I built my first website in 1999, since then my passion is all about SEO, Website Development and Internet Marketing in general. Looking for constant improvements and techniques to make my websites rank high in SERPS.
I am proud to be one of the pioneers that started his first PPC campaigns with Overture, All the way till today's Yahoo/Bing Alliance and Google Adwords.
Qualifications:
Google Adwords Qualified Individual
Microsoft Accredited Professional
Key Skills:
1. Excel Freak. Ability to create macros, run pivot tables, vlookups, formulas, etc…
2. Experience working with marketing/analytics platforms and tools like Google Analytics
3. Technically proficient expert with Bing & Google Adwords platforms
4. Analytical skills & the ability to visualize, articulate, and solve complex problems
Search Account Lead at Yahoo Ireland @ As a team lead I am responsible of assisting to manage and develop a team of approximately 12 individuals. This includes:
• Run all aspects of large-budget SEM campaigns
• Run and manage native ads and display ads
• Handle all editorial related issues and ensure only high quality ads appear online
• Execute search-marketing tactics, including: keyword research, ad copy creation, campaign performance tracking, reporting & managing all internal resources.
• Continually evaluate and improve the effectiveness of campaigns and identify new opportunities for growth and expansion.
• Analyze and optimize campaigns from a variety of perspectives including keyword/ad copy CTR, conversion rates & ROI.
• Make recommendations to the team on what needs to be improved & done.
• Implement A/B tests with regards to audience targeting, bid management, ad-copies & landing pages.
• Monitor competition and industry trends
• Maintain up-to-date knowledge of best practices, strategies and latest developments in paid search.
• Review accounts inside and out & write meticulously accurate and inspired reports with thoughtful analysis and ingenious recommendations.
• Team productivity, reporting and quality
• Acting as functional Subject Matter Experts for the teams related tasks
• Proactively review team quality and productivity to identify gaps and opportunities for improvement
• Escalation center point of contact for team
• Assist in Team Development & Hiring
• Ensuring new hires have a mentoring plan in place at their start date
• Performance coaching and mentoring of low performers
• Liaise with Training team to develop training programs
• Team point of contact for internal process preparation, review and implementation
• Lead the Team for new task definition/implementation/documentation and roll-out From February 2014 to Present (1 year 9 months) IrelandSearch Operations Lead @ 1. SEM Responsibilities
• Run all aspects of large-budget SEM campaigns.
• Execute search-marketing tactics, including: keyword research, ad copy creation, campaign performance tracking, reporting & managing all internal resources.
• Continually evaluate and improve the effectiveness of campaigns and identify new opportunities for growth and expansion.
• Analyze and optimize campaigns from a variety of perspectives including keyword/ad copy CTR, conversion rates & ROI.
• Make recommendations to the team on what needs to be improved & done.
2. Team productivity, reporting and quality
• Acting as functional Subject Matter Experts for SAS related tasks
• Proactively review team quality and productivity to identify gaps and opportunities for improvement
3. Team Development & Hiring
Development
• Liaise with Training team to develop program
• Liaise with in-market SMEs teams to define training requirement and working programs
• Gather from in-market Team Leaders, Manager and SMEs improvements and suggestions for team development
4. Continuous Improvement
• Acting as functional Subject Matter Experts for SAS related tasks
• Team point of contact for internal process preparation, review and implementation
• Lead the Team for new task definition/implementation/documentation and roll-out
• Voice of the team – lead the action on gathering from the SAS team information to understand capacity/knowledge of current work or to investigate the needs for further reviews/trainings
5. Team and Internal customers communication
• Team Champion for incoming comms on operational changes and management updates
• Participation on meetings/calls on behalf of team Manager From March 2013 to January 2014 (11 months) EgyptSearch Account Specialist @ As a search account specialist at Yahoo! Inc, here is a glimpse of my daily duties:
Search Creative tasks:
- Work with creative strategists to develop proposals, expand and optimize search marketing campaigns
- Create new advertisers’ campaigns, analyzing and converting third-party files
- Prepare category/marketplace/landscape analysis
Reporting Tasks:
- Data Analysis - monitoring data and reports to find opportunities/risks within clients’ portfolio
- Generation of reports (ad hoc and/or scheduled), mainly around advertisers’ activity and performance
- Assistance in preparing client-facing presentation and business review decks
- Prepare campaigns and keywords forecasts
Account Management Tasks:
- Create accounts and insertion orders
- Process accounts’ adjustments/refunds
- Verify credit/budget for advertisers’ campaigns From September 2011 to February 2013 (1 year 6 months) EgyptAccount Manager @ Account Manager for over 300 corporates. Handling all client's requests and needs swiftly and up-selling to meet a monthly sales target. From April 2011 to October 2011 (7 months) EgyptRetail Sales Represetative @ Etisalat is a telecommunications company, My role was a sales agent at the local store. My main responsibility was to welcome clients and sell them the most suitable packages according to their needs. In addition to that, I support existing customers with challenges or issues using our services. From 2010 to 2011 (1 year) Egypt - City Stars BranchCustomer Service Representative @ As a CSR I was responsible for all inbound phone calls and e-mails and escalated customer issues to a higher-level Customer Support staff member when necessary. I developed an excellent proficiency of using the call center application software. Conducted telephone calls to company associates to help answer customer inquiries, resolve issues, or solve service related concerns as well as conducted telephone calls to customers to rate the quality of the resolution of their service issues. From 2008 to 2010 (2 years)
Bachelor's degree, Business Administration and Management, General @ Modern Academy From 2006 to 2008 IGCSE, High School/Secondary Certificate Programs @ Manor House School Mohamed Rabea is skilled in: Microsoft Excel, Microsoft Word, HTML, Dreamweaver, FrontPage, Photoshop, PowerPoint, Cute Ftp, Web Development, Training, Problem Solving, Communication, Client Presentation, Works well in a team, Team Workshops, Ownership, Loyal, Time Management, Sales, Data Analysis, Blogging, Call Centers, Online Advertising, Social Media Marketing