Business Development Manager @ Integrated Platform Solution for Display, Rich Media, Video and Mobile (web & in-app), and Programmatic with over 60 DSPs. From August 2015 to Present (5 months) Greater New York City AreaSenior Manager of Strategic Partnerships and Business Development @ Platform Monetization Strategy and Partnership Development
•Develop and establish partnerships with premium media publishers with unique native monetization deployment
•Effectively communicate innovations and opportunities in aligning with Vibrant's native units to current and prospective partners
•Grow and optimize publisher partnerships to maximize revenue, while maintaining partner satisfaction
•Establish and lead global (US, UK, DE) mobile monetization vision and strategy. Effectively communicate on an ongoing basis to business stakeholders and senior management to identify accomplishments, milestones, analysis, define next steps and manage expectations
•Manage strategic partner relationships for optimal coverage from 3rd party networks, delivering scalable demand solutions across native supply
•Define and prioritize requirements in collaboration with cross-functional teams including ad operations, publisher operations, sales, legal, finance, creative and tech (engineering, front-end developers) From March 2014 to August 2015 (1 year 6 months) Greater New York City AreaSenior Account Manager @ •Managed cross-functional communications to product, engineering, ops, UX, sales and community teams to optimize features, conduct user experience testing and drive development of products from conception to launch. Iterations included: Custom Bitlinks, replacing direction of links for premium clients, and notification alerts when a bitlink is “trending”
•Drove incremental customer retention with versatile B2B relationships to a diverse portfolio of clients, ranging from startups to the worlds leading global brands in a variety of verticals, including: ABC, Adobe, ESPN, KLM, Condé Nast, Target, Louis Vuitton, and Universal McCann
•Created strategic branding plans by understanding client requirements, social media strategy, campaign management and corporate structure as it applies to Bitly’s brand tools, data reports, and real-time analytics
•Continuously identified up-sell opportunities, growing accounts by over 30% quarter over quarter From November 2012 to March 2014 (1 year 5 months) Greater New York City AreaRenewal Account Manager @ •Articulated The Ladders product and business opportunities to ensure customer satisfaction, retention and account growth to recruiters seeking executive level talent
•Returned 111% on annual renewals for Q1 2012 bookings quota
•Lead demonstrations of recruiter dashboard, identifying integral product offerings to ensure understanding and job matching success
•Created case-by-case client plans that demonstrated subscription value and highlighted new premium features From December 2011 to October 2012 (11 months) Greater New York City AreaBusiness Development Representative @ •Consistently lead sales team in call volume, building pipeline revenue, meetings, and closed deals through managing all facets of sales qualification cycle, including but not limited to: prospecting, cold calling, and securing new business meetings with Senior Strategic Account Executives
•Collaborated with specialized recruitment agencies and Fortune 500 companies to identify customized solutions and needs
•Built pre-sales pipeline 125% to goal, closing at 131% over goal in Q4 2011 From January 2011 to December 2011 (1 year) Greater New York City AreaAdvertising Sales Coordinator @ •Provided administrative support to both internal and external Ad Sales Representatives
•Utilized Nielsen research and other data sources to create client presentations
•Trafficked standard ads on newsmax.com using OAS
•Tracked sales requests and updated sales information daily
•Scheduled advertisements both in print and email for optimal organization From April 2009 to January 2011 (1 year 10 months) West Palm Beach, Florida Area
Bachelor's Degree, Marketing and Management @ Northwood University Molly Reisner is skilled in: Marketing, Sales, Management, Business Development, Social Media Marketing, Strategic Partnerships, Leadership, Sales Operations, Social Media, Online Advertising, Customer Service, Start-ups, CRM, Sales Management, Entrepreneurship