Communications Strategist with 12+ years working across various marketing disciplines including: brand, digital, traditional direct, promotions and shopper marketing. Industry focus includes: Telecommunications, CPG, Pharma, Airline and Technology

VP Director, Marketing Strategy @ Customer acquisition Messaging strategies Brand positioning Cross-channel communications planning New product launch planning Consumer Research From December 2010 to Present (5 years 1 month) Business and Digital Strategist @ Lead strategist for premium global appliance brand: - Developed post purchase strategy to promote advocacy - Optimized digital strategies to drive conversion at each stage of consumer journey - Worked with IA, Content specialists, Analytics and Creative to optimize content and website experience - Evaluated online marketing campaigns & website performance; developed corresponding POV and action plan - Authored various playbooks to guide digital investment - Vendors/Applications used: comScore, iPerceptions, Bazaar Voice, Dynamic Logic, Alterian SM2, Radian6 From January 2010 to December 2010 (1 year) Sr Director, Planning @ Consumer Marketing Strategist -- shopper marketing, marketing plan development, third party results analysis, in-store marketing, emerging channel marketing From July 2006 to December 2008 (2 years 6 months) Senior Consultant, Relationship Marketing @ 360 communication planning, relationship marketing, customer experience strategies, life-cycle marketing, segmentation strategies From May 2004 to February 2006 (1 year 10 months) Manager, Strategy Research and Analytics @ Competitive intelligence, new business development, 'Mature Market' marketing, loyalty programs, interactive strategies, customer segmentation From September 2002 to May 2004 (1 year 9 months) Account Manager @ Interactive project manager -- interactive strategies for member acquisition and increased site traffic, community marketing, data capture strategies From March 2000 to August 2002 (2 years 6 months) Consultant (Process Group) @ ERP implementations (Peoplesoft HR/Finance), requirements drafting, gap analysis, testing plan development From September 1996 to December 1999 (3 years 4 months) Greater Philadelphia Area

B.S. B.A., Business @ Villanova University From 1992 to 1996 Spanish Summer Immersion Program @ Middlebury College From 1994 to 1994 Nicole Gammino is skilled in: Communications Planning, Direct Marketing, CRM, comScore, Nielsen, Segmentation, Market Research