Head of eCommerce (General Manager, Online Retail) @ Changi Airport Group
Assistant Vice President (Advertising, Marketing & Promotions) @ Changi Airport Group (Singapore) Pte Ltd
Changi Airport Group @
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Assistant Vice President, Online Retail / eCommerce @ Heads up the ecommerce team growing the online retail business on Changi Airport's ishopchangi.com portal. From September 2015 to Present (4 months) Assistant Vice President (Advertising & Promotions) @ Heads the Advertising & Promotions Unit for Changi Airport, responsible for advertising revenue generation of the media assets in Changi
Assistant Vice President, Online Retail / eCommerce @ Heads up the ecommerce team growing the online retail business on Changi Airport's ishopchangi.com portal. From September 2015 to Present (4 months) Assistant Vice President (Advertising & Promotions) @ Heads the Advertising & Promotions Unit for Changi Airport, responsible for advertising revenue generation of the media assets in Changi Airport, and the development and implementation of the marketing strategy to build the Changi Retail brand and drive concession sales. Savvy in new media marketing (social/digital) with analytics capabilities to perform ROI analysis on marketing investment, and strong promotion management skills.
Incepted the Be a Changi millionaire promotion, Millionaire Grand Draw (live event), Changi Rewards loyalty program, Christmas Promotion 2010-2015, etc. From July 2010 to September 2015 (5 years 3 months) Senior Manager, Airport Marketing / Quality Service Management @ Heads the new Airport Marketing unit responsible to strengthen airport marketing for Changi Airport and the Quality Service Management unit responsible for the development of various training and incentive programs to improve quality service at Changi. From July 2009 to June 2010 (1 year) Manager / Senior Manager, Airport Management @ Heads the Arrival Operations, Facilities and Events Unit for Terminal 1.
Works with various stakeholders to ensure terminal achieves the various ground efficiency and service standards set out; plans and implement enhancements to the terminal facilities and various airport events under the experience creation thrust.
Led the planning for Christmas airport decorations / events from 2007 to 2009, the $20mil upgrading project for the Budget Terminal from 2008 to 2009, and was one of the operations lead in the operationalisation of Terminal 3. From March 2007 to June 2009 (2 years 4 months) Assistant Manager / Manager, Commercial @ Responsible for a hybrid of commercial roles, from retail planning, leasing, concession operations management, and policy formulation. From June 2004 to February 2007 (2 years 9 months) Marketing Executive @ Supports the Marketing Director in marketing communications, design and implementation of store promotions, branding events for the local business and regional franchises (China, Middle East) etc.
Supports the Managing Director in the franchise efforts for the 'Fuzion Smoothie' brand. From June 2003 to June 2004 (1 year 1 month)
Bachelor of Business Studies, Marketing @ Nanyang Technological University From 1999 to 2002 Cambridge A Levels, Business/Commerce, General @ Temasek Junior College From 1997 to 1998 Nicole Foo is skilled in: Event Management, Marketing Strategy, Project Planning, Retail leasing & operations management, Customer Loyalty Management, Airport Operations Management, Advertising Planning & Management, Event Planning, Integrated Marketing
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