I have worked as a brand strategist for nearly two decades, using qualitative and quantitative research tools to develop and re-invigorate brands. I started my career at McCann-Erickson, working mainly on CPG brands such as I Can't Believe it's not Butter! (yes, I met Fabio) and Monistat (I remember those focus groups fondly...) At WestWayne in Tampa, I got my first exposure to retail/restaurant marketing, working with Publix, Disney Development Corp. (Celebration, FL), Boca Raton Resort & Club, and Carabba's Italian Grill. At Arnold, I was fortunate to build further expertise in retail and foodservice branding as I helped to win and manage the Talbots and Ocean Spray brands. I polished my expertise in restaurants while at Q2 Brand Intelligence, a brand consultancy, working with a variety of chains, from White Castle to Hops Restaurant, Bar & Brewery, to Cinnabon and Lavazza. Finally, I brought this passion for creating a dynamic customer experience into my work with WD Partners, a Brand/Ops/Build Company headquartered in Columbus, Ohio. At WD Partners, I led a team of brand strategists and often collaborated with the design professionals to bring the customer experience to life. In projects for clients such as Safeway, Wal-Mart, Bob Evans, and Fazoli's, we underwent transforming various aspects of the design, merchandising, menu, and service (and more!) to elevate the customer experience. Currently, I work for TJX Companies, Inc. where I lead Consumer Insights across domestic brands, T.J.Maxx, Marshalls and HomeGoods. My team also partners with our international brands - Winners, T.K.Maxx and HomeSense. As part of a nimble business like off-price retail, we support stakeholders across the organization, using all of our consumer and competitive intelligence to help teams create effective marketing campaigns and improve the store experience toward driving profitable sales.

AVP, Consumer Insights @ What is TJX Consumer Insights? A curious, passionate and future-oriented team that by discovering and measuring consumer perceptions, attitudes and behaviors shapes actionable business ideas and informs brand strategies through the usage of primary and secondary market research techniques. As the expert source of consumer intelligence, the Consumer Insights team partners with others to achieve the goals of the broader organization domestically and globally. From October 2010 to Present (5 years 3 months) Director, Consumer Insights @ From March 2008 to July 2009 (1 year 5 months) Sr. Brand Planner @ From 2000 to 2002 (2 years) Strategic Planner @ From 1996 to 1998 (2 years) Account Planner @ From 1995 to 1996 (1 year) Assistant Research Account Executive @ From 1993 to 1995 (2 years)

Master of Business Administration (M.B.A.) @ Boston University Questrom School of Business From 2015 to 2017 M.A.T., Education @ Boston University From 1998 to 1999 B.A., American Studies @ Smith College From 1989 to 1993