Offering over 25 years of healthcare experience, introducing clinical integration initiatives in collaboration with commercial operations, R&D, Medical Affairs, Patient Engagement, Patient Safety/Risk Management, Bio Informatics, and Health IT stakeholders within life science companies. Experienced with: − Enterprise level introduction of advanced SAS platforms that help customers remove traditional data silos through delivering meaningful patient-centric real-world evidence data insights scaled for multiple stakeholders use across the organization - Helping HEOR and Market Access teams glean and interpret real world evidence data (EMR, Claims, Hospital, Labs, consumer data, etc.) to support payer value alignment and population health management initiatives − Development of value-driven patient journey models to help clients discern and align with the value-based coordination/transition of care needs of key customers (IDN/ACO/Payers) − Work closely with pre-commercial teams to identify and develop go-to-market value proposition − Optimize patient cohort selection processes using patient level real world data (EMR, Claims, Rx, APLD) − Harness patient data insights to identify patient/provider HEOR engagement opportunities − Tracking/benchmarking the geo-demographic influence of IDNs on compliance and adherence using IMS' IDN IMPACT to help discern market influences and improve patient outcomes - Identify promotabel RWE -driven value proposition messages for field engagement settings

Director Global BD Health Economics & Outcomes Research, Real-World Evidence Solutions @ Healthcare decisions can now be better informed based on millions of patient experiences in the real world. Using RWE, patients, providers of care and those who pay for it can better assess the value of treatments and services based on actual health outcomes and the total cost of care. I have the pleasure of working in collaboration with the healthcare industry's largest multi-disciplinary team of RWE and Health Economics & Outcomes Research experts and together we link disparate real-world evidence data sources through intelligent technology platforms and analytical services to offer my customers: - Strategic data sourcing to uncover regional dynamics at the zip code level - Integration of large, anonymized patient-centric data platforms to discern the patient journey - Technology-enabled analytics to help deliver actionable market insights - Platforms for engagement to help improve patient outcomes - Real-world evidence strategies From January 2015 to Present (1 year) Sales Director @ Treato's proprietary big data technology and advanced medical intelligence platform provides real-time patient insights on 11,000 (Rx & OTC) medications, conditions and treatments from over 2 billion health-related discussions posted on thousands of health sites, blog forums, and online patient communities. Treato technology and medical informatics team leverages Natural Language Processing (NLP), diverse medical ontologies and proprietary patient language dictionaries to enable its life science customers to see for the first time, the true "voice of the patient" with unique scale and depth. Treato's customers benefit from Treato's ability to aggregate and interpret massive amounts of unstructured user-generated content (UGC) by patients and caregivers into meaningful brand insights from "real" patient experiences, perceptions, likes/dislikes, reasons for brand switching and other actionable information. Treato's user-friendly data visualization tools such as drillable infographics, charts and time scale graphs, help to deliver actionable insights that are immediately and easily understood. From September 2013 to November 2014 (1 year 3 months) VP, Business Development @ Identified, developed and sold measurable clinical integration programs that helped organized customers (ACOs, IDNs, Health Plans, Academic Institutions) deliver value-based coordinated care to improve patient outcomes, while addressing the critical success factors of pharmaceutical company sponsors. From February 2009 to August 2013 (4 years 7 months) Director, Business Development @ Identified, sold and managed online consumer health education programs sponsored by pharmaceutical, biotech, device companies. From June 2005 to July 2008 (3 years 2 months) Business Development @ Sold customized speaker bureau services with real-time management system, as well as on-line opinion leader peer influence mapping solutions From May 2002 to November 2003 (1 year 7 months) Business Development @ Introduced RxEAL Time Patient-longitudinal data analytics; joint venture between Cardinal Health, Wal-Mart, CVS and a host of leading pharmacy retailers From September 2001 to December 2002 (1 year 4 months) National Sales Manager @ Conceptualized and sold innovative medical education and practice management programs leveraging the company's trusted health information titles From October 1994 to September 2001 (7 years)

Bachelor of Science, suma cum laude, Marketing @ Fairleigh Dickinson University-Florham Campus From 1985 to 1988 Noam Shoshan is skilled in: Marketing Strategy, Online Advertising, Digital Marketing, Marketing, Social Media, Healthcare, Strategic Planning, Business Development, Digital Strategy, Product Development, New Business Development, Sales, Business Strategy, Marketing Communications, Strategic Partnerships, Product Launch, Program Management, Advertising, Account Management