Olufemi-Osobajo (Olajiga) Oyinade's Email

Specialties in strategic marketing communication, brand analysis/management, market segmentation,consumer engagement, product development/marketing, consumer conversation management, human behaviour analysis, media content strategy, communication channel strategy, brand equity management, brand innovation and digital media.

Innovation Manager - Spirits @ Build the innovation portfolio of Spirits in the pivotal stages of development, ensure a sustainable, profitable high growth business and activate all the strategic drivers that unlock innovation brand growth for Spirits. From November 2015 to Present (2 months) Brand Manager - Johnnie Walker @ Lead brand planning, creative and commercial teams to deliver plans across the Johnnie Walker trademark with clear focus on branding, communication and content marketing to deliver long-term brand strategy and short-term performance. From March 2015 to October 2015 (8 months) Brand Manager - Baileys @ Establish and maintain brand as category leader with management of strong strength scores/volume share, brilliantly execute trade plans, manage advertising budgets for brand success and focus on brand growth potential to meet annual brand operating plans. From October 2013 to February 2015 (1 year 5 months) Brand Manager - Digital Marketing @ Marketing strategy, planning and deployment of Diageo activities across digital channels (development, management, content planning and execution). This includes digital media engagement and visibility for other Diageo brands (paid, owned and earned media). From July 2012 to September 2013 (1 year 3 months) Brand Manager, Strategy & Business @ Responsible for devising and implementing brand marketing strategies using different channels. Team lead for digital marketing planning and execution. Also responsible for identifying new business opportunities for the agency and proposing peculiar creative business solutions to clients. From September 2009 to June 2012 (2 years 10 months) Digital Strategy @ Digital marketing strategy immersion and expert in integrated brand marketing/planning including digital channels. From June 2011 to June 2011 (1 month) Senior Brand Executive, Strategy & Business @ Managed two major consumer brands of the MTN Nigeria effectively (advertising, promotions, product launches, digital marketing and sponsorships) with emphasis on strategic route-to-market plan for every marketing initiative within the agency. From June 2008 to August 2009 (1 year 3 months) Account Executive @ Effectively act as a liaison & brand custodian for Guinness Nigeria brand team by constantly interfacing with the Guinness brand team & strategy managers to ensure a global manifestation of Diageo marketing initiative in Nigeria. From November 2006 to May 2008 (1 year 7 months)

M.Sc, Media & Communication, Marketing Communications. @ Pan-Atlantic University, School of Media and Communication. From 2010 to 2012 Certificate Course, Digital Media/Internet Marketing @ Blue Magnet Web Intellect, Johannesburg, South Africa. From 2010 to 2010 B.Sc, Microbiology. @ Lagos State University From 2000 to 2005 Olufemi-Osobajo (Olajiga) Oyinade is skilled in: Project Planning and Execution Excellence., Consumer Insights and Analysis., Market Opportunity Analysis, Market Trends and Research, Emerging Marketing Techniques., Digital Marketing Planning, Marketing, Research, Marketing Management, Trends, Customer Insight, Customer Engagement, Project Planning, Segmentation, Digital Marketing