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Mike Hilts


Senior Technology Executive and Entrepreneur

Portland, Oregon

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Mike Hilts's Email Addresses & Phone Numbers

Mike Hilts's Work Experience



June 2002 to January 2005

Portland, Oregon Area

MCE Enterprises, LLC (dba Data Decision Advisors)

Owner, Managing Member

Portland, Oregon Area


SVP, Data Solutions

September 2015 to April 2019

San Francisco Bay Area

Mike Hilts's Education

Washington State University

BA, Finance, Accounting

1986 to 1990

Portland State University


1994 to 1995

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Mike Hilts's Estimated Salary Range

About Mike Hilts's Current Company


Began as a 4-person start-up, growing to $8M in sales. Responsible for sales, marketing, product development, technology operations, client services and all aspects of business management including HR, accounting and legal. Member of the company’s board of directors and managed the marketing process and sale of the business in 2005. @Once was selected as the agency of...

Frequently Asked Questions about Mike Hilts

What company does Mike Hilts work for?

Mike Hilts works for @Once

What is Mike Hilts's role at @Once?

Mike Hilts is President

What is Mike Hilts's personal email address?

Mike Hilts's personal email address is m****[email protected]

What is Mike Hilts's business email address?

Mike Hilts's business email addresses are not available

What is Mike Hilts's Phone Number?

Mike Hilts's phone (503) ***-*304

What industry does Mike Hilts work in?

Mike Hilts works in the Internet industry.

Who are Mike Hilts's colleagues?

Mike Hilts's colleagues are Evan Boucher, Gary Bottom, Eric White, Jordan Luse, Sydney Turko, Hamed Haddadian, James Fratzke, Rachel Balik, Martha George, and Bassam Aoun

About Mike Hilts

📖 Summary

President @ @Once Began as a 4-person start-up, growing to $8M in sales. Responsible for sales, marketing, product development, technology operations, client services and all aspects of business management including HR, accounting and legal. Member of the company’s board of directors and managed the marketing process and sale of the business in 2005. @Once was selected as the agency of record for email by Coca-Cola in 2004 and eventually developed a worldwide relationship. From June 2002 to January 2005 (2 years 8 months) Portland, Oregon AreaOwner, Managing Member @ MCE Enterprises, LLC (dba Data Decision Advisors) An independent consultancy organization providing business, product and data consulting services to start-up, emerging growth and mid-market companies. Key areas of focus include helping brands, service providers and database providers navigate the Martech and Adtech landscapes. Extensive expertise in data driven SaaS solutions, DaaS solutions, and data systems, analytics, collection, and privacy. Current and past clients include account-based marketing (ABM) companies, consumer marketing SaaS providers, data companies, B2B and consumer data marketing solutions providers, and publishers. Portland, Oregon AreaSVP, Data Solutions @ Demandbase Mike is a seasoned technology and product leader with a proven track record of success in growing and leading businesses in the Internet technology and Software-As-A-Service (SaaS) sector. As the Senior Vice President of Product at Demandbase, Mike is responsible for defining and implementing product strategy. With an extensive background in SaaS and Data-As-A-Service (DaaS) solutions, Mike brings a unique perspective on developing and delivering “big data-driven” software solutions for the B2B marketer.Prior to Demandbase, Mike served as the Chief Operating Officer at Whotoo, a Seattle based DaaS company, which was acquired by Demandbase in September 2015. Mike is also the past chief executive officer of Yesmail, Inc. and member of the Infogroup, Inc. senior leadership team overseeing their interactive division. Mike holds an MBA from Portland State University and a B.A from Washington State University. From September 2015 to April 2019 (3 years 8 months) San Francisco Bay AreaCOO @ WhoToo, Inc. WhoToo, Inc. ( is a Seattle based data as a service (DaaS) and marketing platform provider. WhoToo’s mission is to enable “data on demand” for display, mobile and email marketing industries. WhoToo’s proprietary approach enables greater audience reach and allows marketers to avoid current privacy pitfalls in these channels by keeping all data anonymous.WhoToo’s core business is focused on combining, analyzing and enabling massive, discreet and disparate data sets for use in targeted display advertising and one-to-one marketing. WhoToo manages over 1.5 billion individual profiles, 3 billion email records, approximately 25M business profiles and over 230M professional contact records. WhoToo’s primary products include branded and non-branded targeting solutions that can be purchased by advertisers through audience targeting marketplaces and within all major demand side platforms. Branded products include B2B Targets, Consumer Targets, Auto Targets and recently released Tech. Targets and Medical Pro. Targets. WhoToo also manages client brands and currently manages the Infogroup consumer and B2B display targeting offering.Primary responsibilities include product management, business development, sales & marketing and account management. Key product management initiatives include launch of the company's first audience targeting solution in November 2013 for Dun & Bradstreet. Follow-on product initiatives include a suite of WhoToo branded audience targeting solution as well as cross-channel solutions. Key business development initiative include various data partnerships and direct customer relationship, the most notable being Infogroup and FedEx, respectively. From January 2013 to August 2015 (2 years 8 months) Greater Seattle AreaCo-Founder, CEO @ Gun Dog Labs Gun Dog Labs is a Portland based mobile technology start-up. The company's primary focus is in near field communications (“NFC”) and peripheral models associated with the adoption and use of NFC enabled devices for mobile payments and proximity marketing purposes. The company is self funded and led by veteran entrepreneurs in the Internet marketing and technology space. 
Primarily responsible for product management and product development. Handled all product design, business requirements documentation, user stories and UI/UX design development. Key product development initiatives included a web-based, mobile website publishing tool for small and mid-market companies as well as an iOS and Android mobile application. Developed a deep understanding of key mobile technologies as well as the mobile application development cycle. From December 2011 to January 2013 (1 year 2 months) Portland, Oregon AreaPresident @ Infogroup (Interactive Division) Member of Infogroup senior leadership team. Responsible for the interactive business unit of Infogroup, comprised of Yesmail, an email service provider, and Walter Karl Interactive, a customer acquisition services company. Group revenues of $72M in 2010 and direct support of an additional $12M in interactive revenue across sister divisions. 335 employees (+25 offshore) across 11 offices worldwide. Primary product portfolio included retention and acquisition email, strategic marketing services, email list management, email brokerage, analytics, database management, and social and mobile marketing solutions. Responsible for sales, marketing, product development, technology operations and all aspects of business unit management. Key customers included HP, Coca-Cola, Kodak, Warner Bros., Avon, AT&T, United Airlines and eBay. From January 2010 to July 2011 (1 year 7 months) Portland, Oregon AreaPresident and Chief Executive @ Infogroup (Yesmail) Following the acquisition of @Once in January 2005, was asked to take over the combined entity. Led the turnaround of Yesmail, which in 2005 was ranked last out of the tier one email service providers by a leading research firm. In 2007, the same firm ranked Yesmail as an industry leader and earned highest ranking for overall product offering. The turnaround was a comprehensive effort that included organizational re-alignment, sales process re-design and a complete re-engineering of the company’s technology platform and organization. Primary product portfolio included retention email marketing, strategic marketing services, database management, analytics, and social and mobile marketing solutions. Involved in several M&A activities including the acquisition and integration of a Toronto based email service provider in 2007. From January 2005 to December 2009 (5 years) Portland, Oregon AreaChief Financial Officer @ @Once Began with @Once as the company’s chief financial officer. Responsible for all aspects of accounting, finance, HR and legal including business process development, business planning and forecasting. Heavily involved in all operations of the business. Initial efforts included spearheading the company’s A, B and C round financings, which included venture capital, and a global re-capitalization. Extensive background in cash management enabled @Once to weather the economic downturn in 2003. From July 1999 to June 2002 (3 years) Portland, Oregon AreaPrincipal @ Madison Capital, Inc. Independent contractor and contract CFO specializing in crisis management and turnaround situations. Ability to quickly understand company value proposition, cash flow, and business challenges allowed for rapid implementation, successful engagements and new opportunities as a result of performance.Engagements:Transport Logic – An Internet Service Provider focusing on rural communities. The engagement was part of an ISP roll-up initiative, which led to the sale of the company in early 1999. Kraemer Farms – An Oregon based agricultural operation with over $10M in sales and significant real estate holdings. Economic challenges forced the company into restructure mode requiring a global debt restructure, which was successfully completed. Northland Cranberries – A Wisconsin based food services company that purchased the assets of Clermont, Inc. The engagement included the post-merger integration of the business and led to an offer to join the company in an executive capacity.Clermont, Inc. – An Oregon based food services company that found itself in significant peril as a result of overbuying of inventory in the market for cranberry products. The engagement involved the managed sale of the company through a “liquidating 11” bankruptcy proceeding. From August 1997 to April 1999 (1 year 9 months) Portland, Oregon AreaController (last held position) @ Evergreen International Airlines, Inc. Various positions in accounting, finance and operations, including a 1.5 year assignment in Japan with the company’s then largest customer. Last served as Corporate Controller, taking on responsibility for the $400 million revenue company’s accounting at the age of 27. Directly responsible for all planning, forecasting, and financial reporting for the company as well as quarterly 10Q and annual 10K SEC filings. Heavily involved in the company’s 2006 debt restructure and re-capitalization that included: (1) Retirement of $125M of publicly traded “junk” bonds, (2) re-negotiation aircraft mortgages with 27 creditors worldwide, (3) marketing and sale of $450 million of syndicated bank debt as part of a global re-finance. From July 1990 to July 1997 (7 years 1 month) Portland, Oregon Area

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In a nutshell

Mike Hilts's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

3 year(s), 2 month(s)

Mike Hilts's Willingness to Change Jobs



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