Assistant Manager, Digital Marketing and eCommerce @ From March 2015 to Present (9 months) Greater New York City AreaCorporate Strategic Marketing, eCommerce @ From April 2014 to March 2015 (1 year) greater new york city areaStylist @ From July 2013 to April 2014 (10 months) greater new york city areaFinancial Strategy Intern @ • Supported the Vice President of Financial Strategy by evaluating the company on eCommerce, branding, and digital marketing decisions and offering recommendations for future improvements
• Strategized with Human Resources Director on the company’s 2014 re-branding initiative and
communicated goals across all departments
• Conducted competitive benchmarking and market research to develop a 40 page report on key findings in customer relationship management, pricing strategies, and innovative business processes
• Organized vendor lists and conducted data entry for annual production and wholesale goals From September 2013 to December 2013 (4 months) greater new york city areaPublic Relations Intern @ • Monitored media coverage and development monthly activity reports on public relations initiatives to support CFDA designers Title of Work and Colette Malouf
• Collaborated in team brainstorms and execution of creative marketing strategies during NYFW
• Worked directly with media contacts in print and digital to fulfill requests for product information and samples From July 2013 to September 2013 (3 months) Greater New York City AreaSocial Media Ambassador @ • Promoted school brand by publicizing campus events through Twitter, Facebook, and Instagram to elevate student engagement
• Crafted monthly blog posts for prospective students about personal experiences attending campus sponsored business entrepreneurship events and photographed fashion trends on student body From September 2012 to May 2013 (9 months) Babson Park, MADigital Marketing Assistant @ • Partnered with Director to brand the visual identity of Babson, Olin, and Wellesley Colleges by promotion of cultural art events to 5,000+ students
• Conceptualized and designed weekly calendar and digital flyers to market art programs From January 2012 to September 2012 (9 months) Babson Park, MADigital Marketing Intern @ • Designed content on social media platforms for high profile celebrity clientele
• Developed and managed strategies to increase market efficiency and consumer engagement of digital campaigns
• Responsible for analyzing progression of marketing activity and assembled information into PowerPoint decks
• Created and presented case study of Burberry’s marketing strategies and offered recommendations of best practices to entire 100+ employee company From June 2012 to August 2012 (3 months) Greater Los Angeles Area
Business Economics @ UC Santa Barbara From 2009 to 2010 Bachelor of Science (B.S.), Business Administration and Marketing @ Babson College From 2011 to 2013 Nancy Yang is skilled in: Social Media, Graphic Design, Microsoft Office, Digital Marketing, Public Relations, PowerPoint, Fashion, Photoshop, InDesign, Business Strategy, Business Statistics, Microsoft Excel, Digital Photography, Photography, Marketing, Marketing Strategy
Websites:
http://fla-ne-rie.tumblr.com/