Image of Rani Yadav

Rani Yadav

Chief Marketing Officer

Chief Marketing Officer at Union Square Hospitality Group

Greater New York City Area

Section title

Rani Yadav's Email Addresses & Phone Numbers

Rani Yadav's Work Experience

Union Square Hospitality Group

Chief Marketing Officer

Independent Consultant

Growth, Marketing & Operations Advisor

Electric

Chief Operating Officer

January 2019 to May 2019

Greater New York City Area

Rani Yadav's Education

The Wharton School

MBA, Entrepreneurship and Marketing Strategy

2008 to 2010

Le Cordon Bleu College of Culinary Arts-Paris

Certificates in Cuisine and Pastry

2007 to 2007

Harvard University

BA, Economics

2000 to 2003

Rani Yadav's Professional Skills Radar Chart

Based on our findings, Rani Yadav is ...

Organized
Practical
Confident

What's on Rani Yadav's mind?

Based on our findings, Rani Yadav is ...

57% Left Brained
43% Right Brained

Rani Yadav's Estimated Salary Range

About Rani Yadav's Current Company

Union Square Hospitality Group

Frequently Asked Questions about Rani Yadav

What company does Rani Yadav work for?

Rani Yadav works for Union Square Hospitality Group


What is Rani Yadav's role at Union Square Hospitality Group?

Rani Yadav is Chief Marketing Officer


What is Rani Yadav's personal email address?

Rani Yadav's personal email address is r****[email protected]


What is Rani Yadav's business email address?

Rani Yadav's business email addresses are not available


What is Rani Yadav's Phone Number?

Rani Yadav's phone (212) ***-*197


What industry does Rani Yadav work in?

Rani Yadav works in the Consumer Goods industry.


Who are Rani Yadav's colleagues?

Rani Yadav's colleagues are Camilla Marcus, Abram Bissell, Tony Carson, Ted Zizlsperger, Richard Coraine, Barbara Madero, Ashley Campbell, and Samantha CPA


About Rani Yadav

📖 Summary

Chief Marketing Officer @ Union Square Hospitality Group Growth, Marketing & Operations Advisor @ Independent Consultant Chief Operating Officer @ Electric From January 2019 to May 2019 (5 months) Greater New York City AreaEIR (Entrepreneur-in-Residence) @ Bessemer Venture Partners From June 2018 to January 2019 (8 months) Intern, Strategy & Business Development @ National Football League (NFL) From June 2003 to July 2003 (2 months) Intern, Jewelry Buying @ Saks Fifth Avenue From June 2002 to July 2002 (2 months) VP of Marketing - Head of Brand and Customer Acquisition @ Blue Apron Joined Blue Apron in 2013 as employee #8, and built the marketing team managing 34 people and entire $100M+ marketing budget as the head of all customer acquisition and brand functions. Served as a key leader in developing the culture and org structure of a rapidly growing company that had ~6000 employees and went public in 2017, just 5 years after it was founded. Go-to marketing partner for product, engineering, culinary, finance, and operations teams. • Acquisition: Developed strategy, creative and execution plans for digital marketing (display, SEM, social, mobile, influencer, content) and offline marketing (TV, radio, podcast, OOH) utilizing both internal teams and agency partners. Hired first data scientist and built first bespoke LTV model. Led development of MMM (Marketing Mix Model) to measure marketing spend efficacy and deliver against payback targets. • Brand: Led brand creative campaigns, selecting agency partners, chartering briefs, and evolving brand strategy as we built a new category. Sold-in a Forbes cover story for Blue Apron, and created an in-house communications team that delivered a share of voice 3X our nearest competitor each quarter. Built a consumer and competitive insights team to serve as a cross-functional partner to the entire organization to deepen consumer learning. Created original content in video, print, and digital platforms including a James Beard nominated podcast. • Loyalty & Engagement: Developed the product marketing function including integrated marketing campaigns for existing customers utilizing email and segmentation tools. Built a behavioral needs-based consumer segmentation to integrate into product and communications strategies. From July 2013 to April 2018 (4 years 10 months) New York, New YorkAssociate Brand Manager @ Unilever Developed innovation and margin improvement projects for Breyers ice cream, and grew topline revenue and market share for Dove soap & body wash. Led cross-functional teams across R&D, supply chain, operation, finance, consumer insights, and creative agency partners. • Dove soap & body wash: As P&L owner of the $700M Dove bar business, delivered 9X faster than growth than prior years by improving assortment at key retailers like Costco and developing high performing marketing/promotion plans. Responsible for the $100M personal wash marketing budget covering all media spend, couponing, and activations. • Breyers ice cream: Responsible for delivering the largest innovation across the entire company in 2010, a range of co-branded ice creams that delivered ~$100M in incremental year 1 revenue. Modeled optimal retailer-level shelf strategy resulting in additional distribution awarded at Walmart. Negotiated deals with the largest cookie and candy manufacturers, including winning a deal with a strategic partner that had been working with the largest competitor for 10+years. From August 2010 to July 2013 (3 years) Manager, Strategy & Business Development @ Warner Music Group Led 4 high profile strategic initiatives with the SVP of Operations and Development to determine WMG’s long term strategy on consumer marketing and CRM, content creation, and artist relations. From January 2008 to June 2008 (6 months) Senior Associate Consultant @ Bain and Company Developed strategic solutions on 12 cases for clients across a variety of industries including industrial manufacturing, entertainment, telecom, financial services, and defense. From September 2003 to August 2006 (3 years)


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In a nutshell

Rani Yadav's Personality Type

Extraversion (E), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 7 month(s)

Rani Yadav's Willingness to Change Jobs

Unlikely

Likely

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