I am passionate believer that right data insights can lead to right decisions which in turn can help change peoples’ lives. My career has afforded me depth and breadth of executive leadership in big data analytics spanning various functions across marketing, product, sales, customer experience and engineering. All along this journey my core strength has been facilitative leadership and change management while delivering significant growth across US/international, consumer/SMB, marketing/product or any portfolio. I am equally comfortable in dealing with minute details of data and analytics ecosystem while totally at ease pitching new ideas to C level executives. I manage teams/functions across full spectrum data ecosystem right from big data engineering [Hadoop, ad tech stacks] to business analytics to high impact areas like customer segmentation, media mix, attribution, predictive modeling, machine learning and unstructured data mining. The part I love most though is to build from scratch, grow and nurture geo-dispersed teams and inspire people to deliver the exceptional. I have built teams from practically nothing to 50+ members and continue to do so since there is a sense of challenge and accomplishment that really excites me. In addition, I am fairly active in collaborating with industry thought leaders and am frequently invited to keynote or speak in various settings on topics related to Analytics, Marketing and Product Management. In the past I have spoken at events hosted by Adobe, Google, Ensighten, SiteSpect and several industry conferences like eMetrics, DAA, Big Data Innovation, Predictive Analytics, Business Insights, Marketing Analytics Outside of work, I am an avid follower of Pittsburgh area sports teams and try to use my analytics skills to gain leverage in fantasy football.

Vice President, Marketing Analytics and Enterprise Data Science @ Responsible for driving company wide growth by leading marketing analytics, digital analytics, enterprise data science and data visualization From October 2015 to Present (3 months) Head of Global Marketing Analytics and Optimization @ Expanded scope to cover global expansion analytics to optimize customer acquisition and multi-channel, multi-device experience across customer lifecycle Additional focus on building big data analytics capabilities in new markets for Intuit: UK, Canada, Australia, India, France and Brazil Specifically cover: - All online [PPC, Display, Affiliates, SEO, Social, Mobile] and traditional [TV, Radio, Print] media optimization - Social, mobile and web analytics - Cross-channel optimization, media mix modeling and multi-channel attribution - A/B testing, personalization and behavioral targeting - Big Data infrastructure and tools strategy, roadmap From July 2012 to Present (3 years 6 months)

Rahul Todkar is skilled in: Segmentation, Statistical Modeling, Credit Risk, Pricing, Analytics, Predictive Modeling, Predictive Analytics, Business Analytics, Marketing Analytics, SAS, Product Management, Customer Analysis, Business Strategy, Marketing Strategy, Team Building