Head of Content Department @ Responsible for CanalPlay SVOD Content Department activities. Management of 18 people (5 teams within the Content Dept.) : - Acquisitions : management of CanalPlay's annual budget for contents acquisitions. Definition of the editorial content strategy and negotiation. - Editorial and programming : editorial animation of CanalPlay's platforms (weekly and monthly contents refresh, collections, etc) - Publication of the programs on every platform CanalPlay is displayed on - Data analytics : analysis of the contents viewing to enhance content selection and negotiation - Contract administration : implementation of the buying conditions in the service back offices Technical workflow supervision : involved in defining and implementing new options, functions, services and user tools whithin CanalPlay's exploitation back-offices infrastructures. Since June 2015 : global supervision of CanalPlay's new Digital Series prebuy and coproduction activities. From September 2014 to Present (1 year 4 months) Head of SVOD/VOD acquisitions @ Responsible for CanalPlay SVOD and VOD acquisitions service activities. Management of a three people team: two senior collaborators and an intern. SVOD / Definition and application of the content acquisition strategy of the major French SVOD service: - Management and investment of the annual Content budget - Development of KPI management dashboards for the acquisitions service - Define acquisition strategy : content type and volume, refreshment rates, identification of new high potential programs and licenses, balance between editorial and commercial value of each program - Editorial programs selections, in collboration with the Editorial manager. - Negotiation and renegotiation of licensing deals with Major companies - Brief and coordination of joint negotiations of Canal + Group’s buyers - Negotiation and approval of business partnerships with right grantors - Legal follow-up and contract negotiations TVOD/ - Optimization of CanalPlay VOD’s licensing conditions (TVI and OTT) - Negotiation of new licensing deals to widen and enlarge the licensed program volume, nourish the editorial and thematic promotional offers, and increase the CA - Negotiation of media and business partnerships around new releases on the service From May 2013 to August 2014 (1 year 4 months) Local acquisitions video product manager @ Analyzed market and defined strategies for local release of acquired projects (either both theatrical and video rights or video rights only) Cooperative work with the local acquisitions theatrical releases project manager. Releases of : The Town, Des Hommes et des Dieux, the Gardians of Ga'hoole, The American, The Artist, Black Gold... Involved in the acquisition process : work with financial teams to determinate sell-out potentials and MGs. Legal follow-up. Talents and Production teams relations managing - Marketing strategy : mix product definition, media/RP budget management, financial reports, panels use. - Full mix development : pakagings, 360 campaings (TV ads, display, print, outdoor, radio...), POS - Packaging coposants outsourcing - Editorial managing and content definition (EC development and approval) - Managed external agencies for design, PR, and media - In charge of social media and online marketing campaigns - Responsible for seeking out and securing media and third party partnerships - Budgeting, forecasting and reporting From October 2010 to April 2013 (2 years 7 months) New releases Product Manager @ Managed releases : Pour Elle, Kingdom of War, Largo Winch, Et Après, Dead Snow, Tyson, Le Petit Nicolas, Halloween II, Thirst... Marketing strategy : mix product definition, media/RP budget management, financial reports, panels use. Full mix development : pakagings, 360 campaings (TV ads, display, print, outdoor, radio...), POS non media partnerships, brand partnerships management Comps post mortems Budgeting, forecasting and reporting From January 2009 to October 2010 (1 year 10 months) Product Manager Assistant @ From April 2008 to December 2008 (9 months)

Master spécialisé en Marketing et Communication, Marketing @ ESCP Europe From 2007 to 2008 Diplôme d'ingénieur, Agronomie et phytotechnie @ ENSAIA - Ecole Nationale Supérieure d'Agronomie et des Industries Alimentaires From 2004 to 2007 Lycée Saint Louis (BCPST) Perrine Bichet is skilled in: Marketing Strategy, Video, Social Media, Entertainment, International Marketing, Management, Marketing, Public Relations, Licensing Negotiations, Business Strategy, Contract Negotiation, Digital Distribution, International Negotiations, Product Development, New Media