Rachael Brown's Email Addresses & Phone Numbers

📖 Summary

I am a results driven, commercially focused ecommerce professional with a wealth of experience in managing ecommerce stores across platforms and borders. I am a hands on manager who likes to get to the detail to drive the business forward. I thrive on devising effective digital strategies that maximise reach and ROI. I have team management expertise and a proven pedigree in working with key business stakeholders and external agencies. Before moving client-side I spent 6 years working at two leading marketing communication agencies, I was responsible for multi-channel accounts for a portfolio of blue chip clients. I now work in-house for the Regatta Group where I am responsible for ecommerce sales for Regatta and Dare 2b. Specialist skills: End-to-end project management, ecommerce, eCRM, marketing planning, digital marketing, direct marketing, brand development, marketing communications, consumer behaviour, retail channel marketing, research, sales, strategic planning.Head of Ecommerce Sales @ From February 2014 to Present (1 year 11 months) Ecommerce Sales Manager @ The Regatta Group are the largest supplier of outdoor clothing in the UK with a wide distribution internationally. I am responsible for ecommerce sales for Regatta and Dare 2b. The role broadly encompasses: - Website sales and analysing performance: PPC, SEO, affiliates, affinities, eCRM - Onsite optimisation and merchandising - Marketplace stores: set up, sourcing, sales and profitability - Management of international brochure websites x 11 languages - Line management of 3: an ecommerce executive, a front end developer, and a web administrator Key achievements include: - YoY growth quadrupled turnover from 2010 to 2013 - 15% increase in profit for in-house sites - Improved conversion rates across all channels - Significant database growth - Part of the team responsible for migrating the commerce sites from Websphere to Magento. From August 2010 to January 2014 (3 years 6 months) Senior Account Manager @ Dinosaur are a highly creative agency who specialise in quick turnaround, tactical retail campaigns for a portfolio of blue chip clients. I managed 3 high profile retail product launches with online support. I managed a team of 5 account managers and executives. Key sectors: Sports retail, FMCG, entertainment Accounts: Reebok, adidas, Ryman, The Cooperative Food From October 2009 to August 2010 (11 months) Round the world trip @ I realised a lifelong ambition to travel the world. This included planning routes, managing itineraries and budgeting. Highlights included visiting the Galapagos Islands, seeing the orang-utans in the wild in Borneo, completing the Inca Trail, and taking Spanish lessons in Argentina. From August 2008 to August 2009 (1 year 1 month) Senior Account Manager @ I was responsible for a profitable and high profile set of accounts. My role was hands on encompassing account planning and budget control alongside managing the creative output for each brand. I have managed high profile integrated campaigns, the role had a DM and digital bias. This role gave me a clear understanding of business dynamics and the role marketing plays in supporting sales and stimulating awareness and interest in brands. Key accounts: Bupa, Paddy Power, The Co-operative Group, Grattan, Norton Finance. Audience experience: B2C: 50+, C2D, HNWI. B2B: CEOs, intermediaries, small business owners. Sector experience: retail, not for profit, financial services, IT, home shopping, professional services, gaming. From November 2003 to August 2008 (4 years 10 months) Marketing Assistant (placement) @ Placement - organised independently. From May 2003 to September 2003 (5 months) Market Researcher @ This was a part time role while I completed my Masters in Strategic Marketing. From October 2001 to April 2003 (1 year 7 months) MA (Hons), Strategic Marketing @ Manchester Metropolitan University From 2001 to 2003 BA (Hons), English @ Manchester Metropolitan University From 1998 to 2001 Rachael Brown is skilled in: Digital Marketing, Direct Marketing, E-commerce, Integrated Marketing, Marketing Communications, Strategy, SEO, Strategic Planning, Marketing Strategy, B2B, Marketing, Digital Strategy, Social Media, Lead Generation, CRM