Profile
• Experienced Marketing Director with demonstrated abilities in P&L, product and brand management, equity building, advertising development and integrated marketing communications, shopper marketing, international and multicultural marketing, sports marketing sponsorships and partnerships management, talent development and cross-functional team leadership. Vast experience and strong track record of delivering results in established as well as new businesses, orchestrating turnarounds and maintaining success situations.
Marketing Director - Innovation @ From August 2014 to Present (1 year 1 month) los angelesMarketing Director - Quaker Foods and Snacks @ - Lead Consumer Activation (Trial and Promotions) and Packaging Graphics for all Quaker businesses - Lead Sports Marketing Strategy and key partnerships (NFL and MLS/Chicago Fire) Total Quaker - Led Media and communications planning total Quaker - Lead Quaker Multicultural (Hispanic) Marketing strategy, go-to-market, and communications From January 2012 to July 2014 (2 years 7 months) greater chicago areaMarketing Category Lead - Hillshire Farm Rope Smoked Sausage @ • Led the P&L and multi-functional team of Hillshire Farm Rope Smoked Sausage Business (>$350MM annual revenue) for the total US market during the transition into a totally new company, team, and working processes/systems. •Led brand go-to-market strategy development, redesign of sales fundamentals strategy, creating of innovation pipeline and execution of holistic consumer activation plan From March 2011 to December 2011 (10 months) Greater Chicago AreaMarketing Director - Shopper Marketing and Multicultural @ • Led a complete turnaround/redesign of the Shopper Marketing function for the total US Market • Led the Jimmy Dean, Hillshire Farm and Ball Park multifunctional brand teams to launch the first integrated marketing Hispanic activation plans • Developed a 5 year Shopper Marketing and Multicultural vision. From March 2010 to March 2011 (1 year 1 month) Senior Brand Manager - Gillette Male Grooming US @ • Led the P&L and multi-functional team during the first year in which Gillette advertised and supported Hispanic markets • Exceeded front half objectives by delivering +20% sales growth vs. YA (vs. +13% objective). From October 2009 to March 2010 (6 months) Senior Brand Manager - Fabric Care US @ Senior Brand Manager – Tide detergent and Downy fabric softener, US • Led the P&L and multifunctional team of P&G’s largest brand in the US (Tide) to close the $ and volume share gap among Hispanic consumers. Led the strategy and delivered a $22MM marketing plan, +4.5MM vs. YA. Brand Manager – Gain detergent and Dawn dish washing liquid, US • Led the P&L and business turnaround Dawn dish washing liquid in Hispanic Markets after a 2 years decline. • Led Gain’s holistic consumer communications development process interventions that translated into a Silver award at Adage Hispanic creative awards. From January 2008 to October 2009 (1 year 10 months) Brand Manager - Gillette Grooming and Fabric Care (Puerto Rico) @ • Led the P&L and integration of Gillette Puerto Rico into P&G systems during the 1st year of integrated operations after the acquisition. • Returned Male Blades & Razors, Gillette’s largest business (72% of sales) to growth after declining for 3 years and 7 years respectively. From January 2007 to December 2007 (1 year) Senior Assistant Brand Manager - Tide (USA) @ • Led a multifunctional team to support Tide Simple Pleasures, Tide’s first premium scent line extension, launch in US Hispanic markets. • Led Tide’s business planning, business review and marketing plans, of $11MM marketing budget. From April 2006 to December 2006 (9 months) Senior Assistant Brand Manager - In Store Marketing (Mexico) @ • Led F&HC in-store marketing go-to-market redesign which consisted of establishing long-term ownable in-store assets at key customer, on and out of shelf, which translated into more than 50% savings ($2.5MM/year). • Developed, coached and advanced 4 direct reports, not common for an ABM position in P&G. From August 2004 to March 2006 (1 year 8 months) Assistant Brand Manager - Bold Detergent (Mexico) @ • Launched of a product scent line extension and led Total brand restage as a Tier 3 in the P&G laundry portfolio • Developed the first ready-to-display pallet with in-store communication accepted by Wal*Mart From December 2003 to August 2004 (9 months) Marketing Trainee - Ariel Detergent (Mexico) @ • Led the first key customer customization program for Christmas and Mother’s day events, 40% of yearly sales • Strong sustained performance led to promotion to Assistant Brand manager From March 2003 to December 2003 (10 months) Marketing Research Trainee - Regional Market Research @ • Developed the first-ever consulting model for regional projects in Latin America to support key customers. From December 2001 to March 2003 (1 year 4 months)
MBA, Business @ Xavier University - Williams College of Business From 2008 to 2010 Bachelor in Science, Industrial and Systems Engineering @ Tecnológico de Monterrey From 1999 to 2003 Raul Murguia is skilled in: Shopper Marketing, Market Planning, Strategic Thinking, Market Research, Marketing, Strategic Planning, English, Coaching, Leadership, Media Planning, Multicultural Marketing, Marketing Communications, Advertising Management, P&L Responsibility, Sports Marketing, Promotions, Consumer Products