C A R E E R P R O F I L E
I am a seventeen year marketing professional with a background that includes food, foodservice, CPG, consumer, durable goods and B2B. Key skills include:
• Brand management experience
• Direct reports
Leading cross-functional alignment
• Leading annual brand plans
• Managing multiple brands
• Managing brand strategy
• Managing private label brands
• Strategic planning
• Brand P&L management
• Product innovation
• Pricing/trade
• Brand packaging
• Demand forecasting
• Segment and customer management experience
• Leading key account presentations
• Managing key account customer marketing
• Managing lodging and commercial customer marketing
• National accounts
• QSR’s
• Chain accounts
• Big 3
• K-12
• Customer P&L management
• Leading customer and segment plans planning
• Contract review
• Brand and customer activation experience
• A/P budgets
• TV/Radio
• Print
• Direct mail
• e-Marketing
• Promotions
• Culinary resources
• Additional experience
• Cross-functional teams
• Managing direct reports
• IRI/Nielsen/NPD/Technomic
• FMCG
• New business
• Regional marketing
• Automotive
• B-2-B
• Media sales
• Key food categories
• Center-of-plate
• Warm breakfast
• Appetizers
• Accompaniments
• Desserts
Senior Channel Marketing Manager @ Lead, develop and execute segment strategies and initiatives for K-12 schools. Oversee strategies and initiatives for On-the-Go. From May 2015 to Present (8 months) Senior Customer Marketing Manager @ Lead, develop and execute segment strategies and initiatives for K-12 schools. From January 2014 to Present (2 years) Business Unit (Brand) Manager, Eggo, Morningstar Farms and Keebler Bulk Crackers @ Includes Morningstar Farms, Gardenburger, Eggo, Keebler and Carr's From September 2008 to January 2014 (5 years 5 months) Customer Marketing Manager, Commercial and Lodging @ Customer Marketing Manager Foodservice Commercial (Restaurant) and Lodging National Accounts From March 2005 to September 2008 (3 years 7 months) Account Supervisor; Senior Account Executive; Account Executive @ Author strategy and day-to-day customer develoment for leading foodservice brands, including Schwan's, Sara Lee and Kellogg. From February 2000 to March 2005 (5 years 2 months) Account Executive; Assistant Account Executive @ Manage day-to-day account responsibilities, including financial reconcilation of dealer marketing group advertising funds. From January 1998 to February 2000 (2 years 2 months) Account Executive @ Media Sales From January 1996 to January 1998 (2 years 1 month)
Bachelor or Arts, English, Specializing in Media and Mass Communication @ University of Illinois at Urbana-Champaign From 1991 to 1995 Paul Stippich is skilled in: Customer Insight, Shopper Marketing, Brand Management, Consumer Products, Marketing Strategy, Integrated Marketing, Grocery, Food Service, FMCG, Customer Marketing, Food, IRI, Strategic Planning, Product Development, Competitive Analysis