SENIOR DIGITAL AND OMNI-CHANNEL EXECUTIVE
Innovative senior executive with extensive experience in digital marketing, ecommerce, and omni-channel programs. Results driven with a team philosophy centered on performance, accountability, and execution. Expertise in multi-media campaign design, digital marketing and merchandising, and business development. Strong P&L background with a proven track record in delivering revenue growth and bottom line
SENIOR DIGITAL AND OMNI-CHANNEL EXECUTIVE
Innovative senior executive with extensive experience in digital marketing, ecommerce, and omni-channel programs. Results driven with a team philosophy centered on performance, accountability, and execution. Expertise in multi-media campaign design, digital marketing and merchandising, and business development. Strong P&L background with a proven track record in delivering revenue growth and bottom line results. Entrepreneurial with a demonstrated ability to create an overall digital marketing and ecommerce vision and develop and execute a strategic plan.
Specialties: Omni-Channel, Direct Marketing, Digital Marketing, E-Commerce Marketing, E-Commerce Merchandising, Customer Acquisition, CRM, Technology Based Solutions, Customer Centric, Online and Offline Customer Database Integration, Building Marketing and Ecommerce Teams, Partnership Marketing, Business Development, Contract Negotiations, Credit Marketing, Online Marketplace Development, Consumer Marketing, Strategic Planning and Execution, Social Media Marketing, Brand Marketing, Promotion Development
Board of Directors @ Shop.org, the digital division of the National Retail Federation, is a member-driven trade association for e-commerce and multichannel retailers. Shop.org’s focus is to provide a forum for executives to share information, lessons-learned, new perspectives, insights and intelligence about online and multichannel retailing. From June 2015 to Present (7 months) SVP, Chief Digital Officer @ As Chief Digital Officer, I oversee ecommerce and digital strategy for the company. From March 2015 to Present (10 months) Greater New York City AreaPresident of Ecommerce @ Nine West Group is a trusted portfolio of global fashion brands with an expertise in footwear, handbags, and jewelry. Nine West Group is committed to designing and marketing innovative, quality, seasonal products which are sold and distributed through free standing retail and outlet stores, department stores, e-commerce and licensing. The company’s internationally recognized premier brands include Nine West, Easy Spirit, Anne Klein, Enzo Angiolini, Bandolino, and Circa Joan & David.
As President of Ecommerce, I oversee e-commerce and digital initiatives across the Company’s portfolio of fashion brands. From April 2013 to March 2015 (2 years) Greater New York City AreaVice President eCommerce @ Toys 'R' Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 873 Toys 'R' Us and Babies 'R' Us stores in the United States and Puerto Rico, and in more than 600 international stores and over 140 licensed stores in 35 countries and jurisdictions. Toys ‘R’ Us, is ranked No. 29 in the Internet Retailer Top 500 Guide.
As VP of eCommerce, I am responsible for providing leadership for all web-based businesses in the U.S., including Toysrus.com, Babiesrus.com, FAO.com and the entire portfolio of online brands. Specifically, I have responsibility for Website Experience, e-Commerce Customer Service, e-Commerce Operations and e-Commerce Business Intelligence. From December 2011 to April 2013 (1 year 5 months) Executive Vice President Business Development - OneStopPlus.com @ Redcats USA’s OneStopPlus.com division is the US home shopping leader in plus size apparel. The OneStopPlus.com division operates seven standalone websites, six mobile sites, five Facebook pages, iCatalogs, and iPad applications. The OneStopPlus.com website was launched in 2006 and is the world’s first plus size apparel web mall.
As head of the business development division, responsibilities and achievements include:
Leading the development of the OneStopPlus.com marketplace where leading plus size apparel designers and retailers can market their products to millions of plus size apparel customers.
Strong track record of effectively managing a pipeline of numerous retailers throughout the entire sales cycle – from prospecting, final negotiation, and partner implementation and management.
Expanding the merchandise assortment of the OneStopPlus.com division brands by partnering with numerous highly visible consumer brands and online retailers in the shoe, intimate apparel, swimwear, and accessories categories via a factory direct drop ship model. From January 2011 to November 2011 (11 months) EVP Marketing and E-Commerce OneStopPlus.com Division @ As head of marketing and ecommerce, responsibilities and achievements included:
Strategic and operational media planning, e-commerce marketing and merchandising, digital marketing, partnership marketing, credit marketing, database analytics, and market research. From August 2008 to December 2010 (2 years 5 months) EVP Corporate Marketing & E-Commerce @ Key contributor to the transformation of Redcats USA from a traditional catalog media circulation model to a leading e-commerce driven organization with over 50% of sales generated via the web.
Responsibilities include strategic marketing planning, e-commerce marketing and merchandising, partnership marketing, credit marketing, database marketing, and corporate market research.
Built an e-commerce team of "functional experts" that lead the development of digital marketing programs including SEO, paid search, affiliate programs, social media marketing programs, and comparison shopping programs. From February 2006 to August 2008 (2 years 7 months) Vice President Partnership Marketing @ Recruited to build a partnership marketing organization charged with developing new categories of products and services to supplement Redcats USA revenue and profit streams. Developed the entry strategy and formed strategic alliances with leading direct response organizations to market their products and services via Redcats USA’s 1.2 billion annual customer contacts including: the internet; inbound telemarketing; outbound packages; catalog and statement inserts; direct mail; and e-mail. From February 2003 to February 2006 (3 years 1 month) Director Reader's Digest Financial Services @ The Financial Services team team innovated financial product cross-selling to the Digest’s 50 million U.S. household database through careful mining and expansion of our customer relationships. Developed entry strategy, and formed strategic alliances with leading financial institutions to market their products and services via several direct marketing channels. Partnerships include: GE Financial Assurance, The Vanguard Group, First USA (Bank One), Liberty Mutual, Physicians Mutual, Torchmark (Globe Life), Pethealth, and Boardroom. From 1999 to 2003 (4 years) Senior Product Manager @ Developed and implemented the customer retention marketing strategy for Reader's Digest Selection Editions (fomerly know as Condensed Books). From May 1997 to November 1999 (2 years 7 months) Credit and Billing Manager @ Developed the strategy and managed all credit and collections programs for US Marketing. Responsible for $600MM in annual receivables. From November 1992 to May 1999 (6 years 7 months) Project Manager - Teleservicing Systems @ Fast-paced information technology and operations management position in start-up teleservicing division. Charged to automate the inbound/outbound customer service and sales processes.
• Designed and automated inbound cross-sell/up-sell programs that increased incremental deposit and lending product revenue by $6 million (5%).
• Developed an inbound pre-qualification mortgage and home equity system that reduced sales costs by $750,000 annually (10%). From January 1988 to February 1991 (3 years 2 months) Sr. Systems Analyst - Marketing Systems @ Liason between marketing and information technology resources. From May 1986 to November 1988 (2 years 7 months)
MBA, Financial Management @ Pace University - Lubin School of Business From 1986 to 1989 BS, Computer Information Systems @ Bentley University From 1984 to 1986 A.S. Business Administration-Management, Business @ Mitchell From 1982 to 1984 Milton Pappas is skilled in: E-commerce, Direct Marketing, Digital Marketing, Customer Acquisition, Operations Management, Social Marketing, Competitive Intelligence, Social Media Marketing, Salesforce.com, Creative Direction, Strategy, Multi-channel Marketing, CRM, Business Development, Web Marketing
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