- Senior level Marketing Management Professional looking to provide genuine value to my employer, partners, and clients.
- 15+ years of U.S. and international marketing experience at some of the world's favorite brands
- Passionate about new marketing and communications channels
Skills:
Traditional and Online/Digital Marketing
PR and Corporate Communications
Direct Marketing and CRM
eCommerce
Pay-Per-Click and Search Engine Optimization
Social Media
Strategic Business Planning
Hands-On Sales, and Sales Management
Business Alliances Negotiation and Development
Training/Motivation
Social Learning
Change Management
Employee Engagement
B2B Marketing
Global Marketing Experience
Marketing Capabilities/Transformation @ Capability building is among the top priorities for many high-performance companies. I am excited to be in a team dedicated to growing Verizon's marketing capabilities! From September 2015 to Present (2 months) Basking Ridge, NJVolunteer - Marketing Committee @ Extremely proud to be part of the marketing committee, focused on social media support to raise awareness, recruit volunteers, and generate donations for the organization. From September 2014 to Present (1 year 2 months) Director of Corporate Communications @ Afilias is the world's second largest top level domain registry. As the Internet is entering a revolutionary phase with hundreds of new top-level domains launched (i.e., web extensions are no longer limited to just “.com” or “.net” but can be “dot anything”), I am building the company’s brand leadership and expanding our market share. Specially, I plan and execute communications strategies including social media engagement, PR, grassroots marketing, thought leadership programs, and content marketing. I look forward to collaborating with you and helping your brand leverage new opportunities in this new Internet age! From September 2014 to August 2015 (1 year) Horsham, PACommunications and Social Learning Lead @ I was one of the founding members of the new Motorola Solutions Learning organization which replaced the legacy Motorola University. We re-established ourselves as a leading learning brand in the technology industry. What I enjoyed most was the responsibility to develop compelling messaging and execute results-driven communications strategies and tactics.
While I was on the company's social media council (external-facing), I was on the launch team of a company-wide social collaboration platform (internal - Jive). I loved taking on something so new and innovative, making an impact on the business case, employee engagement strategies, and learning assets,
On thought leadership, I spoke on social learning at TSIA and Learning Guild events, wrote a white paper on Learning Measurement, blogged for Motorola Solutions Learning. It was an extremely rewarding experience! From July 2010 to September 2014 (4 years 3 months) Chief Marketing Officer @ I developed social media offerings for clients - the hot hot hot topic on any marketer's agenda these days! I also provided strategic guidance to our key accounts while I actively look for new business. From March 2009 to July 2010 (1 year 5 months) Director - Internet Marketing @ Search engine marketing (both pay-per-click and search engine optimization). Social media strategy and execution. Global online marketing strategy and program execution. CRM program design, launch, and ongoing execution. Training for internal staff and customers. Knowledge transfer across offices and countries. From March 2008 to March 2009 (1 year 1 month) Chief Marketing Officer @ GraficaGroup: a leading interactive ad agencyin New Jersey with key clients including Century 21 Real Estate, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt, and many more national, regional, and local clients.
My achievements: developed and drove the company’s marketing and PR plan to acquire strategic accounts in target industries. Led marketing and account servicing teams to grow existing key accounts by providing value-added, strategic, and innovative guidance. From June 2006 to March 2008 (1 year 10 months) Director - Global Channel Development @ The JS Group: a leading sales and marketing consulting/training company in New Jersey, specialized in the technology industry with flagship clients including Intel, Avaya, Catalyst, and many more.
My achievements: Provided consulting service on clients' global channel development strategies. Developed training strategies for clients' global channel partners, created training materials, and conducted training programs (English and Chinese). From May 2003 to January 2006 (2 years 9 months) Head of Marketing - Hong Kong @ Promoted to Head of Marketing from Brand Manager.
Set the company's brand and business targets, developed strategies and marketing programs, and led execution in the Hong Kong market. Managed media relationships and PR programs. Drove consumer research projects. Provided training to different communities on the Yahoo! Brand and usage of Yahoo! products. Led global product launches including Yahoo! Shopping in Hong Kong. From 2000 to 2003 (3 years) Brand & Comm. Manager - Asia @ Promoted to Brand & Communications Manager - S.E. Asia & Hong Kong, from Advertising & Sales Promotion Manager.
Launched the first differentiated fuel for the global Shell network - V-Power.
Formulated the region's brand strategy, managed the advertising budget, provided marketing training and facilitated knowledge transfer among markets, and led the markets' Brand Managers to work with ad agencies to produce advertising campaigns for 5 key Asian markets. Worked with other region heads of Shell to negotiate, develop and launch global promotions. From 1996 to 2000 (4 years) Marketing Manager @ Developed marketing and advertising strategies for the Hong Kong market for all international music products from leading artists. Managed the marketing budget and achieved sales targets. Planned and executed press conferences, mini-concerts, PR events, and retail promotions. From 1995 to 1996 (1 year) Asst. Manager - Card Marketing @ Promoted to Asst. Manager, from Marketing Executive in Card Marketing.
Developed business strategies and implemented direct marketing programs (direct mailing, telemarketing, and event marketing) to acquire new card members and retain high-value customers in the Hong Kong and U.S. markets. From 1992 to 1995 (3 years)
Bachelor's degree, Languages @ Wellesley College Quinnie Wong is skilled in: Online Marketing, Direct Marketing, Social Media Marketing, E-commerce, CRM, Marketing, Integrated Marketing, SEO, B2B Marketing, Strategy, SEM, Marketing Management, Advertising, Brand Management, Social Media, Mobile Devices, New Business Development, Management, Media Relations, Strategic Planning, Business Strategy, PPC, Public Relations, Digital Marketing, Training, Marketing Research, Sales, Budgets, Lead Generation, Product Marketing, Web Analytics, Global Marketing, Brand Development, Channel Partner..., Content Strategy, Social Learning, Marketing Communications, Collaborative Leadership, Strategic Partnerships, Product Launch, Email Marketing, Program Management, Web Marketing, Marketing Strategy
Websites:
http://www.motorola.com/us