Expert brand builder with 17 years of marketing and sales experience. I have a proven track record for leading, developing and executing business strategies/plans, and for building profitable leadership brands. My experience expands across B2B and Consumer Goods categories in global markets including North America, Latin America, and Europe. I’m fluent in English and Spanish and I love the thrill of entering new markets. I have substantial experience working with advertising, media, and PR agencies. I’m an expert at target & brand equity definition, copy development, communication strategies, sales negotiation and execution.

Marketing Director, Diagnostics @ From March 2015 to Present (10 months) Senior Brand Manager, Global Personal Cleansing @ Lead the business growth for Camay and Ivory brands globally. Responsible for developing new strategies, re-defining consumer positioning and business model, as well as creating a strong innovation master plan, and marketing campaigns to unleash the growth of both brands. From January 2014 to March 2015 (1 year 3 months) Senior Brand Manager Metamucil & Align North America @ Designed marketing plans and strategy to grow Metamucil Fiber and Align Probiotic in North America, consolidating P&G’s leading brand presence in the segment. • Achieved 18 months of continues share growth in Metamucil. • Converted the Dr. Oz partnership into a turnkey customer program. • Delivered 48% CAGR on Align’s bottom line during tenure. From 2011 to 2013 (2 years) Brand Manager, Global Oral Care @ Developed global marketing ideas and innovation pipeline to fuel growth of Oral-B and Crest’s mid tier line-up (Complete) representing +$1B sales per year globally to the Crest/Oral-B franchises. • Envisioned the strategy to globally re-launch the largest toothbrush family in the Oral-B brand. • Led a comprehensive re-stage of the value-tier manual brush portfolio for NA and Europe. From 2008 to 2011 (3 years) Assistant Brand Manager at MDVIP and P&G Futureworks @ Led multi-functional evaluations for new health care product technologies. Responsible for defining the consumer rationale for P&G to invest and later acquire MDVIP. In MDVIP, recruited, trained, developed, and led the consumer marketing team. Hired MDVIP’s advertising agency. Developed the overall consumer marketing and communication strategy. From 2005 to 2008 (3 years) Sales Team Leader - Key Accounts @ Led one of four sales teams in P&G Venezuela. Responsible for +$60MM in Sales. First female in this role. • Created and executed business plans that resulted in +5 to 10% growth above company sales. • Led customized category solutions for key retailers which resulted in important increases not only for P&G but the customer (+20-40% growth in Baby Care, Hair Care and Feminine Protection). • Led the Diversity Action Plan for the Sales Organization to recruit and coach women in sales. From 2002 to 2004 (2 years) Sales Manager, Fabric & Home Care @ Designed sales strategies and distribution plans for the entire Colombian Laundry category. • Achieved double-digit growth and gained leadership in detergents for the first time in P&G Colombia’s history. • Awarded the Latin America Recognition for outstanding results and received “Excellence in CBD” 2 years in a row. From 2000 to 2002 (2 years)

Master of Business Administration (M.B.A.), Global Management @ Babson College - Franklin W. Olin Graduate School of Business From 2004 to 2005 Bachelor of Science (BS), Engineering @ Escuela de Ingeniería de Antioquia From 1992 to 1997 Colegio Marymount Monica Penagos is skilled in: Consumer Products, Cross-functional Team Leadership, Marketing, Market Research, Marketing Strategy, FMCG, Shopper Marketing, Brand Management, Competitive Analysis, Business Strategy, Trade Marketing, Strategy, Brand Equity, Marketing Management, Product Development