Currently looking for a new opportunity, available from the 12th October. Senior Marketing Manager with over 10 year’s commercial experience in the retail industry, responsible for the marketing trade plans, complex budgets, internal and external resources and customer insight. My specialities include; developing online and offline marketing collateral in order to drive improved engagement, conversion & retention. I have experience across a range of marketing channels and work hard to ensure my work contributes to the success of a business. I have managed creative agencies, project roadmaps, commercial trading plans, senior stakeholders, offshore operations and internal teams. I am skilled in email, online, mobile, social, PPC, SEO and affiliate marketing. I also have experience of online merchandising, TV, press and digital advertising, magazines, and catalogue production, as well as Seasonal Event management and execution. I pride myself on my ability to be a calm, approachable and passionate marketer.

Event & Trade Advertising Manager @ In my advertising role I delivered many strong TTL campaigns, including Black Friday and Christmas 2014 both of which had outstanding cut through. My campaigns would comprise of a mix of channels depending on the event itself and the allocated budget. This role allowed me to show my strengths in being able to work under pressure, within short lead times, collaborate with wider teams and agencies as well as engage with senior stakeholders. All events were delivered on time and cost efficiencies achieved. Key responsibilities were: • Build strong ATL communication plans for each event throughout the year • Build digital media plans for tier 1 events that integrates into the wider ATL campaign. • Utilise affiliate marketing and social media channels • To build cost effective digital media plans and content for smaller campaigns or campaigns with less budget allocation. • Ensure all content is engaging and interactive where relevant and multi functional across other channels. • Book targeted media for all campaigns and seasonal events • Manage and review creative and media agencies for TV, Press, OOH and Digital executions • Manage the film and print production schedules, attend shoots when necessary • Review and feedback on all creative before obtaining senior stakeholder sign off and approval • Ensure all activity and content is on brand, legal and as defined in the original brief • Review ROI and success of campaigns, feed learnings into future activities and share with the wider team • Work cross functionally to ensure all channels are joined up to a ‘one voice’ approach • Work closely with suppliers bringing innovation into our campaigns and evaluate service levels annually • Work closely with product teams to help support new product development as well as drive more awareness to existing products and services From November 2013 to April 2015 (1 year 6 months) Marketing Manager- Publishing @ In my role as Publishing Marketing Manager I looked after the planning, production, targeting and distribution of fortnightly 16 pages offers booklet, yearly Back-to-School magalogue, Christmas and seasonal campaigns plus various other mini magazines. I managed a team of executives and several agencies to manage against key business objectives. My key responsibilities were: • Build yearly publication strategies for Price News, Back to School Magalogue and our Christmas Gift Guide • Deliver publications that drive trade into store and improve customers price and promotion perceptions • Manage and brief creative agencies, setting objectives for each publication, providing direction and managing the lifecycle of the project • Owner of the publishing teams marketing plans for all publications, responsible for timings, budget and senior stakeholder buy in • Work with all marketing channels to ensure we are aligned across all Tesco medias • Support commercials priority messages, new product launches and underperforming product areas • Book media and manage distribution so that publication is targeted to the most appropriate audience and is delivered on time in a cost effective way • Utilise our print artwork and drive it through our online and digital channels to achieve a high ROI • Measure the performance of publications and implement learning’s into future publications. Review competitor activity, having strong awareness of market needs • Manage a budget of £22 million • Managed a team of marketing executives, responsible for their career development, objective setting, performance reviews and day to day workload From September 2010 to November 2013 (3 years 3 months) On-line Grocery Marketing Manager @ In my role as Dot.Com Grocery manager I looked after the planning and running of the Grocery website with two direct reports. My key responsibilities were: • Smooth running of the website, managing the trade plan and key seasonal events, incorporating our Every Little Helps ethos, feedback from insight and customer data • Dotcom trading representative in the monthly brand communications and seasonal planning meetings with other channel heads and marketing directors • Owner of emergency plans for margin and basket size issues to help categories get back on track • Responsible for the User Experience, ensuring taxonomy and navigation represents the way customers shop • Quarterly reviews - learning’s of what worked and what didn’t to move the business forward for the next quarter • Overseeing the creative briefing and signing off the website, newsletters, interest mailings, grocery bag leaflets & grocery store leaflets • Managing the recipe site and marketing resource in our offshore operation in India • Brief and work with external agencies to deliver video recipes and various projects • Maintain Web development budget • Work with Dunnhumby Media sales to get sponsorship for zones and events • Work with commercial teams and trading law to get key promotions and events on-line in line with in-store. Manage the promotional calendar and plans. • Analysis of promotional participation performance From July 2007 to September 2010 (3 years 3 months) Assistant Stock Planner @ Key responsibilities: Forecasting and ordering seasons stock for Home Textiles Dot Com and Catalogue Ordering/ Forecasting Dot Com Promotions- Looking after deal of the day and various other offers i.e. 20% off. Supplier Performance Analysis Production and Intake Planning Depot Prioritisation/Inter Depot Transfers Representative from stock planning on all Hardline promotions Sales Analysis From May 2006 to July 2007 (1 year 3 months) Merchandising Department @ Key responsibilities: Create and publish weekly brand and merchandise magazine including weekly press and marketing information. Create and distribute the season's collection information packs and handouts. Analysis of advertised and catalogue pieces Monitor shipments of stock into the country from Italy Sending out new options in seasonal stories and appropriate colour pallets. Monitoring stores sales, best and poor sellers on a weekly basis. Promoting poor sellers and work on increasing sales- Hold customer evenings to market poor selling, over stocked lines Arranging product days and managers meetings- At head office we hold many presentations and managers meetings. Flights, accommodation and catering etc are organised by myself Take minutes and plan agendas. Store/warehouse communications- communicate with all stores and our carriers on a daily basis regarding sales, replenishment and deliveries. Italian Communications- look at cancelled lines and place new orders if necessary. Store and customer enquires- Check availability of lines for customers. Deal with any customer queries and support store staff. From June 2004 to May 2006 (2 years) Supply Assistant @ Key responsibilities: Ensure the smooth operation of the supply processes by monitoring activities against the critical path Completing a range of administration activities to ensure correct set-up and to contribute to optimum availability. From October 2002 to June 2004 (1 year 9 months) Assistant to Marketing Manager- Internship @ Key responsibilities: Analysis of the progress of the FCUK cash card, studying the weekly trends and patterns in the number of applications that were made. Planning marketing messages for insert Working with sponsors such as the Serpentine Gallery Kept media plans up to date for both French Connection and Nicole Farhi world-wide Support seasonal campaigns for FC Create free publicity to be captured by a large audience Updating the French Connection Website both world-wide and Australia From May 2002 to October 2002 (6 months)

A Levels, Media Studies; Business Studies @ Beal High School. Ilford From 1996 to 1998 BA (Honours), Business Administration @ Middlesex University. Business School, London Monita Sinclair is skilled in: Marketing, Marketing Communications, Advertising, Direct Marketing, Retail, E-commerce, Digital Marketing, Online Advertising, Integrated Marketing, Strategy, Google Analytics, Digital Strategy