Pete Deutschman is Chief Buddy and Founder of the digital engagement authority, The Buddy Group. Since the agency’s launch in 2006, Pete and his team have helped brands reach the right audiences through the innovative use of technologies, combining powerful storytelling and great marketing to launch over 200 products across mobile, web and connected television. Under Pete’s
Pete Deutschman is Chief Buddy and Founder of the digital engagement authority, The Buddy Group. Since the agency’s launch in 2006, Pete and his team have helped brands reach the right audiences through the innovative use of technologies, combining powerful storytelling and great marketing to launch over 200 products across mobile, web and connected television. Under Pete’s vision, The Buddy Group is home to one of the first in-agency, state-of-the-art sound stages for creating engagement for clients such as Dell, will.i.am, Lynx Grills, Experian, THQ, Mattel, American Express, Warner Bros., Wells Fargo, SunBrite TV, King's Hawaiian Bread, Motorola, Microsoft, Monster Energy, Western Digital, Google, YouTube, Wamu, Epson and McDonald’s. In the years before launching The Buddy Group, Pete held executive positions VPI, Iconixx and in the original audience engagement platform: Broadway theater. He has developed the online presence for celebrities (Ashton Kutcher and Melanie Griffith), Wicked the Musical, McDonald's HappyMeal.com, fashion icons (Kenneth Cole, St. John), business giants (Rupert Murdoch’s News Corp and AOL), entertainment wizards (literally: Harry Potter I and II) and the first ever online film festival (Hypnotic by Universal).
In addition to his role as Chief Buddy of The Buddy Group, he is a boardmember and advisor to technology start-ups Reevuit, Hang W/, NoteStream and owns Friendshop.com, Fourletterword.club, MyBROADWAY.com and recently sold Hollywoodpresstv.com to Reelz Channel TV.
Pete sits on the board of Project Hope Alliance, The Center’s Pacific Chorale and Friends of Lakeview Learning Center.
Follow him on twitter at http://twitter.com/mybuddypeted or www.petedeutschman.com
Chief Buddy Officer @ From July 2005 to Present (10 years 5 months) Member Board of Directors @ Help to fulfill on the mission of "equipping homeless children with the tools, abilities and opportunities to learn their way to a better tomorrow".
visit http://projecthopealliance.org for more information and to learn how you can help us end the cycle of homelessness one child at a time. From August 2014 to Present (1 year 4 months) Orange County, California AreaAdvisor @ Working with President, Founder and Senior Leadership to increase the level of retail awareness and channel sales for the company, while at the same time enhancing and amplifying the consumer positioning and image of the brand. Starting with Tea of a Kind, Gizmo Beverages has empowered The Buddy Group to focus on creating unique customer experiences that ensure satisfaction and contribute to positive relationships between the consumer and Gizmo Beverages portfolio of beverage products. From August 2012 to Present (3 years 4 months) co-author @ Founding member and co-author of the first of its kind book series on digital conversation and its effect on business. From 2007 to Present (8 years) Board Member @ From August 2013 to June 2015 (1 year 11 months) Invitee @ From 2011 to 2011 (less than a year) Summit Series at SeaEVP @ From 1999 to 2005 (6 years) Producer, Director Strategy @ From 1999 to 2003 (4 years) Marketing/Producer @ From 1999 to 2000 (1 year)
MFA, Entertainment Management and Producing @ Columbia University - Columbia Business School From 2000 to 2003 BA @ Pepperdine University From 1995 to 1997 Pete Deutschman is skilled in: Mobile, Digital Marketing, Integrated Marketing, Consumer Electronics, Video, Live Events, Social Media, Interactive Advertising, Mobile Marketing, Digital Media, Strategic Planning, Marketing Communications, Product Development, New Business Development, Digital Strategy, Public Speaking, Entertainment, Production, Account Management, Business Strategy, User Experience, Mobile Devices, Strategy, Online Advertising, Advertising, Online Marketing, Strategic Partnerships, SEM, Marketing Strategy, Email Marketing, SEO, E-commerce, Video Production, Interactive Marketing, Start-ups, Content Strategy, Marketing, Television, Social Media Marketing, Leadership, Brand Development, Management, Product Marketing, Creative Direction
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