Director of CRM @ From September 2015 to Present (4 months) Founder @ Created first consumer luxury community & resource of its kind in China. Partners with global ecommerce brands like Shopbop and Eastdane. Built & launched iOS & Android App, now on iTunes and 3 Android marketplaces. Recently acquired by WXB. From June 2014 to August 2015 (1 year 3 months) Chengdu, Sichuan, ChinaDirector of CRM @ Led team of 5 in strategy/execution of customer lifecycle from conversion to retention and reconversion across 20 languages & 6 core countries. From March 2013 to January 2014 (11 months) Greater New York City AreaCo-founder @ Discover cool, well-designed pet products from artisan suppliers. Led acquisition marketing; reached over 30K pet owners at $0 marketing cost via strategic partnerships, publisher outreach and social campaigns. Worked with design & development to develop site design, branding, UX. Led user engagement via weekly Email campaigns. From April 2012 to December 2013 (1 year 9 months) Greater New York City AreaDirector of Marketing @ Responsible for strategy, execution, and P&L across all customer marketing. Led Loyalty / CRM, Email Marketing, Merchandising & Brand Management. Drove over 85% of company's revenue, taking it from zero in month one (as employee #5) to 7-digit revenue monthly. From November 2010 to April 2012 (1 year 6 months) E-Commerce Marketing Manager @ Owned Acquisition & Retention. Managed $3-4MM spend/year SEM program, customer & email marketing, retargeting, and extensive A/B & multivariate testing for optimization. Responsible for driving over 80% of B2C revenue. Company shut down due to legal issues. From July 2010 to November 2010 (5 months) Marketing Consultant @ Led acquisition marketing (SEO/SEM, Social, offline Lead Gen, Affiliate) & redesign of university website to improve UX. Facilitated building of partnerships with US universities to launch 3+1 degree. programs From October 2009 to November 2010 (1 year 2 months) Acquisition Marketing Manager @ Managed Acquisition marketing, including email, SEO, lead generation, retargeting/winback, social media, and ongoing analytics & optimization with A/B & MV testing. From July 2007 to October 2009 (2 years 4 months) Summer Marketing Intern @ Assisted with logistics and operations of several e-commerce sub-stores & brands. From June 2006 to August 2006 (3 months)

Master's, Public Policy @ Harvard University From 2006 to 2007 Bachelors, Psychology @ Princeton University From 2002 to 2006 Ran Tao is skilled in: E-commerce, Online Advertising, Digital Marketing, Email Marketing, SEM, Web Analytics, Digital Strategy, Omniture, Display Advertising, Google Analytics, Digital Media, SEO, Start-ups, Analytics, Direct Marketing