Marketing Director at Saint-Gobain Crystals
Greater Boston Area
Summer Associate @ Deloitte Consulting From July 2001 to September 2001 (3 months) Boston, MAProject leader - electronic systems thermal management @ Thales From 1995 to 2000 (5 years) Orsay, FranceMarket Development Manager Abrasive Grains @ Saint-Gobain Ceramics - SGP Market segmentation. Competitive intelligence. New product scale up and launch. From 2010 to 2011 (1 year) Worcester,...
Summer Associate @ Deloitte Consulting From July 2001 to September 2001 (3 months) Boston, MAProject leader - electronic systems thermal management @ Thales From 1995 to 2000 (5 years) Orsay, FranceMarket Development Manager Abrasive Grains @ Saint-Gobain Ceramics - SGP Market segmentation. Competitive intelligence. New product scale up and launch. From 2010 to 2011 (1 year) Worcester, MAMarketing Director @ Saint-Gobain Crystals Massachusetts, United StatesDirector Of Innovation Saint-Gobain Ceramics @ Saint-Gobain Leads the Saint-Gobain Ceramics Growth Fund. The fund looks to accelerate growth through innovation across the organization by building a community of entrapreneurs, funding promising ideas, and coaching teams in the “lean start up way”. Designs and implements creative engagement and training sessions to develop a market driven innovation mindset throughout the organization. Coaches teams in the use of innovation tools (Lean Startup, Business Model Canvas...) and customer listening strategies (job to be done, new product blueprinting...) From October 2018 to July 2020 (1 year 10 months) Worcester, MassachusettsDirector of Marketing (Abrasive Grains, Coatings, Surface Conditioning, Boron Nitride) @ Saint-Gobain Ceramics - SGP Started business development team / Developed SGP digital communication strategy to raise awareness in new markets and grow leads/ Launched CRM Salesforce across 4 businesses. Accelerated CRM adoption with continuous coaching, tool tailoring to business needs & business process transformation.=> Launched new business development team providing fast new opportunity assessment using primary and secondary market research to accelerate department growth.=> Built department marketing communication strategy starting with a cross businesses, cross function identity and core competencies workshop to align external communication with internal capabilities. Structured implementation team with an internal marketing specialist and external design agencies. Lead department marketing communication efforts to raise awareness in new markets and grow lead generation.=> Lead development and successful implementation of new CRM (Salesforce) across 4 businesses. Organized a Sales CRM journey workshop to identify adoption challenges and implement customized pages with critical customer information to maximize Sales performance. From 2016 to July 2020 (4 years) Worcester, MassachusettsMarket Development Manager SGP (Abrasive Grains, Coatings, Surface Conditioning, Boron Nitride) @ Saint-Gobain Ceramics - SGP Supported business growth in applications related to semiconductor manufacturing, electronics thermal management, conductive inks and pharmaceuticals. Lead business transformation from product driven to market driven growth working with research and business teams and implementing Value Proposition, New product blueprinting and Customer Journey tools to identify market critical pain points. From 2012 to 2015 (3 years) Worcester, MATechno Marketing project leader @ Saint-Gobain High-Performance Materials Technology roadmaps, market segmentation, value chain analysis, opportunity assessment, positioning to capture value and strategy recommendation to grow business. Using both primary and secondary research tools with extensive in the field interviews (trade shows, industry experts, cold calling...) Working as internal consulting group delivering strategic business intelligence to Senior Management teams in Saint-Gobain. Recommendations covered broad range of markets like LED, OLED, Functional Fabrics, Nanomaterials, Automotive Under The Hood materials, Prefab, Thermoelectrics ... From 2003 to 2010 (7 years) Northborough, MA
Deloitte Consulting
Summer Associate
July 2001 to September 2001
Boston, MA
Thales
Project leader - electronic systems thermal management
1995 to 2000
Orsay, France
Saint-Gobain Ceramics - SGP
Market Development Manager Abrasive Grains
2010 to 2011
Worcester, MA
Saint-Gobain Crystals
Marketing Director
Massachusetts, United States
Saint-Gobain
Director Of Innovation Saint-Gobain Ceramics
October 2018 to July 2020
Worcester, Massachusetts
Saint-Gobain Ceramics - SGP
Director of Marketing (Abrasive Grains, Coatings, Surface Conditioning, Boron Nitride)
2016 to July 2020
Worcester, Massachusetts
Saint-Gobain Ceramics - SGP
Market Development Manager SGP (Abrasive Grains, Coatings, Surface Conditioning, Boron Nitride)
2012 to 2015
Worcester, MA
Saint-Gobain High-Performance Materials
Techno Marketing project leader
2003 to 2010
Northborough, MA
What company does Petia Koutev work for?
Petia Koutev works for Deloitte Consulting
What is Petia Koutev's role at Deloitte Consulting?
Petia Koutev is Summer Associate
What industry does Petia Koutev work in?
Petia Koutev works in the Glass, Ceramics & Concrete industry.
Who are Petia Koutev's colleagues?
Petia Koutev's colleagues are Felipe Ribeiro, Enialdo Germano, Paulo Cerqueira, Nilton Villas Boas Villas Boas, Jesper Faurholdt, Peter Greisen, Franck Guerin, Lone Boysen, Niclas Persson, and Jørgen Liberg
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