6+ years of sports marketing and events experience living and working in the UAE, Brazil and Turkey. Previously lived and worked for a volunteer organization in Mozambique. Experience in sponsorship consultancy, marketing strategy, event delivery, large scale project management and relationship building, working with global brands at internationally renowned events. Worked for CSM, one of the world’s leading agencies, for 5 years across 4 international offices. Chaired by Lord Sebastian Coe, as a group we assist governments, brands, federations and governing bodies as well as not-for-profit organisations to evolve and engage through the power of sport and entertainment. Please see more at www.csm.com

Regional Director @ Managing all operations for CSM's Istanbul based office including business development in and around Turkey, Central Asia and Western Europe. From October 2014 to Present (1 year) Istanbul, TurkeyPMO Manager @ Management and delivery of the Public Concessions project at all 12 stadiums of the 2014 FIFA World Cup Brasil - Responsible for project planning, timeline and internal communications management - On-going project management with all Head of Departments (HR, Legal, Logistics, Finance, Catering & IT) reporting project milestones directly to me - Conception and delivery of external marketing, online social media campaign and website application for an over 160,000 candidate recruitment programme - Accreditation application and management, direct with FIFA LOC, for over 60,000 employees and suppliers - Regional Venue Manager, travelling and overseeing local team training, set-up and delivery - Onsite Regional Venue Manager specifically for São Paulo stadium including opening match and Semi-Final, responsible for a team of over 1000 employees - Additional venue management and financial operational support at Porto Alegre & Rio de Janeiro stadiums - Portuguese translation and support for non-portuguese speaking colleagues From January 2014 to September 2014 (9 months) Rio de Janeiro Area, BrazilEvent Manager @ Management and delivery of marketing campaigns and world-class events including hospitality programmes, experiential activity and stand alone sports tournaments and matches to activate client sponsorships and marketing objectives Events include: - Coca-Cola World Cup Trophy Tour (Dubai) Gala Dinner 2013 - HSBC VIP hospitality chalet at Emirates Dubai Rugby 7s 2012 & 2013 - Mubadala F1 Hospitality Programme at the Etihad Airways Abu Dhabi Grand Prix 2010-2014 - IWC Shaffhausen charity football match, store opening and VIP dinner with Zinedine Zidane - HSBC Middle East activation around the 2013 British & Irish Lions Tour including events in Qatar, Bahrain and UAE - HSBC VIP suite management at the HSBC Cathay Pacific Hong Kong Rugby 7s 2013 - HSBC hospitality programme at the Abu Dhabi HSBC Golf Championships 2013 - Mubadala VIP hospitality suite at the Mubadala World Tennis Championships 2011 & 2012 - Mubadala Signature Dinner at Yas Viceroy Hotel with international royal and VIP guests including Bernie Eccelstone at Etihad Airways Abu Dhabi Grand Prix - Mubadala Ramadan Football Tournament 2010-2012 - 'TriYas' triathlon at Yas Marina Circuit From April 2012 to January 2014 (1 year 10 months) Abu DhabiEvent Executive @ Delivery of marketing campaigns and world-class events through activation of client sponsorships, hospitality programmes, experiential activity and stand alone sports tournaments and matches Events include: - VIP suite management and experiential campaign at Mubadala World Tennis Championships at Zayed Sports City 2011 - HSBC 'Evening With' VIP event and HSBC 'World of Sport' experiential event at the Emirates Airline Dubai Rugby 7s 2011 - Management of interactive area at ICLDC 'Walk For Life' at Yas Marina Circuit 2011 - Mubadala hospitality and experiential campaign at the Etihad Airways Abu Dhabi Grand Prix 2010-2011 - Mubadala hospitality and experiential campaign around FIFA Club World Cup 2010 - First oversees fixture of the Rugby LV Cup (London Wasps v Harlequins) on purpose built pitch at Emirates Palace 2011 - 'Laureus Football Challenge' celebrity exhibition match at Emirates Palace 2011 From March 2010 to March 2012 (2 years 1 month) Abu DhabiProjects Co-ordinator @ - Running and developing community projects in a rural area of Mozambique. - Managing volunteers, students and staff. - Providing translation between local community and non-speaking Portuguese volunteers. - Developing existing, and creating new projects, including one-off events. - Planning, marketing and running all activities representing the company within the region. From October 2008 to December 2009 (1 year 3 months) Mozambique

BA Hons, Drama, 2:1 @ University of Exeter From 2005 to 2008 Beaconsfield High School From 1998 to 2005 Niki Matthews is skilled in: Sponsorship, Event Planning, Sports, Marketing, Hospitality, Relationship Marketing, Event Management, Management, Sponsorship Activation, Corporate Events, Football, Sports Marketing, Marketing Communications, Sponsorship Sales, Sports Management, Live Events, Social Media Marketing, Marketing Strategy