National Senior Director Development and Growth / Non Traditional Revenue
Concord, North Carolina
National Manager of Original Content and Corporate Marketing @ Sinclair Broadcast Group Developed successful lines of non traditional business within Sinclair Broadcast Group. Ensured that all lines of business were 360 degrees and included turn key marketing support for low barriers of entry. Drove revenue through organic buy in. Spoke before large groups of people, emphasizing the...
National Manager of Original Content and Corporate Marketing @ Sinclair Broadcast Group Developed successful lines of non traditional business within Sinclair Broadcast Group. Ensured that all lines of business were 360 degrees and included turn key marketing support for low barriers of entry. Drove revenue through organic buy in. Spoke before large groups of people, emphasizing the importance of non traditional revenue generation over time. From April 2013 to January 2016 (2 years 10 months) Executive Producer / Business Development / Host @ 3 Wide Life Executive producer and show host of nationally syndicated 3 Wide Life. Focusing on motorsports from across the nation weekly in over 60M homes. Oversee booking, production, ad sales and distribution efforts (satellite and FTP). Cornelius, NCPresident and Creative Director @ GmG Communications Full service creative agency focusing on, but not limited to video and television production. Ran an entire cable channel for MI-Connect including programming, promotion, overseeing ad sales, and majority production of on air assets. From January 2003 to April 2013 (10 years 4 months) Charlotte, North Carolina AreaNational Senior Director Development, Marketing, Original Content @ Sinclair Broadcast Group Reporting directly to EVP, I primarily oversee investment and development of non traditional revenue. Extremely proud to show over 400% growth in the this category over the last few years. Additionally, our group provides material, product and creative support for all lines of business across this $2B company. Speak at large functions on issues around state of the industry and direction of development. Develop business plans for all future development or issues of future scale.Oversee lines of business including Automotive, Finance, Education, Lifestyle and Motorsports. Remote Virtual Office LocationExecutive Producer / VP of Marketing @ One and Done Racing Radio Show Nationally syndicated radio show originating out of Statesville, NC. One and Done focused on motorsports across the United States including everything from grassroots to global branded racing. Show host and executive producer. Also handled on air production including spot insertion, leveling, bumps to and from break, etc. From January 2010 to April 2013 (3 years 4 months)
Sinclair Broadcast Group
National Manager of Original Content and Corporate Marketing
April 2013 to January 2016
3 Wide Life
Executive Producer / Business Development / Host
Cornelius, NC
GmG Communications
President and Creative Director
January 2003 to April 2013
Charlotte, North Carolina Area
Sinclair Broadcast Group
National Senior Director Development, Marketing, Original Content
Remote Virtual Office Location
One and Done Racing Radio Show
Executive Producer / VP of Marketing
January 2010 to April 2013
Developed successful lines of non traditional business within Sinclair Broadcast Group. Ensured that all lines of business were 360 degrees and included turn key marketing support for low barriers of entry. Drove revenue through organic buy in. Spoke before large groups of people, emphasizing the importance of non traditional revenue generation over time. Developed successful lines of non traditional business within Sinclair Broadcast Group. Ensured that all lines of business were 360 degrees and included turn key marketing support for low barriers of entry. Drove revenue through organic buy in. Spoke before large groups of people, emphasizing the importance of non traditional revenue generation over time.
What company does Mike Guerity work for?
Mike Guerity works for Sinclair Broadcast Group
What is Mike Guerity's role at Sinclair Broadcast Group?
Mike Guerity is National Manager of Original Content and Corporate Marketing
What industry does Mike Guerity work in?
Mike Guerity works in the Marketing and Advertising industry.
Who are Mike Guerity's colleagues?
Mike Guerity's colleagues are Adam Woods-McCormick, Benjamin Lowry, Syed Ahmed, Kidd O'Shea, Winston Ametsitsi, Jason Cortese, Paul Norton, Jessica Lee, prabhat Tiwari, and You Lin
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