Results-driven Marketer | Trusted Leader | Passionate Explorer
Kansas City, Missouri Area
Beauty Brands
Director of Marketing
April 2014 to June 2016
Beauty Brands
Marketing Coordinator
August 2008 to June 2011
Sullivan Higdon & Sink
Brand Management
2007 to 2007
Beauty Brands
Senior Director of Marketing
Kansas City, Missouri Area
Beauty Brands
Marketing Manager
July 2011 to March 2014
Kansas City, Missouri Area
Responsibility included building, hiring and developing a new integrated marketing department consisting of seven team members responsible for CRM, Digital, Social and Local Store Marketing. Delivered a new ESP, from RFP to launch, in six months and grew email revenue, open rate and click. Implemented a new earned media program to help drive exposure and sales by... Responsibility included building, hiring and developing a new integrated marketing department consisting of seven team members responsible for CRM, Digital, Social and Local Store Marketing. Delivered a new ESP, from RFP to launch, in six months and grew email revenue, open rate and click. Implemented a new earned media program to help drive exposure and sales by to our ecommerce channel through beauty influencers.
What company does Nicole Lowry work for?
Nicole Lowry works for Beauty Brands
What is Nicole Lowry's role at Beauty Brands?
Nicole Lowry is Director of Marketing
What industry does Nicole Lowry work in?
Nicole Lowry works in the Retail industry.
Who are Nicole Lowry's colleagues?
Nicole Lowry's colleagues are Jenny Miller, Mitch Truster, Katrina Hickam, Tracy Humphreys, Arthur Swanberg, and Chris Bix
đź“– Summary
Director of Marketing @ Beauty Brands Responsibility included building, hiring and developing a new integrated marketing department consisting of seven team members responsible for CRM, Digital, Social and Local Store Marketing. Delivered a new ESP, from RFP to launch, in six months and grew email revenue, open rate and click. Implemented a new earned media program to help drive exposure and sales by to our ecommerce channel through beauty influencers. From April 2014 to June 2016 (2 years 3 months) Marketing Coordinator @ Beauty Brands Authored, edited and compiled content for website blog and product descriptions. Plus, trained and supervised annual summer Marketing Interns. From August 2008 to June 2011 (2 years 11 months) Brand Management @ Sullivan Higdon & Sink Researched client's competitors to develop competitive marketing strategy ideas and assisted in development of client presentations, project input documents and creative briefs. From 2007 to 2007 (less than a year) Senior Director of Marketing @ Beauty Brands Develop processes, procedures, and roadmaps necessary to support the execution of campaigns and achievement of business goals. Help support realignment of expectations and strategies between merchant, marketing, and operations to support digital business strategy to reduce spend and drive growth. Digital marketing programs included– email, social media, influencer marketing, etc. Kansas City, Missouri AreaMarketing Manager @ Beauty Brands Utilized customer research, industry data, ROI analysis, and customer segmentation data to gather insight to develop corporate identity and marketing programs that grew customer acquisition. Also, collaborated closely with website team to develop online marketing initiatives to increase cross-channel customers by and their annual value. From July 2011 to March 2014 (2 years 9 months) Kansas City, Missouri Area
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 2 month(s)
Unlikely
Likely
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