Molly Ford's Email Addresses & Phone Numbers

📖 Summary

`Leading media sales executive; a founder of the Internet Advertising Bureau. *Broad experience in building, managing, growing multi-discipline, revenue-focused teams. •Proven ability to succeed in a wide variety of organizational cultures, disciplines and roles. •Experienced in the development and sales of innovative cross-platform marketing solutions. Specialties: Media and Marketing: Advertising Sales with a focus on Digital Media and Technology, Marketing Strategy and Branding, Programmatic, People ManagementPartner @ What our clients are facing: The way we consume and create media has changed more in the last five years than in the previous fifty. The collision of technologies, content, marketers, ad agencies, and media companies has displaced established industries, business models, and brands while creating others seemingly overnight. As a result, every company in the Marketing/Advertising Ecosystem is facing some kind of transition. Transitions can be very difficult and disruptive or they can be simple and evolutionary. The difference is in how you understand and manage change. Enter [massXspeed ] Advisers. Who we are: [massXspeed] Advisers is a retained consultancy providing strategic expertise and guidance to advertisers, agencies, content owners, and media companies as they adapt to a more complex, competitive, and technologically sophisticated business environment. Mass x Speed = Momentum From June 2014 to Present (1 year 7 months) Greater New York City AreaAdvisory Board Member @ MASS Exchange 2014 – Present (1 year)Greater New York City Area Since 2010, MASS Exchange has worked to build an innovative and easy to use programmatic forward ad exchange. They have taken the best from the financial technology world, and have adapted a proven futures exchange model to advertising media. From June 2014 to Present (1 year 7 months) Greater New York City AreaBusiness Development Consultant @ Our strategic consulting firm (mass X speed) has enabled me to work closely with Colspace - an enterprise ready SaaS company. The cloud based global media management platform (MMP) is used by multi-national brands in 70+ countries. From June 2014 to Present (1 year 7 months) Greater New York City AreaBusiness Development @ From 2015 to 2015 (less than a year) Senior Vice President, Strategic Sales/Advertiser Solutions Group (ASG) @ Collective connects brands to audiences through high impact experiences through rich media, display and video on all devices. My group works with clients and senior agency executives to help with their multi-screen solution, DCO integration, DSP/DMP/Platform projects, TV vs digital strategy, etc. We strive for a more collaborative way for better results. Think of my team as an end to end solutions provider from platforms to data/audience segments and marketing on large scale. From August 2011 to June 2014 (2 years 11 months) Executive Director Strategic Resource Group and CEO Reinventing LLC @ Consulted to CEO's and Board of Directors for large grocery store chains on website development, social media and mobile. Presented strategic digital approach to over 25 grocery CEO's each doing over $1 billion in sales. Participated in three day Innovation Conference at P&G. Did consulting work for CEO of The Radio Advertising Bureau. From January 2008 to July 2011 (3 years 7 months) Owner and Founder @ Purchased old building and completely renovated it into a gorgeous clothing and home goods store with a slant on style and elegance. Similar to Gorsuch in Vail. Store did over $700k in first year of being open and $800k second year. Successfully sold store. From January 2004 to January 2008 (4 years 1 month) Senior Vice President, Corporate Sales & Marketing @ Managed research, corporate sales and marketing working with all 64 magazine titles and digital group. Weekly meeting with the Publishers to present strategies against key initiatives to drive incremental revenue for company. Represented Time Inc. on the Time-Warner Advertising Council with Jack Haire, Pres. Over 80+ people on my team. From July 2001 to 2004 (3 years) Group VP, Business Development @ Ran a team responsible for over $400 million in revenue managing the following verticals: healthcare, financial services, retail/shopping, B2B, telecommunications. Prior to that I worked on launching aol.com (the free website division of aol), worked on search team, participated on Netscape integration team to drive new revenues for one year weekly working in Mountain View, launched Inside Sales team. From 1997 to 2001 (4 years) Vice President, East and Europe @ We developed Infoseek into one of the largest search engines with a premium position within the Netscape browser. Infoseek was bought by Disney. From 1996 to 1997 (1 year) Senior Vice President @ From September 1992 to December 1995 (3 years 4 months) Vice President, Sales @ From 1986 to 1992 (6 years) Connecticut CollegeMiss Porter's school Molly Ford is skilled in: Online Advertising, Digital Media, Mobile Advertising, Digital Marketing, Digital Strategy, Advertising, Mobile Marketing, Social Media, Integrated Marketing, Marketing, Media Planning, B2B, Business Development, Mobile Devices, Strategy