Natalie Berger's Email Addresses & Phone Numbers

Global Strategist, Programmatic & Social Media @ Lenovo From November 2019 to March 2020 (5 months) Associate Director, Programmatic & Social @ Starcom • Lead programmatic and social strategy and oversee execution for clients, provide thought leadership on data strategy and industry trends• Oversee career development of managers and analysts• Conduct large-scale technology evaluations, onboard solutions, build...

Global Strategist, Programmatic & Social Media @ Lenovo From November 2019 to March 2020 (5 months) Associate Director, Programmatic & Social @ Starcom • Lead programmatic and social strategy and oversee execution for clients, provide thought leadership on data strategy and industry trends• Oversee career development of managers and analysts• Conduct large-scale technology evaluations, onboard solutions, build data strategy, and negotiate strategic partnerships that deliver added value and cost savings• Develop tactical and strategy presentations to communicate insights and opportunities to grow client engagement across biddable media channels From May 2018 to October 2019 (1 year 6 months) Chicago, IllinoisManager, Programmatic @ Starcom • Manage analysts and lead new member onboarding and programmatic training, responsible for day-to-day management, goal setting, mid-year and end of year performance reviews for direct reports• Oversee daily workflow of client campaigns, including tactical planning and media activation to ensure performance meets or exceeds KPI• Lead client calls on performance and provide recommendations on driving more online revenue• Conduct complex media analyses for clients to inform portfolio budget decisions that yield cost savings for clients• Participate in knowledge share sessions to present, share and learn new strategies for optimizing and enhancing performance• Develop points of view on new technology and trends in the Programmatic space From July 2016 to May 2018 (1 year 11 months) Chicago, IllinoisSenior Analyst, Programmatic @ Starcom • Guide new analysts, other team members, and clients through Programmatic training• Planning and execution of programmatic media for large CPG portfolio of brands. Responsible for providing data strategy, insights, and optimization recommendations• Participate in regular check-ins with client and agency team leads, leading conversations on campaign performance updates, new programmatic technology, best practice and potential test opportunities• Responsible for DMP implementation across client’s brands for audience de-duplication and cross channel frequency management• Manage comprehensive back-end account maintenance to assure accuracy with reporting, billing, etc. From November 2015 to June 2016 (8 months) Chicago, IllinoisSenior Internet Marketing Consultant, Display & Trading Desk @ Rise Interactive • Assist in the management of the display team including two direct reports and interns • Client lead across a variety of verticals with DR, efficiency, and brand-lift performance goals• Responsible for campaign media planning, execution, and performance of clients programmatic media• Provide recommendations for creative and landing page changes to drive higher return for clients using historical performance, knowledge of best practice, and analytics tools• Vendor vetting and rate negotiation to customize cost-efficient and unique targeting for clients to drive campaign results• Work with DMP and DCO partners to personalize user experience• Oversee implementation of site tagging to track online leads and prove value of programmatic media in the conversion funnel• Support in new business pitches and client up-sell proposals From May 2015 to November 2015 (7 months) Chicago, IllinoisInternet Marketing Consultant, Display & Trading Desk @ Rise Interactive • Create media plans with comprehensive recommendations on channel mix, creative, audience targeting and measurement partners based on client budget and objectives• Campaign set-up (ad trafficking, website tagging, DSP build), activation, and data-driven optimization• Develop in-depth monthly, quarterly, and yearly insights and reporting for clients• Utilize third party ad server to ensure performance is being tracked and attributed properly From July 2014 to May 2015 (11 months) Chicago, IllinoisAccount Management Intern @ Campus Special (acquired by Chegg, Inc.) • Responsible for account management of designing, proofing, and modifying 1000+ new interactive menus• Successfully managed a team overseas in New Delhi, India to help train and improve accuracy of work on a day-to-day basis• Experienced many different sides of account management position, from calling on current clients, helping clients proof their menu, and managing not only new menus coming in, but modification to current menus• Learned, mastered, and helped pass on skills required to work with a proprietary editing software• Worked with clients from local businesses, to Fortune 500 companies like Dominos, Papa John’s, Pita Pit, etc.• Assisted in the development and implementation of Campus Special marketing initiatives such as: email campaigns and paid social media• Shadowed every department of the company. Listened in on conference calls, and outgoing and incoming departments calls, ranging from areas in: Marketing, Sales, Account Management, Customer Service, HR, IT, up to business partnership calls with the National Sales Managers of the company From May 2013 to September 2013 (5 months) Chicago, IllinoisSocial Media Marketing Intern @ Campus Special (acquired by Chegg, Inc.) • Created, managed, and maintained campus-specific profiles for Facebook and Twitter• Created campus specific campaigns to promote The Campus Special• Conducted market research on campus to determine effectiveness of the promotion campaigns• Reported directly and regularly to management team through detailed reports• Maintained active calendar of promotions and activities utilized for the publicity of The Campus Special From January 2013 to September 2013 (9 months) Iowa City, IowaMarketing Manager @ Ark.com • Performed market research on The University of Iowa campus• Developed and implemented a marketing plan for the Iowa Ark team• Planned and hosted events on Campus to educate U Iowa students about Ark• Strategized and executed campaigns ranging from guerilla marketing to social media• Recruited, trained and managed a team of 4 marketing interns to promote Ark on campus From January 2013 to September 2013 (9 months) Iowa City, IowaMarketing Intern @ LTE Media Group • Collaborated with local sales managers to promote businesses via social media and press releases throughout the Iowa City community• Utilized marketing tactics and social media, including Facebook and Twitter, to promote new primetime reality TV show for Spike TV• Developed cutting edge communication resources targeting the college audience• Provided, managed content, and promoted for the launch of College Social Magazine at UI• Helped University of Iowa finish 3rd out of 40 schools in a national marketing competition to generate visibility and enhance brand awareness From September 2011 to January 2013 (1 year 5 months) Iowa City, Iowa