Sales, Marketing and Business Development Executive in Art, Design and Lifestyle. Accomplished and results-driven executive with management experience in international business and not-for-profit organizations. Proven multi-tasking capabilities with strong ability to plan, prioritize and manage complex projects under aggressive deadlines. An articulate communicator who fluently speaks the languages of a broad range of constituencies including clients, boards of directors, management teams, and professional staff. Specialties: Go-No-Go Decision Maker, Proven Multi-Tasking Capabilities, Experienced in Long-Range Planning, Public Relations Management Experience, Strong Leadership Skills with Team Player Attitude, Natural Ability to Establish Consensus among Cross-Functional Teams

Leader, International Architecture and Design Network @ • Establishing a powerful international network to market and sell Informa design events worldwide expanding the promotion of Informa’s commitment to design excellence. • Increase international brands and participation from governmental and consular trade groups at Informa design events. • Shows include AIA Convention, designjunction (London, Milan, New York), Dwell on Design (Los Angeles, New York), High Design Expo (Sao Paulo), Greenbuild, IDS Toronto, IDS West, IIDEX, and Surfaces. From November 2015 to Present (2 months) Greater New York City AreaGM Dwell Events & Brand Director @ • Responsible for the sales and production of Dwell on Design, a summit-like event for architecture and design professionals, and design-savvy consumers. • Work with companies in the Eastern Seaboard and abroad that create well-designed innovative products in architecture and interior design. • Grow the number of international accounts working across all Dwell Media platforms. • Strategize with company executives and partners to grow the brand into ever increasing markets. From May 2015 to November 2015 (7 months) Sales Manager, International Contemporary Furniture Fair (ICFF) @ • Leading member of a sales team that grew ICFF 50% in three years, 2013-2015, turning around a Fair in decline. • Worked to promote ICFF to international trade associations and consulates, significantly increasing numbers; international exhibitors now account for more than half of the total exhibitors in ICFF. • Played key role with Emerald executive vice president to conceptualize and execute an ongoing business development plan to grow the Fair to double its size within five years. • Represented the ICFF at design industry events with extensive international travel. • Led communication and involvement with NYCxDESIGN and a new organization, World Design Weeks, which brings together leaders of the world's largest design events. From October 2012 to May 2015 (2 years 8 months) Greater New York City AreaConsultant @ • Strategic consulting including business plan, sales and marketing strategy development in the fine arts and design. • Specialize in brand development for individual artists and designers, local and regional art and design shows, and small to mid-size companies. • Develop social media strategies to build brand awareness and drive traffic and sales. • Brings years of business development experience, sales and marketing expertise and accomplished fine art fair juror and lecturer. From January 2011 to March 2014 (3 years 3 months) Director of Business Development @ • Responsible for growth of showroom business for Carlisle and Etcetera, two high-end women’s clothing lines, in Greenwich, Connecticut. • Created strategic planning and master campaign schedules, coordinated the production and distribution of outbound marketing initiatives via print and electronic media. • Managed public relations and advertising initiatives; expanded and maintained mailing lists. • Directed seasonal showroom fashion shows and a variety of small charity events. • Reorganized staff to create greater efficiencies between showroom and warehouse. • Managed Brand Ambassadors, clients who act as personal liaisons to drive showroom traffic. From August 2011 to May 2012 (10 months) Greater New York City AreaDirector, The Artist Project New York and Architectural Digest Home Design Show @ • Director for a new fine art fair that offered unrepresented artists the opportunity to present and sell their work in spaces that maintain gallery and museum-like production values. • Responsible for exhibitor booth sales for the four-day show that showcased fine art for the wall and sculpture; first juried fair included 130 exhibitors and attracted 15,ooo attendees. • Wrote comprehensive sales and communications plan to attract applicants and attendees. • Developed communications and marketing plan designed to assist artist-exhibitors to more effectively promote and sell their work in a high-quality fine art fair. • Worked to secure community involvement from professional art schools, artist organizations and leaders in art and design. • Also worked with the Architectural Digest Home Design Show during this period showcasing luxury goods from manufacturers, showrooms, interior designers, galleries and artists. From April 2009 to June 2011 (2 years 3 months) Greater New York City AreaExecutive Business Director @ • Hired to develop a new 16,000 sq. ft. gallery on 57th Street in New York City to primarily exhibit and sell paintings and sculpture of the artist Ana Tzarev. • Established business policies and procedures; responsible for legal and financial relationships, and hiring staff working with the Singapore-based parent company. Hired all staff. • Worked closely with New York City-based internationally renowned arts branding and public relations firms on a multi-million dollar advertising campaign for the Gallery’s opening. • Representative to design and construction team during an intense 10-month build-out phase culminating in a November 2008 Gallery opening. From March 2008 to April 2009 (1 year 2 months) Greater New York City AreaDirector of Leasing, 7 W New York @ • Lease permanent showroom building for the home décor, tabletop, giftware and textile industries. • Successful in quickly signing long-term leases for major new showrooms with clients from the U.S., Europe, India, Pakistan and China. • Instrumental in moving the tenant population from a purely giftware focus toward home décor and textiles. • Business development responsibilities included developing and attracting temporary markets to 7W. • Traveled extensively to industry trade shows to procure tenants for the building. From December 2006 to March 2008 (1 year 4 months) Greater New York City AreaDirector of Shows @ • Responsible for all facets of marketing and operations for seven annual Council wholesale and retail fine craft shows held in locations across the U.S. • Managed professional marketing and operations staff, outside creative team and public relations firm in each show city; Council spokesperson in trade and consumer media. • Directed the creation of all marketing and PR materials, media buys and website development; created show-specific websites that substantially increased show publicity and exhibitor sales. • Responsible for educational programming for Council shows, including related budgets. • Led a comprehensive brand research study of Council shows with the executive director to more fully understand the changing marketplace for fine craft; the results continue to impact the shows. From August 2003 to June 2006 (2 years 11 months) Greater New York City AreaVice President of Sales @ • Responsible for publication of GUILD Sourcebooks and GUILDtrade division matching public art agencies, design professionals and architects with artist-advertisers to commission for clients. • Oversaw direct sales staff, editorial and publishing staff. • Increased Sourcebook advertising revenue significantly in 2002 by creating a new, annual artist sourcebook targeted to the gallery and consumer art markets. • Implemented new sourcebook sections for liturgical art, paintings and prints, and photography. • With the chief editorial officer developed and implemented aggressive sourcebook publishing schedule including budgets, layout and design, printing, publication and distribution. From February 1996 to July 2003 (7 years 6 months) Madison, Wisconsin AreaPresident @ • Piloted successful start-up venture exhibiting fine art and craft; fostered rapid growth by focusing on an untapped regional art market and offering unparalleled customer service. • Developed and implemented all aspects of the sales and marketing program, computerized inventory, business systems, merchandising, and advertising. Implemented artwork review and selection process, served as curator, managed artist contracts, and consignor sales. • Created successful program serving as an art consultant to interior designers and corporate clients, and supervised the installation of purchased works of art. • The business continues under the name Milward Farrell Fine Arts and is one of the city’s foremost galleries. From January 1994 to February 1996 (2 years 2 months) Madison, Wisconsin Area

M.S., Interior Environments, History of Interiors @ University of Wisconsin-Madison From 1989 to 1994 B.S., Interior Design @ University of Wisconsin-Madison From 1986 to 1989 Reed McMillan is skilled in: Trade Shows, Public Relations, Advertising, Interior Design, Fine Art, Sales, Brand Development, Art, Art Exhibitions, Budgets, Business Development, Business Planning, Cross-functional Team Leadership, Creative Direction, Contemporary Art