilMarketing Coordinator @ • Support of the Marketing and event directorship structuring. • Annual strategic planning of digital publicity and marketing. • Sales support, including collateral development and product promotion. • Organization and formatting of Trade Marketing-related events of the Brazilian tourism industry. • Participation in the development of new products for university students. From July 2002 to December 2004 (2 years 6 months) São Paulo Area, Brazil

Master of Business Administration (MBA), Business Administration and Management, General @ Fundação Getúlio Vargas From 2005 to 2007 Master Degree, CEAG – Administration @ Fundação Getúlio Vargas From 2004 to 2005 Graduation, Marketing & Advertising @ Escola Superior de Propaganda e Marketing From 2000 to 2004 Renato Camargo is skilled in: French, English, Spanish, Marketing Strategy, Loyalty Programs, Digital Marketing, CRM, Trade Marketing, Strategic Partnerships, B2B Marketing, Sales, Social Media, Media Planning, Advertising, Email Marketing, Online Marketing, SEO, SEM, Digital Strategy, E-commerce, Marketing Communications, Strategy, B2B, Marketing, Marketing online