Mike Emidy's Email

Objective: To utilize my analytical, technical, and documentation skills I have developed through my work experience to improve and maintain business processes and systems at a world class organization.

Senior Business Systems Analyst @ Responsible for implementing and managing quality control processes for client’s marketing campaigns, including aggregating and monitoring outbound data for EM/Direct Mail campaigns and inbound data received from vendors used to build and segment campaigns Developed recurring and adhoc reports regarding marketing campaigns, including design and demonstration of end-user report to provide data insights to client, drafting requirements/specifications for data to be extracted and manipulated, and testing/cross-validating against existing reports Assisted in implementing and testing analytic scoring models/algorithms to enhance lead quality of consumers in the client database Administered a SharePoint site that contained all information and documentation for all marketing campaigns by brand, including reports to monitor inbound and outbound data by brand, various business documentation regarding creation and maintenance of campaigns, and production request system for managing data processing updates for campaigns and other enterprise level tasks Cross trained Account Managers and other BSAs on monitoring and interpreting data for improved knowledge and quality of marketing services provided to the client From January 2013 to Present (3 years) Metrics Reporting Specialist @ Responsible for implementing the process of invoicing the client(s) based on the roles and tasks of onshore and offshore IT resources for a long term IT project, including administering and implementing a MS Project/Sharepoint site for time entry Work with business leads to define and produce metrics regarding the performance of IT resources, including base lining and determining SLAs for production support as well as long term projects Extract data from multiple systems and consolidate for ad-hoc and periodic reports visible to senior management and client(s) Drafted documentation and training on using invoicing system for onshore and offshore IT resources From July 2012 to December 2012 (6 months) Business Process Analyst @ Worked with business stakeholders to gather requirements for process enhancements to internal Business Process Management System for counseling student loan borrowers in delinquent payment statuses Wrote User Stories and drafted wire-frames for enhancements to the graphical user interface (GUI) of a Business Process Management System (BPMS) Drafted documentation and business process workflows to implement a Business Process Library for evaluation of existing and potential business strategies for senior management Participated in QA/UAT testing using the Agile/Scrum software development methodology for implemented changes to Business Process Management System (BPMS) From January 2012 to June 2012 (6 months) Greater Boston AreaBusiness Process Analyst @ Served as Subject Matter Expert for marketing campaign execution system that tracks costs/ROI through various media outlets, including publications, websites, trade shows, direct marketing and social media. Served as Subject Matter Expert for the collection of responses to marketing activities for sales lead qualification through various capture points, including promotional websites and trade shows Created documentation for various projects associated with Global Marketing Processes, including gathering and drafting business requirements, business scenarios, operational level process (Visio) diagrams, and functional specification documentation Performed ad-hoc projects and conducted analyses regarding business processes and the quality of data and information in various corporate systems and databases, including campaign management and content management systems as well as direct marketing and CRM databases Managed queue and assisted in prioritizing IT development work to pertinent marketing systems Served as Business Lead for Quality Assurance testing on various ad-hoc projects for maintenance and enhancement to new and existing marketing systems and customer-facing websites Acted as a liaison to communicate requirements and changes to IT and web developers as well as non-technical co-workers, including media buyers, direct marketers and events specialists Drafted training materials for new applications for use by members of the Marketing community, including an Intranet Site, Powerpoint presentations and Video Trainings Assisted in day to day troubleshooting for all relevant marketing systems From May 2006 to September 2011 (5 years 5 months) Data Analyst @ Assisted statisticians at the Ph D level in the development of statistical analyses regarding customer acquisition and retention, and prediction of future customer behavior Utilized Data Integration/ETL (Extraction-Transformation-Loading) software for a variety of tasks, including accessing information in databases for market research, as well as data hygiene/standardization for analytic processes Assisted in troubleshooting and quality assurance of product development From August 2005 to April 2006 (9 months)

Political Science @ University of Rhode Island From 2000 to 2004 Bachelor of Arts, Political Science @ University of Rhode Island From 2000 to 2004 Mike Emidy is skilled in: Business Process, Analysis, Requirements Analysis, Analytics, Software Documentation, Direct Marketing, Business Strategy, Business Analysis, Scrum, Market Research, Quality Assurance, Business Requirements, Training, Databases, Testing