Deep experience creating, launching and marketing successful technology products and solutions for some of the most well-known technology brands, including Microsoft, Sony, EMC and now IBM. I love re-writing the rules and coming up with new business models that will uncover significant growth opportunities. Currently, I lead the global customer adoption team for the IBM Marketing Cloud, which includes the professional services, integrations and emerging application teams. At Silverpop, I more than tripled solutions revenues through delivering and marketing innovative and industry-focused services, apps and integrations that drive customer value and retention. IBM acquired Silverpop in May, 2014. Passionate about mentoring and growing strong leaders, I enjoy sharing my start-up lessons learned and mentoring other aspiring entrepreneurs in the areas of customer development, product-market fit and fundraising. I serve as an advisor to TiE Youth Entrepreneurs as well as Points of Light Civic Incubator. Specialties: Customer Success, High-Growth, Enterprise Customers, Digital Marketing, Business Strategy Execution, Product Development & Launch, Entrepreneurship,Customer Development and Acquisition, Product-Market Fit, Product/Service Positioning and Pricing, Fundraising, Team Execution and Performance Management, Services and Solution Delivery, Customer Adoption, Customer Experience

Vice President, Global Services and Customer Adoption @ Responsible for creating, marketing and successfully delivering solutions that enable our customers to be wildly confident using the IBM Marketing Cloud. Responsible for the world-wide solutions delivery teams as well as the go-to-market strategy for marketing cloud services and apps. From April 2011 to Present (4 years 7 months) AtlantaFounder and COO @ CoThrive is a start-up that helps companies make and keep commitments - all within email. Responsible for all facets of the business, including marketing, raising 1.5M in Angel funding and acquiring strategic customers such as Microsoft and Sony. Served as a trusted consulant and advisor to several technology executives on product and service execution strategies. From May 2003 to 2011 (8 years) Greater Atlanta AreaMarketing Director @ Led the packaging and go-to-market strategy for storage solutions (product+service) sold into to the Media & Entertainment and Telecommunications verticals. Efforts resulted in over $300M in solution sales within 2 years of solution deployment. From 2000 to 2003 (3 years) Hopkinton, MADirector, Operations - Digital Media Group @ Managed global operations for the company's Digital Media & Broadband business unit after previously launching a streaming media delivery team within iXL that was incorporated into this unit. This division rose to $50M in revenues within first year, achieving 83% gross margin and 47.5% EBITDA, most profitable of any unit. • Gartner Group & Credit Suisse First Boston commented “best in broadband services sector” • Clients included AT&T, Microsoft, Bloomberg, Financial Times, Cable & Wireless, AOL. From 1997 to 2000 (3 years) AtlantaOnline Programming Coordinator @ From 1996 to 1997 (1 year) Greater Los Angeles AreaOnline Manager, Turner New Media @ From 1995 to 1996 (1 year) Atlanta, GA

BS, Journalism @ Northwestern University From 1991 to 1995 EMS-MOT, Management of Information Technology @ Georgia Institute of Technology From 1999 to 2001 Rachel Orston is skilled in: Project Management, Fundraising, Task Management, Start-ups, Public Speaking, Entrepreneur, Professional Services, Management, Product Management, Business Development, Strategic Planning, New Business Development, Marketing, Social Media, Product Marketing, Program Management, Business Strategy, Marketing Strategy, Product Development, Management Consulting, Strategic Partnerships, Entrepreneurship, Integration, Digital Marketing, Digital Media, Telecommunications, Leadership, CRM, Strategy, Solution Selling, Email Marketing, Marketing Automation, Salesforce.com, SaaS, Enterprise Software, E-commerce, Analytics, Cloud Computing, Lead Generation, Online Marketing, Mobile Devices, Demand Generation, B2B, Executive Management, Sales, Mergers & Acquisitions, Web Analytics, Go-to-market Strategy, Business Intelligence, Cross-functional Team...