An experienced marketing professional instrumental in delivering results across industries such as CPG, IT & Energy. Strong at generating actionable Consumer Insights & analyzing Marketing Research trends to develop exciting projects in both Digital and Traditional market-space. Managed various programs, right from Concept Development to final Product Delivery & Brand Management. With an experience of over 9 years in Sales & Marketing at organizations like Gracenote, Godfrey Phillips & BP, handling various brands and geographies, I excelled at both Customer Relationship Management as well as Team Management. Apart from being a motivated professional I have interest in photography as well. Specialties: Consumer Analytics, Market Research, Project Management, Brand Management, Product Management, Marketing Management, Marketing Strategy, CRM, NPD.

Product Marketing Manager @ Responsibilities: - Develop Market Intelligence - Design Product Positioning and messaging - Plan & Execute Product launches - Provide Sales Enablement - Develop Marketing Campaigns - Demand Generation From June 2015 to Present (7 months) Intern @ Responsibilities: • Next Generation Personalization: (Group profiles, Family mode, Contextual discovery, Taste match, Multi-user profiles) • Expand upon latest research into Analytics market: (Video Recommendations Analytics, Music Analytics, Advertising Analytics) • Publish industry researches: (Analytics - music, video, advertising & sports, Media personalization & consumer profiling, Competition tracking) From 2015 to 2015 (less than a year) Regional Marketing Manager @ Responsibilities: • Manage all marketing programs & spends of Mumbai branch • Develop area/state specific initiatives & plans • Manage budgets & take decisions on the planning & execution of marketing programs • Manage multiple categories like Cigarettes, Cigars, Candies, Tea, Pan Masala, Zarda etc. • Multiple brands like Four Square, Red & White, Cavanders, Stellar, Tippers, North Pole, Funda Goli, Pan Vilas, Swarn Vilas, Super Cup, Utsav, Rangoli, Symphony etc Achievements: • Handling marketing for a branch business targeting around $200 Million in FY13-14 • Launched the “sunshine taste” repositioning campaign of Four Square in MP, Maharashtra, Goa & Mumbai • Re-launched Red & White Deluxe & Four Square KINGS • Launched Economy Segment Brands – Macropolo & Select in MP, Maharashtra, Goa & Mumbai From 2011 to 2013 (2 years) Mumbai Area, IndiaBrand Manager @ Responsibilities: • Plan & deliver business objectives for a confectionary brand “WORKZ” • Manage ATL as well as BTL for the brand with the help of media & research verticals & various agencies. Effectively achieve the objectives in a low BME • Lead & generate MIS on the brand, category, competition & trade at regular intervals for effective brand management • Develop consumer insights to launch new products (brand extensions & variants, not just flavours) under the same brand “Workz” across categories as per the health problem being addressed by the variant • Create TVCs & further edits for various brands & handle different media agencies for their ATL execution • Additionally work upon categories such as Fairness, Nutritional Supplement, Emergency Contraceptive, Analgesic, Skincare, Antacids etc handle brands like Lacto Calamaine, iPill, Saridon, Itchmosol, Tetmosol, Tri-Activ, Supractiv Complete, Polycrol etc Achievements: • Re-launched WORKZ after being withdrawn 2 years ago for a product failure, regaining confidence of trade & consumers with an improved product formulation & an effective marketing mix • Managed WORKZ with minimalist BMEs in FY 10-11 • Successfully developed concepts, generated consumer insights for new products and launched them addressing a challenging brand requirement & in an adverse market condition • Led innovation group to generate a strong NPD funnel & launched various new brands and products From 2009 to 2011 (2 years) Mumbai Area, IndiaManagement Trainee @ Responsibilities: • Develop two new route-to-markets, enrolling mechanics as “Bike Points” in the urban areas and strengthening rural distribution by recruiting “Castrol Authorized Service Associates” (CASA) • Prepare & execute market activations to create awareness, generate trials & drive sales • Manage and develop agencies in the areas of Print, Media, MR, Advertising and Activation • Business Expansion: Driving expansion of a new channel in the form of “Castrol Authorised Service Associate” (CASA). • Marketing Plans: Prepare & execute market activations with specific objective outcome, manage strategic as well as tactical inputs to drive network expansion and sales. Achievements: • Managed exponential growth in CASA & doubled the count of Bike Points in 2009 • Generated process efficiencies & got cost savings of 26% in CASA & 17% in Bike Point RTMs • Identified business/market need & launched new product range to get additional business capturing customers directly instead of an OEM JB product, targeting a cumulative GM of $ 5 Million in 5 years From 2008 to 2009 (1 year) Mumbai Area, IndiaIntern @ Worked with the Marketing Department of India Tobacco Division, playing an analytical role in the launch of the new brand from ITC; “Fiama Di Wills”. From October 2007 to November 2007 (2 months) Bengaluru Area, IndiaSr. Executive Marketing @ Responsibilities: • Conceive effective promotion schemes for dealers & consumers thereby enhance demand & sales • Create promotional offers for varied applications in Telecom, Health, Education, Highways and Construction • Provide market, consumer, industry & competition updates to render feedback to the management for new openings and threats, thereby effectively identify new potential markets From 2006 to 2007 (1 year) Bengaluru Area, IndiaRetail Specialist @ Responsibilities: • Sales Operations: Handled sales teams to develop a strong retail network and aid in developing markets for the company’s products; channel development & management and control debtors’ outstanding. • Distribution Improvement: Extend distribution infrastructure and identify new segments for growth. Achievements: • Moved across territories as a specialist excelling at improving the sales volumes of the non-performing territories to satisfactory numbers. • Initiated major actions to stop infiltration by non-strategic distributors in the difficult territory. • Implemented steps to correct the skewed sales across various SKU’s in the territory. From 2005 to 2006 (1 year) Territory Manager @ Responsibilities: • Developed retail sales network in commercial sector & signed bulk contracts in industrial segment • Recognized new product-applications and segments, targeting industries using conventional fuels and thereby increasing sales volumes; extending cylinder distribution infrastructure for growth • Expanded business for varied industrial applications; Textile, Paper, Steel, Engineering, Foundry and Automobile Industry Achievements: • Gained 18 bulk supply agreements and distinction of having the highest long term bulk supply agreements in the company across the entire sales team • Accomplished sales turnover of $ 1 Million p.a. from zero in the commercial sector • Decreased average debtors age from 90 days to 40 days From 2003 to 2005 (2 years) Summer Intern @ Unerwent an intensive industrial training in manufacturing of various agricultural and domestic pumps as part vocational training program during engineering. From April 2002 to May 2002 (2 months) Dewas Area, India

International Diploma Program, Marketing and Project Management @ University of California, Berkeley Extension From 2014 to 2015 PGPM, Marketing, 3.15 @ Great Lakes Institute of Management From 2007 to 2008 B E, Mechanical Engineering, 3 @ Lakshmi Narain College of Technology From 1999 to 2003 Mitesh Sharma is skilled in: Product Marketing, Market Research, Consumer Insight, Project Management, Product Launch, Digital Marketing, Start-ups, Business Analysis, Strategy, Brand Management, Marketing, Marketing Management, Social Media Marketing, Product Development, Team Management