Head of Ecommerce Sales
February 2014 to Present
Ecommerce Sales Manager
August 2010 to January 2014
Dinosaur - marketing communication agency
Senior Account Manager
October 2009 to August 2010
Round the world trip
Round the world trip
August 2008 to August 2009
GyroHSR - marketing communication agency
Senior Account Manager
November 2003 to August 2008
Champion Accountancy Group
Marketing Assistant (placement)
May 2003 to September 2003
Taylor Nelson Sofres
October 2001 to April 2003
I am a results driven, commercially focused ecommerce professional with a wealth of experience in managing ecommerce stores across platforms and borders. I am a hands on manager who likes to get to the detail to drive the business forward. I thrive on devising effective digital strategies that maximise reach and ROI. I have team management expertise and a proven pedigree in working with key business stakeholders and external agencies. Before moving client-side I spent 6 years working at two leading marketing communication agencies, I was responsible for multi-channel accounts for a portfolio of blue chip clients. I now work in-house for the Regatta Group where I am responsible for ecommerce sales for Regatta and Dare 2b. Specialist skills: End-to-end project management, ecommerce, eCRM, marketing planning, digital marketing, direct marketing, brand development, marketing communications, consumer behaviour, retail channel marketing, research, sales, strategic planning.Head of Ecommerce Sales @ From February 2014 to Present (1 year 11 months) Ecommerce Sales Manager @ The Regatta Group are the largest supplier of outdoor clothing in the UK with a wide distribution internationally. I am responsible for ecommerce sales for Regatta and Dare 2b. The role broadly encompasses: - Website sales and analysing performance: PPC, SEO, affiliates, affinities, eCRM - Onsite optimisation and merchandising - Marketplace stores: set up, sourcing, sales and profitability - Management of international brochure websites x 11 languages - Line management of 3: an ecommerce executive, a front end developer, and a web administrator Key achievements include: - YoY growth quadrupled turnover from 2010 to 2013 - 15% increase in profit for in-house sites - Improved conversion rates across all channels - Significant database growth - Part of the team responsible for migrating the commerce sites from Websphere to Magento. From August 2010 to January 2014 (3 years 6 months) Senior Account Manager @ Dinosaur are a highly creative agency who specialise in quick turnaround, tactical retail campaigns for a portfolio of blue chip clients. I managed 3 high profile retail product launches with online support. I managed a team of 5 account managers and executives. Key sectors: Sports retail, FMCG, entertainment Accounts: Reebok, adidas, Ryman, The Cooperative Food From October 2009 to August 2010 (11 months) Round the world trip @ I realised a lifelong ambition to travel the world. This included planning routes, managing itineraries and budgeting. Highlights included visiting the Galapagos Islands, seeing the orang-utans in the wild in Borneo, completing the Inca Trail, and taking Spanish lessons in Argentina. From August 2008 to August 2009 (1 year 1 month) Senior Account Manager @ I was responsible for a profitable and high profile set of accounts. My role was hands on encompassing account planning and budget control alongside managing the creative output for each brand. I have managed high profile integrated campaigns, the role had a DM and digital bias. This role gave me a clear understanding of business dynamics and the role marketing plays in supporting sales and stimulating awareness and interest in brands. Key accounts: Bupa, Paddy Power, The Co-operative Group, Grattan, Norton Finance. Audience experience: B2C: 50+, C2D, HNWI. B2B: CEOs, intermediaries, small business owners. Sector experience: retail, not for profit, financial services, IT, home shopping, professional services, gaming. From November 2003 to August 2008 (4 years 10 months) Marketing Assistant (placement) @ Placement - organised independently. From May 2003 to September 2003 (5 months) Market Researcher @ This was a part time role while I completed my Masters in Strategic Marketing. From October 2001 to April 2003 (1 year 7 months) MA (Hons), Strategic Marketing @ Manchester Metropolitan University From 2001 to 2003 BA (Hons), English @ Manchester Metropolitan University From 1998 to 2001 Rachael Brown is skilled in: Digital Marketing, Direct Marketing, E-commerce, Integrated Marketing, Marketing Communications, Strategy, SEO, Strategic Planning, Marketing Strategy, B2B, Marketing, Digital Strategy, Social Media, Lead Generation, CRM
What company does Rachael Brown work for?
Rachael Brown works for Regatta Group
What is Rachael Brown's role at Regatta Group?
Rachael Brown is Head of Ecommerce Sales
What industry does Rachael Brown work in?
Rachael Brown works in the industry.
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 0 month(s)
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