Results-driven professional with 14 years experience in fact based product - and brand management. Experienced in global and local short and long term marketing strategy, consumer insight generation and turning insights into value propositions, packaging, consumer- sales-trade marketing tactics, marketing communication and extensive knowledge on implementing innovations. I have extended Lean Six Sigma experience in a marketing and communication environment. Thorough experience in working with creative marketing agencies. Proven ability to prioritize, delegate and balance many assignments simultaneously. Interested in organizational dynamics & people management skills. My passions lie in initiating and delivering processes that help marketing/ sales/ support organizations prosper. Specialties: Consumer marketing (food/beauty/health & well-being) Brand & Product management (positioning & packaging) Business development and improvement Lean Six Sigma thinking in a commercial marketing and sales organization

Sr Consultant @ • Led Oxfam marketing and sales project in their search to retain their current donator and attract new ones. • Ran Marketing Excellence training for new recruits for Hershey's Inc. • Supported Avon Latin America with their new connection and channel strategies. • Assessed entire marketing structure and network organization for American Family Insurance. From May 2013 to February 2014 (10 months) Sr Marketing manager Black Belt @ Project assignments as part of a yearlong Lean Six Sigma Black Belt program for Philips High Potentials. Both projects were done within and in close cooperation with the US sales organization. First project: Creating a professional marketing strategy for the energy giving Vitalight category in the US (based on Amazon sales) o Initiated qualitative and quantitative research among US psychiatrists to identify needs o Proposed FDA claim-approval team (marketing, legal, market intelligence, R&D) o Created and implemented sales push strategy during psychiatric conferences throughout the U.S. Second project: Minimize the Philips Norelco consumer returns at Walmart US • Propelled category solutions from a Customer marketing angle to create category leadership position together with Wal-Mart as part of a preferred partnership project. • Diagnosed consumer driven issues of high return rate for Norelco shavers at Wal-Mart ($72 MM, 49% market share). Created a strategy and toolkit to reduce consumer returns for the relevant shaving categories in the US which could be rolled out to other Philips US categories and other countries, with a non-existent budget Using the DMAIC methodology: -Analyzed online reviews, return receipts and former market research data -Conducted in-house research with top 3 Norelco products among three identified target groups (home usage, respondent diary (on paper, photo images, video’s) which were used during 2 day workshop). -Used outcome to create improvements, briefed agencies to start implementation. -Set up research to be rolled out 6 months after implementation From January 2011 to July 2012 (1 year 7 months) Sr. Global Consumer Marketing Manager Haircare @ Responsible for driving the global Philips hair care category and sales. Built and executed dynamic, maximum-impact marketing strategy: created product portfolio/innovation and it’s activation against limited budgets. •Drove the Philips positioning and innovation of hair care appliances in cooperation with Market research, Design and Engineering. It generated excitement internally, global market share growth and significant buzz with trade and retailers. •Drove the development and mass production of hair care appliances with several suppliers via the International Supply Centre in Hong Kong. •Reworked all product packaging (imagery and structure) to radiate new positioning and reflect global needs. Briefed qualitative and quantitative research agencies in different countries on problem areas while implementing these learnings with creative agency and global launch team. •Responsible for fuelling the styling damage know-how to the next level by working closely on a co-branded product launch with Dove, Unilever UK. •Defined and drove the market introduction of hair care appliances in cooperation with downstream marketing management, local sales organizations, and Marcom. Presented these launches along with new activation initiatives at bi-annual sales conference to 300+ person. From March 2008 to December 2010 (2 years 10 months) Sr. Innovation Manager @ Headed, defined and implemented innovation strategies fitting the brand vision for two Dutch biscuit and snack brands. Part of European(UK, FR, BE, GE and NL) innovation team. Managed NL marketing innovation team. •Initiated and implemented numerous product concepts based on consumer needs. Whereby different channel strategies resulted in many applications of the same product (retail, out of home, schools, in- flight). •Drove the biggest health project for the snack brand in cooperation with Market research, Design and Engineering. This introduction became the most impactful launch of the snack brand (bringing relevance to consumer and retailer). By engaging all other countries timely they agreed on my conceived concept which helped in factory prioritization. •Managed and implemented European S&OP in the Netherlands. Succeeded in standardizing critical documentation and processes that streamlined (launch) lifecycles for the different factories and sales countries. From March 2006 to March 2008 (2 years 1 month) Brandmanager Fristi @ Responsible for upstream and downstream marketing strategy of kids drinking yoghurt brand Fristi which is the market leader in the supermarket channel and out of home channel. •Initiated and implemented numerous product and promotion concepts based on consumer needs. Different channel strategies resulted in many applications of the same product . •Created Marcom assets with creative agencies to create preference with both mother and child. From 2001 to 2006 (5 years)

Masters in Marketing Strategy @ Rijksuniversiteit Groningen From 2006 to 2010 Bachelors in Economics @ Amsterdam University of Applied Sciences From 2001 to 2004 Masters in Art history @ Leiden University From 1992 to 1999 Rebecca Cabot is skilled in: Marketing Strategy, Market Research, Brand Management, Marketing Communications, Strategy, Product Management, FMCG, Product Launch, Management, Marketing Research