Leader, Strategic thinker, Ecommerce & Marketing Manager at California Baby
Los Angeles, California
Ecommerce & Marketing Manager @ California Baby Ecommerce / Marketing:In 2017 I led the redesign of our e-commerce website, californiababy.com, in preparation for our decision to exit big box stores and be a direct-to-consumer company. I currently manage our e-commerce website and lead our optimization efforts, promotional calendar, and more. Since our redesign in 2017, our website...
Ecommerce & Marketing Manager @ California Baby Ecommerce / Marketing:In 2017 I led the redesign of our e-commerce website, californiababy.com, in preparation for our decision to exit big box stores and be a direct-to-consumer company. I currently manage our e-commerce website and lead our optimization efforts, promotional calendar, and more. Since our redesign in 2017, our website has had huge YOY growth and a conversion rate that is 2-3x as high as the beauty/cosmetic industry average. To support our new direct-to-consumer strategy, I brainstormed the ins and outs of our subscription and loyalty program and lead the creation with our web developers. https://www.californiababy.com/subscribeTo help increase international sales, I negotiated down our shipping rates with FedEx, DHL, and other logistic partners which helped double international sales due to faster transit times and lower shipping costs for the customer. To ensure our e-commerce orders are shipped more quickly - I implemented changes to our warehouse. We modified the assembly line flow for packing orders, rearranged our warehouse layout and introduced new boxes. All these changes sped up our shipping speed from 2-3 minutes per box to 30-40 seconds per box.Other tactics to grow e-commerce sales includes: developing promotions and sales, launching regular email campaigns, partnering with brand ambassadors, and starting online ads to drive traffic to our website.Instead of hiring a photographer, occasionally I will pick up the camera and do it myself. I film with several cameras including a drone and Canon EOS 7D. This saves us thousands of dollars by doing it myself instead of hiring a photographer and editor -examples of my work: https://www.instagram.com/p/Bj5PzXGhMf2/?taken-by=californiababy https://www.instagram.com/p/BjyHBDrBomp/?taken-by=californiababy https://www.instagram.com/p/BncO-COBZ5-/?taken-by=californiababyPartnered with numerous luxury hotels that purchase our hero products for guests with children Greater Los Angeles AreaBartender & Server @ StaffworkX/Black Tie Event Staffing I worked as a Bartender for many events ranging from weddings, to movie premiers, to private parties. I also stepped in as a server when needed.The job of a bartender can be high-stress and fast-paced so communicating effectively and concisely with my team was vital to us functioning properly. Also, when working as a bartender I further realized the importance of adapting my communication style due to working with and serving a variety of different people. From April 2015 to August 2015 (5 months) Los Angeles, CAPublic Relations & New Show Development Intern @ CBS Television Distribution My duties were to compile reports and brief supervisors daily on CBS's talent's social media updates. I also gathered information on many potential co-hosts for a new afternoon talk show. Sitting in on my supervisors meetings and phone calls also gave me a good understanding of the nature and politics of the entertainment industry as well as the delicate art of public relations. From May 2014 to August 2014 (4 months) Santa Monica, CA
California Baby
Ecommerce & Marketing Manager
Greater Los Angeles Area
StaffworkX/Black Tie Event Staffing
Bartender & Server
April 2015 to August 2015
Los Angeles, CA
CBS Television Distribution
Public Relations & New Show Development Intern
May 2014 to August 2014
Santa Monica, CA
Ecommerce / Marketing:In 2017 I led the redesign of our e-commerce website, californiababy.com, in preparation for our decision to exit big box stores and be a direct-to-consumer company. I currently manage our e-commerce website and lead our optimization efforts, promotional calendar, and more. Since our redesign in 2017, our website has had huge YOY growth and a... Ecommerce / Marketing:In 2017 I led the redesign of our e-commerce website, californiababy.com, in preparation for our decision to exit big box stores and be a direct-to-consumer company. I currently manage our e-commerce website and lead our optimization efforts, promotional calendar, and more. Since our redesign in 2017, our website has had huge YOY growth and a conversion rate that is 2-3x as high as the beauty/cosmetic industry average. To support our new direct-to-consumer strategy, I brainstormed the ins and outs of our subscription and loyalty program and lead the creation with our web developers. https://www.californiababy.com/subscribeTo help increase international sales, I negotiated down our shipping rates with FedEx, DHL, and other logistic partners which helped double international sales due to faster transit times and lower shipping costs for the customer. To ensure our e-commerce orders are shipped more quickly - I implemented changes to our warehouse. We modified the assembly line flow for packing orders, rearranged our warehouse layout and introduced new boxes. All these changes sped up our shipping speed from 2-3 minutes per box to 30-40 seconds per box.Other tactics to grow e-commerce sales includes: developing promotions and sales, launching regular email campaigns, partnering with brand ambassadors, and starting online ads to drive traffic to our website.Instead of hiring a photographer, occasionally I will pick up the camera and do it myself. I film with several cameras including a drone and Canon EOS 7D. This saves us thousands of dollars by doing it myself instead of hiring a photographer and editor -examples of my work: https://www.instagram.com/p/Bj5PzXGhMf2/?taken-by=californiababy https://www.instagram.com/p/BjyHBDrBomp/?taken-by=californiababy https://www.instagram.com/p/BncO-COBZ5-/?taken-by=californiababyPartnered with numerous luxury hotels that purchase our hero products for guests with children
What company does Miles Iclisoy work for?
Miles Iclisoy works for California Baby
What is Miles Iclisoy's role at California Baby?
Miles Iclisoy is Ecommerce & Marketing Manager
What industry does Miles Iclisoy work in?
Miles Iclisoy works in the Cosmetics industry.
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