Head of Revenue @ Apptentive, Emotion Powered CX for Global B2C Brands.
Seattle, Washington
Head of Marketing, Non-Profit @ Cleveland Leadership Center Initiated all marketing/advertising campaigns. Coordinated major networking events with corporate sponsors and student members. Acquired new corporate program sponsors at various donation levels through networking. Journalist and Editor of (i)nk, electronic newsletter and blog. From 2005 to 2007 (2 years) Cleveland/Akron, Ohio AreaVP Sales & Marketing @ Apptentive Head...
Head of Marketing, Non-Profit @ Cleveland Leadership Center Initiated all marketing/advertising campaigns. Coordinated major networking events with corporate sponsors and student members. Acquired new corporate program sponsors at various donation levels through networking. Journalist and Editor of (i)nk, electronic newsletter and blog. From 2005 to 2007 (2 years) Cleveland/Akron, Ohio AreaVP Sales & Marketing @ Apptentive Head of revenue growth owning Enterprise GTM sales & marketing processes for all revenue activity from 25+ people. Ownership of lead generation, new deal creation, retention, cross-sell & upsell, packaging and pricing. Full lifecycle ABM. As our "Chief Customer Officer" and CRO, I lead our charge to deliver category-defining CX Enriched With Emotion SaaS platform & managed services to our clients. I function as tip of the spear for our new analytics platform, given my deep subject matter expertise and enterprise sales experience. 7-straight quarters with 39%+ GAAP growth. I own the Enterprise GTM for all revenue activity, from product marketing, demand gen, marketing, and sales. I lead as our subject matter expert on sales calls, delivering CX insight. Core execution duties include attribution, forecasting, channel partnerships, compensation, & quota attainment, while I tightly partner with Product to ensure strategic commercialization. Greater Seattle AreaDirector, Commercial Business @ Marchex Head of P&L for SMB, commercial and major account business for Marchex as a customer advocate to our "Power Users". Focus on new revenue growth through direct sales, agency, and channel partners. Drove 170% YoY MRR growth from channel & direct team sales managing team of 9 (AE + remote team). Owned & implemented key systems in business & marketing tech stack, including Marketo. SME consultant to clients on SEM, attribution, speech analytics, BI, full-stack marketing & sales performance metrics. Launched predictable revenue model with SDR channel. Stabilized churn by directly coaching over 4000 partner sales reps for #1 revenue strategic account, DexYP. Hosted over 100 national sales-training workshops. Earned Marriott Lifetime Platinum status, United 1k, and Alaska MVP Gold 75k. From February 2013 to June 2018 (5 years 5 months) Greater Seattle AreaDirector, Channel & International Sales @ Legacy Imaging, Inc. Investor-back manufacturer, distributor & white-labelled partner of recycled / remanufactured office products. Daily border crossing for 2-weeks every month in Nogales, Mexico. Setup 3 VAR channels and drove partner marketing enablement with AAFES, Staples, and InkStop. Observed & analyzed NAFTA maquiladora regulations on biz ops, finance and tax strategies. Launched disruptive new B2C brand. Worked with vendor on setup of ERP & SFDC CRM. From February 2012 to February 2013 (1 year 1 month) Nogales, Sonora MexicoSenior Product Manager, Search Marketing @ Cerberus Capital Management Owned P&L, strategy & UX for $25MM revenue B2B2C SEM advertising product with 26,000 customers across 4 vendors: Web.com, Yodle, internal development, and offshore in Puerto Rico & India. Drove 46% growth and 23% reduction of product churn. Core team responsible for new digital products with comprehensive product strategy. Balance needs of the street, holding company, CMR, & end-consumer SMB's. From 2011 to February 2012 (1 year) Greater Denver AreaRegional Manager, Northeast Digital Sales @ Vivial Championed Berry’s Northeast region to 108% of $50mm sales objective with 153% increase in digital product penetration while leading 5 supervisors & 50 reps. Managed assets at RochesterLocalLeads.com. Upheld the only Company-level Google Adwords Certification across 5,000 person company. From 2009 to 2011 (2 years) Rochester, New York AreaExecutive Member @ Revenue Collective Seattle, Washington, United StatesNational Account Manager & SEM Lead @ The Adcom Group Brought in on sales calls as the SME/closer/thought-leader for numerous diverse and integrated marketing projects across SEM, Social, Display, Retargeting, Media Buying, Email, User Experience (UX), & Brand Strategy. AM fast-tracked for management under guidance of the CEO and Chief Strategist. From July 2007 to June 2009 (2 years) Cleveland/Akron, Ohio AreaAlliances & Partnerships, Non-Profit @ Ingenuity Cleveland Assisted in the business development and procurement of sponsorship of event, coordinated co-op advertising placement for philanthropy capital & participated in contract development and negotiation. From 2006 to 2006 (less than a year) Cleveland/Akron, Ohio Area
Cleveland Leadership Center
Head of Marketing, Non-Profit
2005 to 2007
Cleveland/Akron, Ohio Area
Apptentive
VP Sales & Marketing
Greater Seattle Area
Marchex
Director, Commercial Business
February 2013 to June 2018
Greater Seattle Area
Legacy Imaging, Inc.
Director, Channel & International Sales
February 2012 to February 2013
Nogales, Sonora Mexico
Cerberus Capital Management
Senior Product Manager, Search Marketing
2011 to February 2012
Greater Denver Area
Vivial
Regional Manager, Northeast Digital Sales
2009 to 2011
Rochester, New York Area
Revenue Collective
Executive Member
Seattle, Washington, United States
The Adcom Group
National Account Manager & SEM Lead
July 2007 to June 2009
Cleveland/Akron, Ohio Area
Ingenuity Cleveland
Alliances & Partnerships, Non-Profit
2006 to 2006
Cleveland/Akron, Ohio Area
Rochester Institute of Technology - Saunders College of Business
EMBA, Corporate Strategy, Executive Leadership, International Finance
2010 to 2011
Bond University
Global Top 20 University, International Business
2005 to 2005
John Carroll University
Business Degree from Jesuit Liberal Arts University, Marketing, Psychology
2003 to 2007
Initiated all marketing/advertising campaigns. Coordinated major networking events with corporate sponsors and student members. Acquired new corporate program sponsors at various donation levels through networking. Journalist and Editor of (i)nk, electronic newsletter and blog. Initiated all marketing/advertising campaigns. Coordinated major networking events with corporate sponsors and student members. Acquired new corporate program sponsors at various donation levels through networking. Journalist and Editor of (i)nk, electronic newsletter and blog.
What company does Patrick McNulty work for?
Patrick McNulty works for Cleveland Leadership Center
What is Patrick McNulty's role at Cleveland Leadership Center?
Patrick McNulty is Head of Marketing, Non-Profit
What industry does Patrick McNulty work in?
Patrick McNulty works in the Marketing and Advertising industry.
Who are Patrick McNulty's colleagues?
Patrick McNulty's colleagues are Jinglu Liu, Stanislav Palval, Rebecca Mark, Usha Vydyanathan, Erinn Hogan, Don Shanks, Justin Arbaugh, John Subaykan, Ray Finch, and Junmei Ph.D.
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