Customer Experience Acceleration (CXA) Media Manager, US Pharma at GSK
Raleigh-Durham, North Carolina Area
Freelance & Full-Time/Associate Director, Digital Planning & Activation @ Carat USA Clients: Pfizer (Celebrex, Pristiq, Lipitor, Relpax, Toviaz, Levoxyl, Detrol LA, Protonix, Revatio, RxBrandSavings) From August 2013 to December 2014 (1 year 5 months) New York, NYRestaurant Owner (co-owner of Basilico) @ Basilico www.basilicopomona.com From December 2012 to March 2017 (4 years 4 months) Pomona, NYCustomer Experience...
Freelance & Full-Time/Associate Director, Digital Planning & Activation @ Carat USA Clients: Pfizer (Celebrex, Pristiq, Lipitor, Relpax, Toviaz, Levoxyl, Detrol LA, Protonix, Revatio, RxBrandSavings) From August 2013 to December 2014 (1 year 5 months) New York, NYRestaurant Owner (co-owner of Basilico) @ Basilico www.basilicopomona.com From December 2012 to March 2017 (4 years 4 months) Pomona, NYCustomer Experience Acceleration (CXA) Media Manager, US Pharma @ GSK Raleigh-Durham, North Carolina AreaAssociate, Digital Reconciliation; Associate Director, Digital Planning & Activation @ Carat USA Client: Smucker's Apply media knowledge to finance/billing by continuously identifying and developing areas of process improvement essential to day-to-day operationsManage workflow/communications across digital media, vendor partners, accounts payableand disbursements; processing $35MM+ in invoicesClient: The Home DepotPlanned and executed of hundreds of digital advertising campaigns for major home improvement retailer (building materials, décor, hardware & gardening)Coordinated sponsorship's with HGTV, ESPN and The Weather Channel to elevate presence amongst consumers and professional contractors ; increasing revenue From June 2016 to May 2018 (2 years) Apex, NC & New York, NYMaternity Leave Contract Employee/Marketing Leader - US Media & Partnerships @ MasterCard Assisted with the day-to-day execution of MasterCard's US Media strategy across traditional, digital and event marketing Managed agency and key vendor relationships in the planning of MasterCard’s Affluent NBC Golf, CBS Priceless Tables, Diversity and Digital Wallet initiatives From November 2015 to May 2016 (7 months) Purchase, NYDirector of National Accounts @ Brandperx Corporation Agency/Pharma Sales of Patient Activation Bags for consumers; hand-delivered by Physicians From December 2014 to October 2015 (11 months) Nanuet, NY (Company based in New Albany, OH)Group Supervisor, Multi-Channel Media @ SSCG Media Group Clients: Novo Nordisk (Victoza, Levemir, Tresiba & Institutions Portfolio) From January 2012 to February 2013 (1 year 2 months) New York, NY & Princeton, NJVP, Associate Media Director @ Foote, Cone & Belding Clients: MetLife (B-to-B), Merck (Physician & Consumer: Zetia, Vytorin, Merck Medicus, Merck Source, Merck Services, Propecia, Vioxx, Arcoxia, Singulair, and Emend), Blue Cross Blue Shield (NY & CA) From March 2003 to November 2005 (2 years 9 months) New York, NYMedia Supervisor @ Foote, Cone & Belding Clients: Bristol-Myers Squibb, Alcon (Patanol), Chase Small Business Financial Services, Clairol, IRS From August 1999 to March 2003 (3 years 8 months) New York, NYAssistant Media Planner @ Foote, Cone & Belding Clients: Dun & Bradstreet, United States Postal Service (USPS) From September 1995 to August 1996 (1 year) New York, NYFreelance/Sales Lead Coordinator @ Ad-Juster, Inc. Investigative research, meeting coordination & sales for publishers utilizing Ad-Juster’s 3rd party aggregation tool to increase efficiencies and revenue From March 2013 to January 2014 (11 months) Nanuet, NY (Company based in San Diego, CA)Senior Advertising Sales/Campaign Manager @ e-Healthcare Solutions Clients: Pharmaceutical brands & devices at top online agencies focusing on healthcare From December 2005 to December 2011 (6 years 1 month) Ewing, NJ & Nanuet, NYMedia Planner @ Foote, Cone & Belding Clients: USPS, Gevalia Kaffe, Lucent, AT&T, Knoll (Meridia), Bristol-Myers Squibb (Boost, Glucophage, Pravachol & Plavix) From August 1996 to August 1999 (3 years 1 month) New York, NY
Carat USA
Freelance & Full-Time/Associate Director, Digital Planning & Activation
August 2013 to December 2014
New York, NY
Basilico
Restaurant Owner (co-owner of Basilico)
December 2012 to March 2017
Pomona, NY
GSK
Customer Experience Acceleration (CXA) Media Manager, US Pharma
Raleigh-Durham, North Carolina Area
Carat USA
Associate, Digital Reconciliation; Associate Director, Digital Planning & Activation
June 2016 to May 2018
Apex, NC & New York, NY
MasterCard
Maternity Leave Contract Employee/Marketing Leader - US Media & Partnerships
November 2015 to May 2016
Purchase, NY
Brandperx Corporation
Director of National Accounts
December 2014 to October 2015
Nanuet, NY (Company based in New Albany, OH)
SSCG Media Group
Group Supervisor, Multi-Channel Media
January 2012 to February 2013
New York, NY & Princeton, NJ
Foote, Cone & Belding
VP, Associate Media Director
March 2003 to November 2005
New York, NY
Foote, Cone & Belding
Media Supervisor
August 1999 to March 2003
New York, NY
Foote, Cone & Belding
Assistant Media Planner
September 1995 to August 1996
New York, NY
Ad-Juster, Inc.
Freelance/Sales Lead Coordinator
March 2013 to January 2014
Nanuet, NY (Company based in San Diego, CA)
e-Healthcare Solutions
Senior Advertising Sales/Campaign Manager
December 2005 to December 2011
Ewing, NJ & Nanuet, NY
Foote, Cone & Belding
Media Planner
August 1996 to August 1999
New York, NY
Clients: Pfizer (Celebrex, Pristiq, Lipitor, Relpax, Toviaz, Levoxyl, Detrol LA, Protonix, Revatio, RxBrandSavings) Clients: Pfizer (Celebrex, Pristiq, Lipitor, Relpax, Toviaz, Levoxyl, Detrol LA, Protonix, Revatio, RxBrandSavings)
What company does Rachel Costello work for?
Rachel Costello works for Carat USA
What is Rachel Costello's role at Carat USA?
Rachel Costello is Freelance & Full-Time/Associate Director, Digital Planning & Activation
What industry does Rachel Costello work in?
Rachel Costello works in the Marketing and Advertising industry.
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