Welcome to my profile! My name is Oskar Karlsson and I'm from Stockholm, Sweden. At the moment I work as a Strategy Consultant for Strategy& (formerly Booz & Company). I hold a Masters degree in Business & Economics from Stockholm School of Economics. I have a great interest in Business Development and Marketing Strategy and my goal for the near future is to further develop these skills by taking on interesting and challenging high pace assignments across the globe. Specialties: Brand Management, Business Strategy, Business Development, Marketing Communication & Management Consulting

Strategy Consultant @ • Management Consultant within Strategy From September 2014 to Present (1 year 4 months) Stockholm, SwedenManagement Consultant @ • Management Consultant within Accenture Strategy • Specialization in Customer Relationship Management & Business Analytics • Functional experience within Marketing, Sales, Customer Service, Analytics and Business Strategy • Industry experience within communication & high-tech, retail, consumer goods and resources • Selected experiences: 1. Customer Service Transformation - Project Manager for a project with the purpose of implementing operational excellence into the clients Customer Service department (950 FTE) by coaching key managers and implement operational improvements 2. Consolidation of internal divisions - Evaluated similarities, differences and potential synergies between the divisions and designed a new joint set-up. Business case evaluation based on cross sell potential, customer satisfaction impact and potential reduction in operating costs 3. Incentive Model Design - By analyzing quantitative and qualitative data we designed a new incentive model for the company sales force (650 FTE) From August 2011 to August 2014 (3 years 1 month) SwedenInternship - PR Consultant @ • Short term internship for the global PR consultancy firm Weber Shandwick • Evaluated PR strategies for Japanese firms entering the Northern European market. From December 2010 to December 2010 (1 month) Tokyo, JapanInternship - Sales Planning @ • Served as a project manager to customize and implement an International Customer Relationship Program for the Swedish Market. • Created a sales-force planning model to enforce the efficiency of personnel From June 2010 to August 2010 (3 months) SwedenSales Personnel @ • Part-time job during University studies • Assisted in managing the sales-force personnel to ensure the successful day-to-day operations in the store • Evaluated customer fashion and sales trends to assist in ordering appropriate inventory for future seasons From May 2007 to August 2009 (2 years 4 months) SwedenInternship - Business Development @ • Managed the logistics of product shipment to wholesale retail customers in Greece, Italy and Spain • Researched and analyzed data from the Brazilian and European Chambers of Commerce to develop strategies in obtaining new clients • Created a strategic plan in conjunction with Bacchus PR (a London-based firm) for CIA’s entry into the European market From January 2008 to June 2008 (6 months) Blumenau Area, BrazilInternship - Real Estate @ • Designed and composed property descriptions and marketing materials including newspaper ads and billboards • Assisted in managing house-sales, closing deals and interfacing with Banks to get appropriate financing for clients From June 2006 to August 2006 (3 months) Apprenticeship - Insurance industry @ • Received professional training From April 2004 to December 2004 (9 months) San Francisco Bay AreaE-specialist SIB @ • Led a team of 10 soldiers during tanker operations in armed battle training • Placed 2nd in the overall Armed Forces Battalion Examination From June 2002 to April 2003 (11 months) Stockholm, Sweden

Masters of Business & Economics, Business @ Handelshögskolan i Stockholm From 2009 to 2011 MBA - Exchange (Tokyo, Japan), Business @ Keio University From 2010 to 2010 Bachelor - Exchange (Brazil), Business @ FURB University From 2008 to 2008 Bachelor, Business @ Högskolan i Halmstad From 2005 to 2008 Bachelor level classes (San Francisco, USA), Business @ College of Marin From 2004 to 2004 Oskar Karlsson is skilled in: Marketing Strategy, Management Consulting, Marketing Communications, Business Strategy, Global Business Development, Creativity, Customer Relations, Retail, FMCG, Project Management, Entrepreneurship, Management, Service Strategy, Marketing, Strategy